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Kashi could become $1bn brand, says Kellogg’s chief

19-Feb-2010

Kellogg’s has said it expects health food brand Kashi to grow to a $1bn brand with five years, according to a Bloomberg report.

 

Kellogg’s acquired the maker of cereals, granola bars, frozen pizza and waffles in 2000 for $33m, the report said, and it returned revenue of $600m last year.

 

However, CEO of The Kellogg Company David MacKay told the news service that he did not envisage Kashi expanding beyond the US and Canada.

 

“Kashi is established here, but that took grass-roots development, started 25 years ago. Kellogg probably has less patience than waiting 25 years to do that in other markets,” he was quoted as saying.

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