Labeling, Marketing & Advertising

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Winter Fancy Food Show

Soup-To-Nuts Podcast: What is driving specialty cheese sales in the US

By Elizabeth Crawford

A third of global consumers consider cheese a staple, with most buying the dairy product because they love the flavor or are drawn to its health benefits, according to Innova Market Insights, but industry innovators add those are not the only reasons...

Source: D. Ataman

Natural Products Expo West

Pickle Juice offers muscle cramping relief without actual pickles

By Deniz Ataman

Pickle Juice’s research-backed proprietary blend of acetic acid and natural ingredients was developed to relieve muscle cramping quickly, while tasting like pickles without having anything “to do with pickles,” Fillip Keuppens, the company’s EVP, explained...

Pic: GettyImages

Special edition: Better-for-you confectionery

The sweet truth: Embracing better-for-you confectionery for a healthier future

By Anthony Myers

In an era of rising health consciousness, the confectionery industry finds itself at a crossroads. Traditionally associated with indulgence and guilty pleasures, confectionery products are now undergoing a transformation to meet the demands of a more...

Source: D. Ataman

Natural Products Expo West

Heraclea’s Turkish olive oil pursues the gold standard in the category

By Deniz Ataman

Launching its premium extra virgin olive oil in 2023, Heraclea Food Co. has focused its efforts on raising consumer awareness on transparency and both environmental and social responsibility within the olive oil industry, Berk Bahceci, founder, Heraclea,...

NPD Trend Tracker: From Easter-egg ice cream to dairy-free chocolate eggs

NPD Trend Tracker: From Easter-egg ice cream to dairy-free chocolate eggs

By Donna Eastlake

We’re getting ready for Easter in this week’s new-product roundup. There’s everything from egg-cellent (not sorry!) mini-egg ice cream to egg-citing (still not sorry!) dairy-free chocolate eggs. There’s also a range of drinks from energy-sparking mixers...

Gut-health: Why this consumer trend is here to stay. GettyImages/Meeko Media

Gut health: Why this consumer trend is here to stay

By Donna Eastlake

Consumer appetite for gut-health friendly foods shows no signs of abating as understanding of its impact on overall health continues to grow. But how will this trend evolve and grow in the future?

© Mary Long / Getty Images

International Women's Day: Trends in women’s health

By Olivia Haslam

PMS and menopause support, mental and emotional well-being, supporting active lifestyles, and creating tailored solutions are the key trends emerging in women’s health, according to industry experts.

Source: Getty/Holly Wilmeth

Smoove's prebiotic beverages place African culture in the spotlight

By Deniz Ataman

Tapping into the multi-billion dollar functional beverage market, Smoove’s RTD prebiotic juice is a cultural nod to African representation through indigenous and traditional ingredients, like tropical almond, tamarind and African cherry, while responding...

Source: Getty/	Betsie Van der Meer

Winter Fancy Food Show

Soup-To-Nuts Podcast: Sustainability takes center stage in storytelling

By Elizabeth Crawford

Sustainability may not be as highly prioritized as taste or price in purchase decisions for food and beverage, but research suggests it is increasingly important to consumers -- especially younger shoppers who are coming into their buying power.

Image Source: Getty Images/D-Keine

NPD Trend Tracker: From mandarin orange juice to AI-generated recipes

By Augustus Bambridge-Sutton

In this week's NPD Trend Tracker, we see how high orange juice prices have led to the development of mandarin orange juice, and the rise of generative AI has led to the creation of an AI cookbook. Furthermore, we see a rebranding from Mallow &...

Super Bowl ad winners and losers: Which brands came out on top?

Super Bowl ad winners and losers: Which brands came out on top?

By Ryan Daily

Super Bowl advertisers that spent millions of dollars on commercials are already seeing a boost in sales, as consumers cite increased demand for Doritos Dinamita, Lindor Chocolate, Starry, Nerds, and Poppi, according to separate reports from Veylinx and...

Source: Eat Just, Inc.

Eat JUST relaunches condiment line after discontinuing in 2020

By Deniz Ataman

The discontinuation of Eat Just Inc.'s Just Mayo and Just Ranch products in 2020, despite market success, was a strategic play to “put every bit of energy into JUST Egg,” the company’s flagship animal-free liquid egg alternative, before relaunching...

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