Nearly 70 percent of US consumers consider sustainable production when choosing food products at the grocery store, according to a survey conducted on behalf of the United Soybean Board.
Consumers polled in the survey rated less pesticide spraying on crops as the most important factor when considering sustainability, followed by better soil health and improved water quality.
78.3 percent of survey respondents said they consider the sustainability of the farms that supply food ingredients for the products they purchase.
Lewis Bainbridge, a USB Director from South Dakota, said: “The biggest thing we can do for the environment is practice no-till farming, which means not having to turn or plow the land, and thus leaving the soil intact and reducing runoff into streams and waterways.”
In terms of soybean farming in particular, Bainbridge said that advances in biotechnology have produced soybean varieties that reduce the need for tilling.