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Blue California notifies FDA of GRAS for its stevia ingredient

06-Feb-2009

Blue California has notified the FDA of GRAS for its stevia-based Reb-A sweetener and has said that it is confident of receiving a letter of non-objection after two other companies received FDA non-objection last month.

Blue California claims that its Good & Sweet Reb-A is available as 97 or 99 percent pure and self-affirmed that it was generally recognized as safe (GRAS) in December, just days before Merisant and Cargill received official notification from the FDA for their Reb-A ingredients.

Blue California’s vice president Cecilia McCollum told FoodNavigator-USA.com: “We are confident because it has the highest purity on the market right now.”

The FDA’s target for reviewing a GRAS notice is 180 days but McCollum said she was hopeful that the Good & Sweet ingredient could receive one earlier, considering the recent acceptance of similar ingredients.

Rebaudioside-A, also known as Reb-A or rebiana, is a natural, zero-calorie sweetener said to be 200 times sweeter than sugar, derived from the leaves of the stevia plant.

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