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Kraft plans to double whole grain in Nabisco crackers

27-Jul-2010

Kraft Foods has announced plans to double the amount of whole grain in its Nabisco-brand crackers, as Americans continue to struggle to consume their recommended three servings of whole grain a day.

 

Most Americans only get about one serving of whole grains each day, meaning that they could be missing out on some key nutrients such as fiber, B vitamins, iron and magnesium, Kraft said.

 

Kraft’s president of global health and wellness Rhonda Jordan said: “Nine out of ten Americans eat less than the recommended daily amount of whole grains. And a growing number of consumers are trying to increase their consumption of whole grains. By significantly increasing the amount of whole grain in our crackers, we're giving them an easy, delicious way to get the whole grain they need in the foods they already enjoy."

 

The company said it would increase whole grain in more than 100 products over the next three years, including:

  • Doubling the amount of whole grain in Original Wheat Thins from 11g to 22g per serving;
  • More than tripling the amount in Wheat Thins Toasted Chips from 5g to 17g per serving;
  • Quadrupling the amount in Honey Maid Original Graham Crackers from 5g to 20g per serving;
  • And adding whole grain to Premium and Ritz crackers.

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