International Flavors and Fragrances (IFF) has opened a new center in China in order to better respond to ‘fast-growing demand’ from its Asian customers, the company said on Tuesday.
The Shanghai Creative Center includes a consumer insight center, in addition to its creation and application facilities, in order to help facilitate deeper understanding of flavor and fragrance preferences in the region, IFF said.
Robert Amen, chairman and CEO of IFF said that the company was committed to helping its customers develop their brands through new tastes and scents.
He said: “To deliver on this, we must invest in material science, creativity, and consumer insights. The new Shanghai Creative Center is a wonderful demonstration of this commitment.”