SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | APAC edition

News > Suppliers

Read more breaking news

 

 
Natural Products Expo West

Hip Chick Farms expands its portfolio of clean, simple poultry & other frozen foods

1 comment

By Elizabeth Crawford

20-Mar-2017

Hip Chick Farms expands its portfolio

McDonalds, Panera and other high profile food service companies took notable steps last year to introduce “healthier” chicken products, but frozen poultry product producer Hip Chick Farms thinks more can done and it is stepping up the plate to push change forward in 2017. 

“Basically every kid loves a chicken nugget, but every parent is suspicious about what goes into a chicken nugget," Serafina Palandech, co-founder of Hip Chick Farms, said at Natural Products Expo West.

For the most part, she explained, that suspicion is well-founded with many chicken nuggets containing “lots of fillers, starches, waters, preservatives” and other hidden ingredients that most parents do not want their children to eat.

Recognizing that consumers increasingly want cleaner products, McDonald’s earlier this month began testing a new buttermilk chicken tender in North Carolina that is made with all white meat and no artificial flavors or preservatives. This follows a move by the fast-food giant last April to relaunch its McNuggets without artificial preservatives.

And while Palandech says she is “glad they are trying to go in the right direction,” she adds, “they just still have a long way to go.”

Hip Chick Farms, on the other hand, makes “beautiful food, very, very simply made,” Palandech said.

She explains that the company’s products are “very clean and use just the best ingredients we could find” to “to make it really convenient for busy families.”

In 2017, the company will take their products a step farther by moving to 100% organic and 100% non-GMO certified. It also will vastly expand its product portfolio, launching several new products in 2017.

In addition, Palandech says, all of the company’s products are humanely certified with the Global Animal Partnership, “which means we know our farmers and how the animals are being raised and cared for. They are all Step-3 rated. They have indoor and outdoor access. They are free range.”

As such, she said, “we are trying to make the best product with the best ingredients.”

The company’s focus on animal welfare is in line with broader industry trends, which Palandech says she is “thrilled” to see.

“Animal welfare is becoming part of the movement and organic meat and poultry is becoming more prevalent,” she said. “Everyone cares about it now. Everyone cares about anti-biotic free, everyone cares about organic and everyone cares about animal welfare. So [the category] is growing phenomenally. If we create demand for chicken nuggets, that means we can work with more farmers that meet all those attributes and can encourage financially more farmers to convert.”

Ultimately, this cycle will create “economic reward in the long run for all of us to move this forward,” she said. 

1 comment (Comments are now closed)

sourcing

where do you get your raw materials from?
can you get enough organic non GMO ingredients to sustain and grow?

And lastly on chicken nuggets, are parents really going to pay the 300% premium for an organic non GMO chicken nugget? Alwaqys remember, consumers say one thing and then do another and yes, price matters
Just curious

Report abuse

Posted by gregg
21 March 2017 | 17h132017-03-21T17:13:41Z

Related products

Baldor Specialty Food's efforts to cut food waste are adding money

Baldor Specialty Foods' efforts to cut food waste are adding money

As the issue of food waste rises in prominence in the US, industry players...

Organic industry asks for funds to expand production, oversight

Organic industry asks legislators for funds to expand domestic production & increase oversight

More than a hundred representatives for the organic industry descended on Capitol Hill in...

Standardized language for expiration dates will help reduce food waste

Standardized language for expiration dates should help reduce food waste, according to GMA

According to the nonprofit Feeding America, 126 billion pounds of food is wasted each...

Vox Pop: In sports nutrition, 'usually just protein'

Vox Pop: 'Protein, and that's pretty much it actually'

Sports nutrition is a booming industry, with Euromonitor estimating a value of $7.4bn in...

Food Starter helps entrepreneurs break into food and beverage industry

Food Starter helps entrepreneurs break into the competitive food and beverage industry

Launching a food business takes more than secret family recipe – it also takes...

Braskem packaging changes color if a product is unfit for consumption

Braskem packaging changes color if a product is unfit for consumption

Marcia Pires

polymer science researcher , Braskem

How to shift perception of GMOs from good vs evil to simply a choice

Could the biotech disclosure law help shift perception of GMOs from good vs evil to simply a choice?

In many ways, the conversation about GMOs has been a debate about good versus...

SmartLabel helps brands meet consumers’ mounting clean label demands

SmartLabel gains traction as a tool for brands to meet consumers’ mounting clean label demands

While SmartLabel is still in its relative infancy, manufacturers are flocking to the technology...

Potential for Nutrition Facts label delay should not slow compliance

The potential of a delay to Nutrition Facts label changes should not slow compliance efforts

Assuming FDA does not delay the deadline for the new Nutrition Fact label as...

Soup-To-Nuts Podcast: grain-free vs ancient grain trends

Soup-To-Nuts Podcast: Gluten free movement spawns divergent grain-free vs ancient grain trends

As the tenacious gluten-free trend continues to grow and mature into a market behemoth...

Soup-To-Nuts Podcast: Agency enforcement and litigation targets

Soup-To-Nuts Podcast: FDA & FTC move forward with enforcement even with some regulations in limbo

New regulations and draft guidances may be on hold at many federal agencies until...

Soup-To-Nuts Podcast: Evolving views on breakfast

Soup-To-Nuts Podcast: Evolving views on breakfast create challenges, opportunities for CPGs

Breakfast has long been known as the most important meal of the day, but...

Soup-To-Nuts Podcast: What snacks are hot and where consumers buy them

Soup-To-Nuts Podcast: What snacks are hot and where consumers are buying them is evolving

US consumers are snacking more than ever, according to IRI data, but an analyst...

Soup-to-Nuts Podcast: Confections hold steady in face of war on sugar

Soup-to-Nuts Podcast: Confections hold steady in face of the war on sugar

Despite significant headwinds generated by the escalating war on sugar and increasing consumer preferences...

Soup-to-Nuts Podcast: Driving ecommerce with omnichannel marketing

Soup-to-Nuts Podcast: Driving ecommerce sales with an omnichannel marketing approach

Sales of food and beverage online may be lagging significantly behind those of other...

Soup-To-Nuts Podcast: Will Moringa steal kale's top superfood spot?

Soup-To-Nuts Podcast: Will Moringa knock kale out of the top superfood spot?

For years kale has reigned supreme as the go-to superfood for many Americans thanks...

Soup-To-Nuts Podcast: Fair Trade certification tackles coconut supply

Soup-To-Nuts Podcast: Could Fair Trade certification help avoid a coconut shortage?

Ever since coconut water burst on to the US market several years ago, Americans...

Soup-To-Nuts Podcast: Emerging class action litigation targets

Soup-To-Nuts Podcast: Emerging class action litigation targets

The number of class action cases filed against food and beverage companies continues to...

Soup-To-Nuts Podcast: Threats to bees threaten whole food industry

Soup-To-Nuts Podcast: Industry stakeholders seek to take the sting out of threats to bees’ health

Spring has finally sprung, which means birds are chirping, crops are blooming and bees...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...

Live Supplier Webinars

Food Innovation editorial webinar
William Reed Business Media
Optimizing California Almonds for Plant-Forward Formulations
Almond Board of California

On demand Supplier Webinars

FoodNavigator-USA Flavor Trends editorial webinar
William Reed Business Media
FoodNavigator-USA Clean Label editorial webinar
William Reed Business Media
All supplier webinars

Promotional Features

Content Provided by Fonterra

Way forward with whey protein