Stevia personality Angus Flood has been appointed EVP of strategic development at Wisdom Natural Brands, tasked with developing corporate strategy and building the company’s market share.
Flood, who is based in Geneva, regularly chaired events in his previous role as head of global marketing at Pure Circle and has made a name for himself as an authority on the ingredient.
The global stevia industry is expected to be worth more than $2bn by the end of 2011, according to Wisdom Natural Brands.
In welcoming Flood on board, Jim May, founder and CEO, indicated that more new faces are expected soon.
“We will be making further announcements regarding the strengthening of our team with the arrival of key executives from Blue Chip retail brands. This is a bright day indeed for both stevia and Wisdom Natural Brands.”