Helping food companies meet growing demands for foods and beverages that are safe, nutritious and ecological is the aim of the new Ecological Food Manufacturers Association (EFMA).
Its founder Winston Riley said: “Sustainable business practices are good for the planet but what businesses need right now are ways to cut costs and discover more income. By cutting waste and conserving resources, businesses make money while benefiting the environment at the same time.”
The EFMA pledges to help members achieve those goals and to develop the category of ecological foods by conducting group marketing campaigns.
Riley advises food companies to adopt the principle of the triple-bottom-line; giving equal concern for the customer, the planet and profit.