The Campbell Soup Company aims to become one of the most socially responsible consumer goods companies in the world, with initiatives like ‘Facts Up Front’ featuring prominently in its strategies.
The company’s new 2012 corporate social responsibility (CSR) report indicates that Facts Up Front icons were added to 45 Campbell products, voluntarily displaying calories, saturated fat, sodium and sugar per serving on the front of packaging, and the redesign of Campbell's nutrition and wellness website to enhance consumers' access to nutrition information
"As a food and beverage company, we strive to transparently address a unique range of topics, including sustainable agriculture, responsible sourcing, promotion of human health and sound nutrition, and responsiveness to consumers' expectations of the foods they choose for themselves and their families,” said Dave Stangis, vice president-Public Affairs and Corporate Responsibility.
According to the report, available here , revenue from products that are lower in, or developed with fewer negative nutrients, including saturated fat, trans fats, sodium or sugars, increased to $3.9 billion in fiscal 2011, compared with $3.7 billion and $3.4 billion in 2010 and 2009, respectively.
In addition, revenue from products that are lower in, or developed with an increase in positive nutrients, including fiber and/or good source levels of vitamins A or C, calcium, potassium and iron, increased to $2.3 billion in fiscal 2011, up from $2.1 billion and $2.2 billion in 2009 and 2010, respectively.
Revenue from healthy products, including products that meet the FDA definition for ‘healthy’, increased to $2.3 billion in fiscal 2011, up from $2.0 billion and $1.7 billion in 2010 and 2009, respectively.
"CSR and sustainability can mean many things, but I have challenged our leadership team and employees to consider these concepts as intuitive elements of the way we work to drive engagement, innovation, community impact and business results," said Denise Morrison, President and Chief Executive Officer, Campbell Soup Company.
"As we work to build a more innovative, balanced and responsive Campbell, I believe we also have the opportunity to become one of the most socially responsible consumer goods companies in the world."
Pepperidge Farm, a division of Campbell Soup Company, was honored recently awards for innovative packaging design, sustainability and waste reduction for its Deli Flats thin rolls and Goldfish breads.