SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | APAC edition

News > Suppliers

Read more breaking news

 

 
IFT annual conference

Califia Farms’ new products, packaging help drive non-dairy category growth, CEO says

By Elizabeth Crawford

06-Aug-2015

Califia Farms’ new products, packs help drive nondairy category growth

Sales of nondairy milk in the U.S. have almost doubled from 2009 to 2014 and now account for 20% of the $24 billion dairy case market, according to recent research from Mintel. 

“We have seen over the last 20 years a gradual and now in the last five years a real sudden shift in the market share of nondairy products,” and “the category is going to leap forward even more,” said Greg Steltenpohl, CEO of Califia Farms, which is a major player in the nondairy category.

He attributes the growth in part to a “generational change” with younger consumers wanting fewer animal-based products due to concerns about animal welfare and the use of antibiotics and hormones to increase production. He also says many younger consumers prefer the taste of nondairy milks.

He also takes partial credit for the nondairy category’s overall growth, claiming Califia has led 50% of the growth.

It is doing this by rolling out a wide range of nondairy milk based products to complement its leading almond milk products, which grew 177% year over year – outpacing the overall almond milk segment’s 40% growth in the last year.

For example, in April, Califia launched limited edition Horchatas in Vanilla Coconut and Classic Cinnamon that combine almond-, rice- and tigernut milk for authentic flavor and texture, Steltenpohl said.

In addition, in March, Califia launched its first shelf-stable Single Serve Almond Milks in unsweetened, vanilla and chocolate flavors for on-the-go consumption.

It also kicked the year off with the nationwide rollout of its Almondmilk Coffee Creamers in Whole Foods Markets. The firm launched the line as an alternative to existing non-dairy coffee creamers, which it says often have partially hydrogenated oils and artificial chemicals that “don’t jibe with today’s health conscious consumers,” according to the firm.

The firm also is boosting the overall category by upgrading its packaging to bring “design excitement to what has been a very stiff and uniform category in the past,” Steltenpohl said.

Going forward, Steltenpohl said he sees potential for a “diversity of plant-based milks” beyond almond and soy to be embraced by consumers, including coconut milk, cashew milk and even grain-based milks.

With this in mind, he said, “we are going to be investing much, much more heavily in this category.”

Related products

As soda sales fall, kombucha rises

As soda sales fall, kombucha rises

Tumbling soda sales have opened the door to the mainstream market for a variety...

Bonafide Provisions expands bone broth's appeal with Drinkable Veggies

Bonafide Provisions expands the reach and appeal of bone broth with Drinkable Veggies

As recently as two years ago, bone broth was virtually unheard of by the...

Defining dietary fiber at the 2017 IFT show

VIDEO: Should we define dietary fiber on the basis of what it is or what it does?

Which ingredients should be classified as dietary fibers and why? Elaine Watson caught up...

Sugar Reduction: What’s next? At IFT, companies weigh in

How will added sugar labeling change the market? At IFT, companies weigh in

The controversial requirement to list added sugar on the nutrition facts panel has divided...

Corbion's trans fat-free emulsifiers allow manufacturers to 're-engineer' cakes

Corbion's trans fat-free emulsifiers allow manufacturers to 're-engineer' cakes

"The conversion away from partially hydrogenated oils is really an opportunity to re-engineer cakes...

Cargill R&D VP talks ‘processed’ food, EverSweet, at IFT 2017

VIDEO: Cargill R&D VP talks ‘processed’ food: ‘All food is made of chemicals’

To many consumers, ‘processed food’ is just another term for ‘junk food.’ It’s hard...

Entomo Farms talks edible insects at IFT 2017

Entomo Farms: 'We’re one of the most recognized [edible insect] brands across the world now'

Canadian bug powder supplier Entomo Farms is still doing most of its business with...

Clean meat labeling and regulation in focus at IFT 2017

VIDEO: Will we need a new regulatory framework for clean (cultured) meat?

Producing ‘clean’ meat by culturing cells – instead of raising or slaughtering animals -...

IFT 2017 green banana flour in focus

VIDEO: ‘Green banana flour has the functionality of a starch and the label of a fruit…’

One product that generated quite a buzz at the IFT show this year was...

Retail competition heats up as consumers seek more ethnic products

Competition among retailers heats up as consumers seek more diverse, ethnic products

Consumer demand for products that are authentic and ethnic is not only prompting brand...

Soup-To-Nuts Podcast: The business case for kosher certification

Soup-To-Nuts Podcast: The business case for kosher certification

Ethical claims on food and beverages sold in the US are almost as ubiquitous...

Soup-To-Nuts Podcast: Hemp is overcoming hurdles to become superfood

Soup-To-Nuts Podcast: How hemp is overcoming hurdles to become the next superfood star

Nutrition-packed, environmentally sustainable and already notoriously well-known – although partly for the wrong reasons...

Soup-To-Nuts Podcast: Seeds emerge as superfood powerhouse

Soup-To-Nuts Podcast: Nutrient-dense seeds emerge as superfood powerhouse

Nuts and seeds in the US are finally reaching superfood status, thanks in part...

Soup-To-Nuts podcast: 3 trends driving growth in bottled water

Soup-To-Nuts podcast: Three trends driving growth in the bottled water category

After years of steady growth in the high single-digits, consumption of water in the...

Soup-To-Nuts Podcast: grain-free vs ancient grain trends

Soup-To-Nuts Podcast: Gluten free movement spawns divergent grain-free vs ancient grain trends

As the tenacious gluten-free trend continues to grow and mature into a market behemoth...

Soup-To-Nuts Podcast: Agency enforcement and litigation targets

Soup-To-Nuts Podcast: FDA & FTC move forward with enforcement even with some regulations in limbo

New regulations and draft guidances may be on hold at many federal agencies until...

Soup-To-Nuts Podcast: Evolving views on breakfast

Soup-To-Nuts Podcast: Evolving views on breakfast create challenges, opportunities for CPGs

Breakfast has long been known as the most important meal of the day, but...

Soup-To-Nuts Podcast: What snacks are hot and where consumers buy them

Soup-To-Nuts Podcast: What snacks are hot and where consumers are buying them is evolving

US consumers are snacking more than ever, according to IRI data, but an analyst...

Soup-to-Nuts Podcast: Confections hold steady in face of war on sugar

Soup-to-Nuts Podcast: Confections hold steady in face of the war on sugar

Despite significant headwinds generated by the escalating war on sugar and increasing consumer preferences...

Soup-to-Nuts Podcast: Driving ecommerce with omnichannel marketing

Soup-to-Nuts Podcast: Driving ecommerce sales with an omnichannel marketing approach

Sales of food and beverage online may be lagging significantly behind those of other...

Key Industry Events