SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

News > Suppliers

Read more breaking news

 

 

General Mills on open innovation, product failure and trust

By Shane Starling , 27-Jun-2011
Last updated on 27-Jun-2011 at 16:28 GMT2011-06-27T16:28:46Z

General Mills on open innovation, product failure and trust
General Mills on open innovation, product failure and trust
Loading the player...

General Mills is throwing more and more resources behind an ‘intellectual outsourcing’ project that has significantly reduced its product fail rate. But gaining the trust of start-ups has not been easy, says Kamel Chida, associate director of its Worldwide Innovation Network.

“The main reason why we decided to embark on this programme was to really increase the success rate of our products and the time to market,” Chida told NutraIngredients at NutrEvent in Lille, France recently of the programme begun in 2004 to boost product success rates.

“It also stems from the fact that we realised that were a lot more smart people outside General Mills than inside and we could all gain by partnering with these people and take the company to a different level.”

“To be frank start-ups and small SMEs … are not very comfortable working with large corporations so we are very aware of that and we work very very hard to dispel that myth and we have put in place systems and tools that allows these professional partners to feel comfortable working with us.”

Related products

Soup-To-Nuts Podcast: Meeting sodium sugar & calorie reduction demands

Soup-To-Nuts Podcast: How can manufacturers meet sodium, sugar & calorie reduction demands?

Finding solutions to reduce sodium, sugar and calories in finished products is essential as...

The rise of ‘ethical claims’ and their marketing potential

Soup-To-Nuts Podcast: The rise of ‘ethical claims’ and their marketing potential across categories

Consumer demand for products and companies that “do good” – such as donate a...

Soup-To-Nuts Podcast: Consumers' evolving taste for chocolate

Soup-To-Nuts Podcast: How is consumer interest in health reshaping how they choose chocolate?

Consumers’ increasing demand for healthier options is reshaping the competitive landscape across categories –...

Soup-To-Nuts Podcast: Five trends spotted at Summer Fancy Food Show

Soup-To-Nuts Podcast: Five trends spotted at Summer Fancy Food Show

With thousands of startups, innovators and established brands packed into one convention center, the...

Soup-to-Nuts Podcast: What GMOs are & how they impact health & Earth

Soup-to-Nuts Podcast: What are GMOs and how do they impact the health of humans and Earth?

With the effective date for Vermont’s GMO labeling law officially here and the debate...

Soup-To-Nuts Podcast: Quinoa’s rise & the challenges it must address

Soup-To-Nuts Podcast: Quinoa’s rise to superfood superstar status and the challenges it must address

Quinoa was one of the first superfoods to take America by storm more than...

Soup-to-Nuts Podcast: Overcoming challenges in plant-based innovation

Soup-to-Nuts Podcast: How can stakeholders overcome challenges facing plant-based innovation?

Sales of plant-based alternatives to animal products may be growing fast, but the road...

Soup-to-Nuts Podcast: Growing sales of plant-based products

Soup-to-Nuts Podcast: Strategies for growing sales of plant-based products

When many mainstream consumers think of plant-based alternatives to animal products they think of...

Soup-to-Nuts Podcast: What is driving the booming sales growth of plant-based products?

Soup-to-Nuts Podcast: What is driving the booming sales growth of plant-based products?

Sales of plant-based alternatives to animal products are booming, thanks in large part to...

Hartman Group, MSL Group, talk Millennials and food

PODCAST: What makes Millennials tick?

While many Millennials feel that their vote won't make much difference, they are far...

It's time to put whey and casein back together, exec says

It's time to put whey and casein back together, exec says

Cutting milk proteins apart has been all the rage in recent years. But Benoit...

Lotito Foods’ Folios could revolutionize how consumers use cheese

Lotito Foods’ Folios could revolutionize how consumers use cheese

Consumers walking down the dairy aisle at a typical grocery store see a wide...

Numi Organic Tea rides rising wave of turmeric’s & matcha’s popularity

Numi Organic Tea rides rising wave of turmeric’s & matcha’s popularity

Matcha and turmeric continue to rise in popularity as consumers and manufacturers embrace the...

Manufacturers increase pulse consumption 2016 with bean-based snacks

Manufacturers answer FAO’s call to increase pulse consumption in 2016 with new bean-based snacks

In declaring 2016 the year of the pulse, the Food and Agriculture Organization of...

Taste Test Friday: Banza chickpea pasta with One Hop Kitchen Bolognese

Taste Test Friday: Banza chickpea pasta with One Hop Kitchen Bolognese offers a twist on a classic

On the menu for this edition of Taste Test Friday is a blind sampling...

Kids, claims and variety – the key opportunities for snacks growth

Kids, claims and variety – the key opportunities for snacks growth

Families, ingredient claims, and variety in packaging and flavors have been flagged up as...

Lallemand’s Lafti L10 may aid URTI symptoms in elite athletes

Probiotics in sports nutrition? Lallemand’s Lafti L10 studied for immune support in athletes

A double-blind, placebo controlled study on elite athletes found that the dairy-derived Lactobacillus helveticus...

Green Sheep Water positioned as bottled water with a green conscience

Green Sheep Water taps into demand for sustainability as a bottled water with a green conscience

Sustainability and environmentally-friendly claims are becoming increasingly influential among consumers with recent research from...

Packaged cold brew coffee gains traction, has room for more players

Packaged cold brew coffee is gaining traction, & still has plenty of room for additional players

Cold brew coffee is creating quiet the buzz in the US with new brands...

Key Industry Events