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GMA recruits team to build sustainability measurement tool


The Grocery Manufacturers Association (GMA) has selected McKinsey & Company to conduct research into the environmental footprint of consumer packaged goods.

The Market Basket Measurement Tool for Sustainability, a project of the GMA Sustainability Leadership Committee, aims to establish the environmental footprint of a typical consumer’s average weekly grocery purchases, setting key benchmarks against which the industry can measure the progress of sustainability initiatives.

GMA spokesman, Stephen Sibert, said: “The tool will provide thought leaders with insights that will further their sustainability initiatives and help consumers and other key constituents understand just how far the industry has come and where we are going.”

It will look at areas such as energy use, water use and greenhouse gas emissions and compare the footprint of a set of products five-to-ten years ago to today.

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