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Trends > Food labeling and marketing
Food labeling and marketing
Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.
Brand loyalty stronger among social media users
Social media use is increasing, and that could be good news for manufacturers of branded products, as frequent social media users tend to be more loyal to name brands, according...
LycoRed reports rocketing demand for lycopene-based red color as firms seek alternatives to carmine
Israeli lycopene expert LycoRed says it has seen a surge in demand for its tomato-based natural color Tomat-O-Red as a growing number of manufacturers follow Starbucks’ lead and seek a...
Relating to customers – or too close for comfort? It’s a fine line for brand marketers, study suggests
Brands are often keen to portray themselves as one of the family – but could subtle differences in linguistic intimacy make some potential customers feel uncomfortable?
Euromonitor analyst: Monk fruit on the road to mainstream success – but still a long way to go
Monk fruit extract may be set to become a mainstream natural sweetener alongside stevia, but price remains a barrier, according to a Euromonitor industry analyst.
Attorney: POM ruling is a 'stunning rejection' of FTC's stance on 'gold standard' clinical trials to support product claims
While POM Wonderful does not emerge from Michael Chappell’s 335-page ruling smelling entirely of roses , it has successfully challenged the accepted wisdom that firms can only make claims about food...
Both sides claim victory as judge rules in FTC v POM false advertising case
Both sides have claimed victory in a bitter legal dispute between Californian juice maker POM Wonderful and the Federal Trade Commission (FTC) over allegations of false advertising.
Macho all-American men see meat as macho all-American food, study suggests
Men may find meat analog products more tempting if they more closely resembled meat, according to researchers who found that American men and women alike tended to view meat as...
Could it be second time lucky for low-cal bulk sweetener Tagatose?
Belgian firm Nutrilab NV is preparing to introduce low-calorie, low glycemic bulk sweetener Tagatose to North and South America later this year, six years after dairy giant Arla Foods pulled...
Dispatches from the 6th Annual Food Technology & Innovation Forum, 2012, Chicago
Mintel: Health and quality key to next generation of on-the-go foods
Foods with ‘on-the-go’ claims represent a small - but rapidly growing - proportion of global new product launches, but firms that want to cash in need to think about health...
Grocery spend is increasing but consumers are still cost-conscious: Market research
US consumers are beginning to spend more on groceries – but are still looking for ways to maximize their spending at the supermarket, according to a new research report from...
Yakult unveils US volume surge as good bacteria message gathers pace
US consumers now drink around 142,000 bottles of Yakult's probiotic fermented dairy drink a day, 24% more than they were gulping down this time last year.*
Alcoholic beverage brands seek social media connections as Millennials come of age
Alcoholic beverage brands increasingly are looking to connect with Millenials via social networks, as younger members of the demographic begin to celebrate their 21st birthdays.
Dispatches from the 6th Annual Food Technology & Innovation Forum, 2012, Chicago
Nu-Tek Salt: 90% of our customers are reducing sodium by stealth
Nine out of 10 customers using potassium-chloride-based salt replacers from Nu-Tek Salt are now reducing sodium by stealth to avoid antagonizing shoppers, says the Minnesota-based firm.
Dispatches from the 6th Annual Food Technology & Innovation Forum, 2012, Chicago
Novel digestive health ingredient targets big guns in food and beverages
Wild Flavors is in advanced negotiations with leading food and beverage firms about using a novel milk-based digestive health ingredient claimed to help maintain and repair the lining of the...
Comment
Nation's bulging waistline is a food industry issue
Americans are getting fatter – and it’s not just the individual that needs a health check, according to a new IOM report. Like it or not, this health crisis has...
Dispatches from the 6th Annual Food Technology & Innovation Forum, 2012, Chicago
Quote/Unquote: Heinz on rocking the boat, Coca-Cola on backing the right horse in beverages, why we’re really fat and how Jane Fonda helped one brand go viral …
If you didn’t make it to Chicago for the Food Technology and Innovation Forum last week – or were too busy speed-dating with suppliers in the exhibition hall to attend...
General Mills must defend ‘made with real fruit’ claim for Fruit Roll-Ups, court rules
General Mills has lost its motion to dismiss a lawsuit that claims the company deceived consumers about the fruit content of its Fruit Roll-Ups and Fruit by the Foot.
Consumer group complains to FDA about ‘inconsistent’ NuVal nutrition ratings
The National Consumers League (NCL) has filed a formal complaint with the Food and Drug Administration (FDA) about the NuVal on-shelf nutrition rating system – and urged the agency to...
More Americans would like extra info on-pack, IFIC survey finds
The proportion of Americans who say they would like extra on-pack information about their food has increased over the past two years, according to new poll results from the International...
Health Canada mulls prebiotic labeling and advertising rules
Health Canada is considering new rules for the labeling of prebiotics in foods, which could mean some food companies have to drop or modify existing health claims, the agency has...
Red Bull hopes new ‘Total Zero’ variant will give it wings after analysts warn of limited portfolio
Red Bull is launching a new variant of its eponymous energy drink with no calories, sugar or carbohydrates, adding to a limited product portfolio that analysts had identified as a...
IOM report recommends changing food environment to tackle obesity
Smaller portion sizes, curbing food marketing to children, cutting sugary drink intake and boosting availability of healthy foods are among policy recommendations in a new report from the Institute of...
Californian GMO labeling: What would it mean for food companies?
The Californian ‘Right to Know’ campaign in support of labeling foods and ingredients produced using genetic engineering looks set for inclusion in the state’s November ballot, after it attracted nearly...
Higher prices boost Kraft profit in Q1
Kraft Foods reported a 1.8% increase in first quarter profit after it raised prices for its products around the world and increased sales of its ‘power’ brands, particularly in developing markets.
Could private label be losing its luster?
Sales of private label foods and beverages have been on the rise for more than a decade, but consumers are beginning to lose enthusiasm, suggests a new report from market...
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