Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

News > Suppliers

General Mills on open innovation, product failure and trust

By Shane Starling , 27-Jun-2011

Loading...

General Mills is throwing more and more resources behind an ‘intellectual outsourcing’ project that has significantly reduced its product fail rate. But gaining the trust of start-ups has not been easy, says Kamel Chida, associate director of its Worldwide Innovation Network.

“The main reason why we decided to embark on this programme was to really increase the success rate of our products and the time to market,” Chida told NutraIngredients at NutrEvent in Lille, France recently of the programme begun in 2004 to boost product success rates.

“It also stems from the fact that we realised that were a lot more smart people outside General Mills than inside and we could all gain by partnering with these people and take the company to a different level.”

“To be frank start-ups and small SMEs … are not very comfortable working with large corporations so we are very aware of that and we work very very hard to dispel that myth and we have put in place systems and tools that allows these professional partners to feel comfortable working with us.”

Related products

InHarvest: Legumes, pulses steal spotlight from animal protein

At the 2014 Research Chefs Association Conference & Culinology Expo, FoodNavigator-USA caught up with...

SFA head: ‘A little term called class action suits’ is prompting GMO removal

SFA head: ‘A little term called class action suits’ is prompting GMO removal

Genetically modified organisms are safe and there is a need and place for them...

Could oats be the next gluten-free star?

Could oats be the next gluten-free star?

Oats, when the supply chain ensures no cross-contamination, are a gluten-free cereal grain. So...

Fed up: Probiotic research veteran issues global call to action

Fed up: Probiotic research veteran issues global call to action

Veteran probiotic researcher professor Gregor Reid is not a happy man. It’s time the...

GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

General Mills’ move to go GMO-free on its flagship Cheerios brand has caused quite...

Irish firm offers (cheaper) heat resistant probiotics for infant formula

Irish firm offers (cheaper) heat resistant probiotics for infant formula

Sinéad Doherty, PhD

Founder, AnaBio Technologies

Conservative North American dairy more 'open to innovation': Chr Hansen

Conservative North American dairy more 'open to innovation': Chr Hansen

Roy Riley

Marketing Director Cultures and Enzymes, Chr Hansen

Unilever joins with Solidaridad to tackle sustainable sugar cane challenge

Unilever joins with Solidaridad to tackle sustainable sugar cane challenge

Dirk Jan de With

VP Procurement Ingredients & Sustainability, Unilever

Royal Crown launches ‘world's best’ stevia-sweetened cola with 50% less sugar

Royal Crown launches ‘world's best’ stevia-sweetened cola with 50% less sugar

Moshy Cohen from RCCI promises that the firm’s mid-calorie Neo cola with stevia -...

In conversation with the mastermind behind the €250,000 lab-grown burger

In conversation with the mastermind behind the €250,000 lab-grown burger

Last year Professor Mark Post sparked international interest with the unveiling, and tasting, of...

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial,...

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain’s Sparkling Ice brand plugs a market gap that Pepsi and Coca-Cola missed,...

Innovation for today: Digital tech empowers industry to innovate

Chris Cornyn

founder & president, DINE Marketing

Global probiotic market to add 50% to €33bn by 2018: Analyst

Global probiotic market to add 50% to €33bn by 2018: Analyst

Ewa Hudson

Global head of health and wellness research , Euromonitor International

Protein has a big ‘ordinary’ future, says Glanbia

Protein has a big ‘ordinary’ future, says Glanbia

Carla Clissman

European commercial director, , Glanbia Nutritionals

Another BRIC in the weight management wall as sector hits $150bn globally in 2013

Another BRIC in the weight management wall as sector hits $150bn globally in 2013

Ewa Hudson

Global head of health and wellness research, Euromonitor International

FiE video: Almond Board of California talks global supply and demand

FiE video: Almond Board of California talks global supply and demand

Richard Waycott

President & CEO, Almond Board of California

Hollywood ‘Monstrosity’? Shocking video shows Dr Pepper BioViper spewing foam

Hollywood ‘Monstrosity’? Shocking video shows Dr Pepper BioViper spewing foam

Shocking video footage shows foam spewing out of Dr Pepper’s BioViper wastewater treatment plant...

Bread’s riches to rags story: The villainous white loaf and heroic whole grain

Bread’s riches to rags story: The villainous white loaf and heroic whole grain

The bread sector has experienced a riches to rags story and is now in...

Key Industry Events

 

Access all events listing

Our events, Events from partners...