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Expo West

Expo West

The annual Natural Products Expo West trade show in Anaheim, California, is the biggest natural products show on the planet, and it's getting bigger and crazier every year. Find out what the FoodNavigator-USA team found out at the latest show here.

NEW PRODUCTS GALLERY: Fat is back, protein is (still) hot and sugar is out…

Check out FoodNavigator-USA’s latest gallery of new products hitting US shelves, where we see plant-based protein creeping into everything from hot cereal to shakes, bars, chips and bites; coupled with...

Bone broth pioneers level-up with new branding, packaging that will elevate category overall

As the nascent bone-broth category comes into its own, early pioneers in the space are rebranding with professionally polished packaging that communicates their products’ benefits and points of differentiation to...

NY start-up unveils the ultimate plant-based protein snack: BRAMI lupini beans

Lupini beans have a nutritional profile to die for. The problem is, most Americans have never heard of them. But that could change rapidly if the New York based entrepreneur...

What’s New? Brands grow as consumers eye better-for-you options

As the number of health-conscious consumers increase, so do the number of brands touting a healthier alternative to what’s out there. Here’s an update from brands in this category that...

Expo West 2016

BrightFarms helps retailers provide fresh, local & safe produce year around

For shoppers today, buying groceries is all about fresh and local – which can be a tall order for retailers in urban areas or with limited access to nearby farms. 

Expo West 2016

Granola and healthy children’s products are bright spots in cereal category, Barbara’s says

It is no secret that the cereal aisle is struggling with Euromonitor estimating a 19% drop in sales in 2015 compared to 10 years earlier and a projection to lose...

Expo West 2016

Plant-based innovations help manufacturers meet consumer demand for animal-product alternatives

Consumer interest in plant-based alternatives for animal products is driving innovation across categories from dairy and eggs to meat and desserts as showcased by manufacturers at Natural Products Expo West. ...

Expo West 2016

Dissolvable Tea Drops brings more consumers to premium tea category by offering convenience

The demand for tea in the US is skyrocketing, but so too is the desire for speed and convenience – two terms that do not apply to high quality loose...

Expo West 2016

CideRoad: Switchel meets demand for bolder flavors

The sweet but tart taste of switchel can be polarizing, says Cide Road founder Kevin Duffy. But it meets a growing demand for bolder, more sophisticated, flavors that has helped...

Expo West 2016

Wilde Snacks helps trailblaze nascent meat bar category with baking innovation

Wilde Snacks’ entrance into the nascent meat bar segment promises to “turn the category upside down” with a revolutionary baking process that offers a healthier finished product and potential for...

Expo West 2016

Safe Catch entices consumers back to canned tuna category with low mercury product

Despite doctors’ recommendations to eat more fish for its many health benefits, many consumers steer clear of tuna – an affordable, sustainable source of omega-3s and beneficial nutrients because they...

KRAVE Jerky general manager: We could be a $500m brand

KRAVE – the upmarket jerky brand that helped to spearhead a renaissance at the premium end of the meat snacking category – could be a $500m brand “very quickly”, claims...

Expo West 2016

Detox Water promises the health benefits of aloe without the bitterness and thickness of competitors

The co-founders of SuperLeaf hope the upcoming national distribution and launch in March of new flavors of Detox Water will show Americans aloe can offer significantly more benefit than just...

Expo West 2016

New waters continue to overflow at Expo West

Consumer demand for premium and functional waters appears insatiable based on the number of new brands jumping in the category at Natural Products Expo West earlier this month and the...

Expo West 2016

Nomva probiotic fruit snacks: We perform best in the juice set

With more fiber than cold-pressed juice (4-5g per serving), plus a dose of probiotics (Ganeden’s ultra-resilient BC30 strain), Nomva is targeting consumers seeking simple, minimally processed snacks in a convenient...

Expo West 2016

College undergrads successfully launch New Grounds Food by not being afraid to ask for help

While most college freshmen are asking probing philosophical questions about the universe or each other out on dates, the ambitious co-founders of New Grounds Food were asking for help and...

Divino’s gelato-filled frozen fruits bring decadence to single-serve category

Gelato-filled fruits are called “fruttini” in southern Italy, and for many gelateria in the region, it’s a staple. Reed Cataldo and Guido Molinari refined and packaged the concept and brought...

Rawr Bar gives ‘fruit leather’ a veggie twist

Packed with half a serving of vegetables, and a whimsically hand-drawn looking lion on its package, the founders of Rawr Bar wanted to create a friendly addition to any lunchbox.

Expo West 2016

Could the launch of Nut Butter Filled CLIF Bars usher in a new era for the category?

Clif Bar – a company that helped transition the bar category from strictly slick slabs of finely blended ingredients to one with products made from recognizable grains and inclusions that...

Expo West 2016

Compostable stand-up pouch from Alter Eco reinforces “full-circle sustainability”

No longer able to idly watch the increasingly popular plastic pouches that currently are taking the US market by storm continued to mount in landfills, Alter Eco -- a “full-circle...

Expo West 2016: Ingredients & brands to watch, plus why 'friendship groups' trump focus groups every time

From pulse-based innovation to beetroot, fermented foods, and bold flavors, we explore some hot trends at Expo West, catch up with some more established players (Bai, Siggi's, ProYo), and find...

Expo West 2016

Kombucha must overcome taste, texture perceptions to appeal to mainstream, KeVita exec says

Explosive consumer interest in functional beverages and bold flavors have prompted retailers in the natural channel to pack their shelves with national and regional brands of kombucha – completely saturating...

Expo West 2016

Four Sigmatic strives to make mushrooms less intimidating with drink mixes

Beverage company Four Sigmatic wants to help Americans overcome their fear of mushrooms so they can reap the ingredient’s health benefits by grinding them into a powder that is combined...

Expo West 2016

From crunchy coated olives to chips from beans and veggies, savory snacks abound at Expo West

With sugar reduction in full swing, the sales opportunity in the salty snacks category is growing fast to the tune of 3.7% annually with a projected $22 billion in sales...

Expo West 2016

YouBar platform makes mass customization a reality, says CEO: 'We have no minimum order quantities'

Whether it’s a mug with your beloved pet’s picture on it, or a bespoke set of placeholders for a party you’ve ordered online, consumers love to design their own products...

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