Breaking News on Food & Beverage Development - North AmericaEU edition | APAC edition

News > Suppliers

Read more breaking news



Burcon COO: Pea protein is very hot right now

By Stephen Daniells , 30-Jul-2013
Last updated on 30-Jul-2013 at 15:47 GMT2013-07-30T15:47:29Z

Burcon COO: Pea protein is very hot right now

The global protein market is ‘fantastic’ and driven by awareness, says the President and COO of Burcon Nutrascience, with pea protein ‘very hot right now’.

Speaking with FoodNavigator-USA at the recent IFT Annual Meeting and Expo, Burcon’s Johann Tergesen told us: “Protein happens to be one of those rare ingredients that people are looking for more of it. There’s a handful of ingredients out there, like fiber, protein, certain minerals, etc, and we’re loving that. We’re loving that the fact that this health and wellness trend is growing.”

The company rose to prominence with the development of its Clarisoy soy protein, which is now with ADM, and Burcon is now continuing to develop novel and innovative protein ingredients from other plant sources, including pea protein, flax protein, and canola protein.

“We’re focusing on the same thing: Developing up novel plant based proteins that have unique functional and nutritional characteristics,” explained Tergesen. “Ultimately what you want is perfect nutritional value and then something that is very functional – high solubility, little or no flavor, ease of use, etc. It’s a real challenge in the technologies to develop that.

“What we’re really excited about right now is pea protein. Pea protein is very hot. Peas are very sustainable – they don’t require nitrogen and fertilizer. There is a lot of demand for it and a lot of interest.”

A big part of the attraction of pea protein is that it is hypoallergenic, he said.

According to an article published on FoodNavigator-USA earlier this year , the US pea protein market could be ready to explode, but does Tergesen agree? “It seems that way,” he said. “I cannot tell you how many people have come to us asking about immediately supplying them with the pea protein product.”

Burcon’s Peazazz-branded pea protein ingredient is not yet ready for the market, however, with a semi-works production facility and commercial quantities expected to drive primary market demand this year.

Related products

Vox Pop: Consumers had this to say about GMO labeling...

Vox Pop: Consumers had this to say about GMO labeling...

On the heels of President Barack Obama signing into law a federal bill requiring...

Gluten-free products evolve as more nutritious, flavorful

Gluten-free products are evolving to be more nutritious, flavorful, Firebird Artisan Mills says

The gluten free market in the US remains hot, but as the category becomes...

Fiber helps cut sugar, calories; preserve taste, satiety, clean label

Fiber rises on ability to cut sugar & calories while preserving taste, satiety and clean label

While fiber hasn’t quite reached the same superstar status as protein, consumer interest in...

LovePulses Showcase highlights pulse versatility at IFT

More than just beans: Finalists from all corners of the world share their pulse innovations at IFT

An energy bar, jam, and even gelato—these aren’t food items often associated with pulses...

TerraVia CEO talks algae at IFT: We have disruptive products

TerraVia CEO: Thrive culinary algae oil could be a sizeable consumer brand

TerraVia – formerly known as Solazyme – has been telling reporters (and investors) that...

Sloan Trends at IFT: Moves away from fortification 'very troubling'

Sloan Trends: 'The move away from fortification is very troubling'

Manufacturers have been ‘cleaning up’ food labels for years, but the pressure to oust...

Dairy Permeate cuts sodium, costs & boosts nutrition, USDEC says

Dairy Permeate cuts manufacturing costs and sodium while boosting nutrition, USDEC says

Most Americans consume more than 1.5 times the daily recommended cap for sodium –...

Meeting consumer demand for ‘simple’ isn’t simple, Mintel says

Meeting consumer demand for ‘simple’ isn’t as simple as it appears, but it is possible, Mintel says

Consumers increasingly are seeking products that they are simple, with ingredients that they can...

Edible insects beyond whole cricket powder at IFT

Will the edible insects market move beyond whole cricket powder?

Milled whole cricket powder is probably the best known bug-derived food ingredient aside from...

Soup-To-Nuts Podcast: Hummustir navigates potentail of DIY food trend

Soup-To-Nuts Podcast: Hummustir navigates market potential of DIY food trend

As recently as 15 years ago, most Americans had never heard of hummus, or...

Soup-To-Nuts: The evolution of local food to do-it-yourself options

Soup-To-Nuts Podcast: The evolution of local food to do-it-yourself options

Consumer demand for local food and beverages is no longer a niche market –...

Soup-To-Nuts Podcast:The rise & future potential of grass fed claims

Soup-To-Nuts Podcast:The rise & future potential of grass fed claims

Grass-fed claims on products are a beacon for consumers who are health-conscious, want minimally...

Soup-To-Nuts Podcast: What does it take to boost seafood consumption?

Soup-To-Nuts Podcast: What does it take to drive up seafood consumption in the US?

Seafood checks many of today’s on-trend boxes, including being high in lean protein and...

Soup-To-Nuts podcast: What is old is new again

Soup-To-Nuts podcast: What is old is new again

Trends may come and go, but they often don't stay gone forever -- rather...

Soup-To-Nuts Podcast: Meeting sodium sugar & calorie reduction demands

Soup-To-Nuts Podcast: How can manufacturers meet sodium, sugar & calorie reduction demands?

Finding solutions to reduce sodium, sugar and calories in finished products is essential as...

The rise of ‘ethical claims’ and their marketing potential

Soup-To-Nuts Podcast: The rise of ‘ethical claims’ and their marketing potential across categories

Consumer demand for products and companies that “do good” – such as donate a...

Soup-To-Nuts Podcast: Consumers' evolving taste for chocolate

Soup-To-Nuts Podcast: How is consumer interest in health reshaping how they choose chocolate?

Consumers’ increasing demand for healthier options is reshaping the competitive landscape across categories –...

Soup-To-Nuts Podcast: Five trends spotted at Summer Fancy Food Show

Soup-To-Nuts Podcast: Five trends spotted at Summer Fancy Food Show

With thousands of startups, innovators and established brands packed into one convention center, the...

Soup-to-Nuts Podcast: What GMOs are & how they impact health & Earth

Soup-to-Nuts Podcast: What are GMOs and how do they impact the health of humans and Earth?

With the effective date for Vermont’s GMO labeling law officially here and the debate...

Key Industry Events

Community Insights

Content Provided by Fonterra

Way forward with whey protein