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Trends > Food labeling and marketing
Food labeling and marketing
Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.
Why did we get so fat, so fast? Toxic sugar, HFCS, obesity and the blame game...
We've all heard the statistics - almost 36% of Americans are now obese. But 50 years ago, it was just 13%. So why did we get so fat, so quickly?...
Changing demographics could herald long-term disruption for food industry
The aging of the Baby Boomer generation and increased spending power among Millennials is set to disrupt the way the food industry does business, according to a new study.
Tighter regulations are needed to fight growing waistlines, warns critic
Increased regulation of the food industry is needed to protect ‘the public good’ and help win the global battle against obesity, according to one obesity policy expert.
Kraft’s gay pride Oreo connects well with ‘neglected rainbow market’, says expert
Kraft displayed a clever piece of targeted marketing in its Facebook upload of an Oreo cookie with rainbow-coloured filling on Gay Pride day, according to an industry expert.
More nutrient content class action woes as Muscle Milk lawsuit proceeds
A legal dispute over Muscle Milk bars and sports beverages has moved into a new phase after a federal judge ruled an amended false advertising lawsuit against brand owner Cytosport...
Consumers reject ‘weight management’ for more positive messages: Mintel
Consumers are shifting toward positive messages of overall ‘health management’ and away from more negative associations of weight management, according to a presentation by trend experts at market research organization...
Tackling childhood obesity: What role should industry take?
The food industry could play an important role in fighting childhood obesity and improving children’s nutrition, according to a panel of experts speaking at IFT last week.
Shape symbolism? Interactions between taste and shapes could help marketers
Better understanding and utilisation of the abstract links between basic tastes and certain shapes could help manufacturers to gain a competitive advantage in the marketplace, say researchers.
A picture worth a thousand calories? Fatty food images may trigger hunger
Looking at pictures of fattening foods can trigger reward and appetite centres of the brain – leading to increased hunger and a desire for food, say researchers.
Cereal makers have made progress on nutrition – but spend more on advertising to children
Cereal makers have made progress in improving the nutritional content of cereals marketed to children – but they have also increased child-directed advertising of some of their least nutritious products,...
Consumers gagging for superfood breakfast cereals – Datamonitor
Cereal and snack bar products containing superfoods such as chia, quinoa and spelt are expected to perform well in the global market, according to analysts at Datamonitor.
No need for labels on GE foods – just more safety tests, says AMA
The American Medical Association (AMA) House of Delegates has called for mandatory pre-market safety testing of genetically engineered (GE) foods – but said there is currently no reason to label them.
Girl Scout-branded candy is not marketed to children, says Nestlé
Nestlé has denied allegations that it violated its commitments on advertising to children by co-branding a new range of candy bars with the Girl Scouts of the USA.
What makes an ethical brand (and how do we know one when we see one)?
Do consumers care whether the ingredients in their favorite foods are produced sustainably, and whether the people that produce them are treated fairly?
Eye tracking research could lead to better nutritional labels
Developments in eye tracking research could offer industry important insights in how to improve nutrition labels, say researchers.
Disney’s new advertising standards for kids’ programming put it ‘ahead of the pack’, says CSPI
The Walt Disney Company’s new standards for advertising to children put the media outlet ahead of the pack, according to the Center for Science in the Public Interest (CSPI) –...
Survey: Two-thirds of Americans oppose Bloomberg’s super-size soda crackdown
Almost two thirds of Americans oppose NYC mayor Michael Bloomberg’s radical approach to tackling obesity by cracking down on sales of super-sized soft drinks, according to a new survey.
Sugar attorney: Jury in corn sugar lawsuit will draw same conclusion as FDA on HFCS
The fact that the FDA does not regard ‘corn sugar’ as a suitable alternate name for 'high fructose corn syrup' on food labels will add more weight to a false...
ADM hits back in IP battle with ConAgra over white whole wheat flour
Agrifood giant ADM has denied that it has infringed a patent owned by arch rival ConAgra covering technology enabling it to produce high fiber whole wheat flour with the palatability...
Judge: No reasonable consumer would be misled by PepsiCo’s 'all-natural' claims
PepsiCo has scored a victory in the ‘all-natural’ civil litigation stakes after persuading a judge in California to dismiss a class action lawsuit alleging it misled consumers of its SoBe...
Breaking news
FDA denies corn sugar petition: ‘We are not persuaded by the argument’
The Food and Drug Administration (FDA) has denied a petition by the Corn Refiners Association (CRA) urging it recognize 'corn sugar' as an alternate name for high fructose corn syrup...
Coca-Cola signs ‘intelligent QR code’ deal with New York firm
As it races to become a mobile marketing ‘pioneer’, Coke has signed a deal that will see QR codes serviced by US firm Scanlife’s platform printed onto all Spanish Coke...
ConAgra switches back to HFCS in Hunt’s ketchup citing lackluster demand
ConAgra has reverted back to using high fructose corn syrup (HFCS) in its Hunt’s ketchup less than two years after replacing the much-maligned sweetener with sugar.
‘I’m off to save prostates’: POM goes on offensive with new ads post FTC ruling
POM Wonderful has gone on the offensive following a ruling on its legal battle with the Federal Trade Commission (FTC) from an administrative law judge (ALJ) with a bold series...
Brand loyalty stronger among social media users
Social media use is increasing, and that could be good news for manufacturers of branded products, as frequent social media users tend to be more loyal to name brands, according...
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