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'Not about tree-hugging': Sustainability is simply good for business

By Caroline Scott-Thomas , 15-Dec-2011

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Companies should be concerned about their environmental sustainability - but it has more to do with ensuring profitability than it does with saving the planet, according to president of Bluehorse Associates Sara Pax.

Bluehorse Associates is the maker of a tool for measuring environmental sustainability for the food industry called Carbonostics , which Pax claims can give food and beverage companies tangible information about which measures make most sense for business, as well as for the environment.

Consumer engagement should not be a top priority for companies, Pax said, as only a very small percentage of consumers change their purchasing decisions based on any environmental work that a company has undertaken.

She said there is a lot more that businesses can do for the environment and for profitability beyond those issues that are most prominent in the media.

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