SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

News > Suppliers

Read more breaking news

 

 

Why high purity stevia extracts overcome taste issues

16-Mar-2009
Last updated on 16-Mar-2009 at 17:51 GMT2009-03-16T17:51:59Z

Why high purity stevia extracts overcome taste issues
Why high purity stevia extracts overcome taste issues
Loading...

Blue California's Cecilia McCollum explains the purity-taste link for Reb-A, and hope for the new sweetener's approval all around the globe.

Since the FDA granted no objection letters to stevia-derived Reb-A being generally recognised as safe (GRAS) for use in food and beverage products, the industry has been preparing for an anticipated raft of new products.

But it's not just any Reb-A that can be used. The FDA approval holds for Reb-A with a purity over 95 per cent steviol glycosides only. Blue California claims to have the highest purity on the market, meanwhile, at 99 per cent.

And as the FAO’s JECFA - Joint Executive Committee on Food Additives - also concluded that stevia extracts with 95 percent purity are safe for human use in the range of four milligrams per kilogram of body weight per day, the sweetener is expected to be deemed acceptable in more key markets before the year is out.

Related products

Saturated fat guidelines out, food guidelines in?

Get rid of nutrients and focus on foods in guidelines, says sat fat researcher

Benoit Lamarche

Saturated fat researcher, Laval University

'It's business as usual': Davisco Foods on Agropur takeover

'It's business as usual': Davisco Foods on Agropur takeover

Polly Olson

Vice President of Business Development, Davisco Foods International

Snack trends 2014: Euromonitor says popcorn and thins

Euromonitor: Popcorn and thins epitomize ‘indulgence without the guilt’

Popcorn has exploded and thins have sliced into action in snacking – both riding...

InHarvest: Legumes, pulses steal spotlight from animal protein

At the 2014 Research Chefs Association Conference & Culinology Expo, FoodNavigator-USA caught up with...

SFA head: ‘A little term called class action suits’ is prompting GMO removal

SFA head: ‘A little term called class action suits’ is prompting GMO removal

Genetically modified organisms are safe and there is a need and place for them...

Could oats be the next gluten-free star?

Could oats be the next gluten-free star?

Oats, when the supply chain ensures no cross-contamination, are a gluten-free cereal grain. So...

Fed up: Probiotic research veteran issues global call to action

Fed up: Probiotic research veteran issues global call to action

Veteran probiotic researcher professor Gregor Reid is not a happy man. It’s time the...

GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

GMO-free Cheerios: Did General Mills buckle to consumer pressure? Will the move backfire?

General Mills’ move to go GMO-free on its flagship Cheerios brand has caused quite...

Irish firm offers (cheaper) heat resistant probiotics for infant formula

Irish firm offers (cheaper) heat resistant probiotics for infant formula

Sinéad Doherty, PhD

Founder, AnaBio Technologies

What are consumers looking for from their snacks today?

What are consumers looking for from their snacks today?

What's hot in snacks? Insects? Chia? Chickpeas? And how difficult is it to get...

Does the edible bugs trend have the legs to succeed?

Does the edible bugs trend have the legs to succeed?

Not a week goes by without media headlines talking about the potential of insects...

Video highlights from the Winter Fancy Food Show 2015

Caught on camera! Highlights from the Winter Fancy Food Show

With buyers from Whole Foods, Kroger, KeHE, Compass Group, Dean & DeLuca and hundreds...

Snacking trends video at the Winter Fancy Food Show 2015

Lights, camera, action! Snacking trends at the Winter Fancy Food Show

What are the hottest trends in snacks? Sprouted grains? Baked popcorn? Gourmet jerky? Join...

Is low GI too complicated for consumers?

Is low GI too complicated for consumers?

As pressure on the food industry to reduce sugar in products increases, is the...

William Reed Business Media Holiday video

Happy Holidays 2014 from William Reed Business Media!

The holidays are fast upon us, so let’s put ‘business’ to one side and...

New ingredient set to give caffeine a run for its money, supplier says

New ingredient set to give caffeine a run for its money, supplier says

Ingredient supplier Compound Solutions has introduced a nature identical version of theacrine branded as...

Cargill highlights cavity-fighting effect of Zerose erythritol at SupplySide West trade show

Cargill highlights cavity-fighting effect of Zerose erythritol at SupplySide West trade show

Research by Cargill shows its Zerose brand erythritol does more than just cut calories; ...

Bamboo fiber, protein beverages, and gummies: Hydrocolloid expert talks innovative delivery systems

Bamboo fiber, protein beverages, and gummies: Hydrocolloid expert talks innovative delivery systems

Beverages continue to be one of the hot beds for innovation when it comes...