Breaking News on Food & Beverage Development - North AmericaEU edition | APAC edition

News > Suppliers

Read more breaking news


News in brief

IFF responds to growing demand with new center in China


International Flavors and Fragrances (IFF) has opened a new center in China in order to better respond to ‘fast-growing demand’ from its Asian customers, the company said on Tuesday.

The Shanghai Creative Center includes a consumer insight center, in addition to its creation and application facilities, in order to help facilitate deeper understanding of flavor and fragrance preferences in the region, IFF said.

Robert Amen, chairman and CEO of IFF said that the company was committed to helping its customers develop their brands through new tastes and scents.

He said: “To deliver on this, we must invest in material science, creativity, and consumer insights. The new Shanghai Creative Center is a wonderful demonstration of this commitment.

Key Industry Events


Access all events listing

Our events, Shows & Conferences...

Live Supplier Webinars

Food Innovation editorial webinar
William Reed Business Media
Optimizing California Almonds for Plant-Forward Formulations
Almond Board of California

On demand Supplier Webinars

FoodNavigator-USA Flavor Trends editorial webinar
William Reed Business Media
FoodNavigator-USA Clean Label editorial webinar
William Reed Business Media
All supplier webinars