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Latest news on food labels, marketing, advertising, health claims, social media

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Almond water is made for taste and refreshment, like lemonade or iced tea

What does almond water do for you? ‘Pretty much nothing’, says Victoria’s Kitchen CEO. ‘It’s not a functional drink’

Almond water has been a runaway success story for LA-based start-up Victoria’s Kitchen. But not because it's the next big thing in functional beverages. It isn't, says CEO David Meniane, who...

So you thought the FDA probe would kill off evaporated cane juice lawsuits? Think again

A few weeks ago, it looked like the FDA's decision to look again at evaporated cane juice (ECJ) labeling might halt the tidal wave of lawsuits over the controversial term....

This does not prove that stevia isn't ready for prime time, say experts

There are lessons to be learned from Coca-Cola's Vitaminwater u-turn, but they are not necessarily about stevia

There are lessons to be learned from Coca-Cola’s abortive attempt to introduce a new ‘natural’ sweetening system to selected Vitaminwater products, say formulation experts. But they are not necessarily about...

Red Bull: 'All future claims will be medically and/or scientifically supported'

Red Bull offers $13m to settle false advertising lawsuit; 'No way judge will approve this', says attorney

Red Bull has agreed to pay $13m to resolve a class action lawsuit accusing it of falsely advertising its energy drinks as providing functional benefits above and beyond what might be...

OCA urges organic dairy industry to sever ties with IDFA

The Organic Consumer’s Association (OCA), is calling on the organic dairy industry to cut ties with the IDFA (International Dairy Foods Association) because it is one of several trade associations...

Sugar is sugar, say bakers, our bodies don't distinguish between 'naturally occurring' and 'added' varieties

Should ‘added sugars' be listed on the Nutrition Facts panel?

A row is brewing over the merits of including ‘added sugars’ on the Nutrition Facts panel, with critics arguing that our bodies don’t distinguish between ‘naturally occurring’ and ‘added’ sugar...

Nutrition Facts overhaul is a missed opportunity for long chain omega-3s EPA and DHA, says GOED

The FDA’s overhaul of the Nutrition Facts panel misses a public health opportunity by prohibiting firms from evening highlighting long chain omega-3 fatty acids EPA and DHA on the panel...

Are you sure that’s gluten free?

Whether it’s designated “gluten-free”, “no gluten”, “without gluten”, “free of gluten”, tomorrow (Aug. 5) is the deadline for manufacturers to ensure they meet the Food and Drug Administration’s definition of...

Added sugars account for 14.1% of total energy intakes for Americans

What are the biggest contributors of added sugars to the US diet?

While we tend to assume that fast food outlets (the bottomless soda cup) contribute a disproportionate amount of added sugar to the US diet compared with store-bought groceries, new data...

Big Interview: Maggie Radzwiller, Maggie's Conscious Vegan Cuisine

Vegan, gluten-free meals founder: I started with clean food; others had to backpedal there

A chef and caterer was motivated by her special diets customers to launch a vegan, gluten-free line of globally inspired meals with no added sodium or oil to provide clean,...

Voluntary labeling of non-GMO products is a better use of resources, says Safeway

Safeway shareholders reject GMO labeling proposal; board says it would cost $15m+ and provide zero consumer benefits

Shareholders at Safeway have rejected a proposal from the Green Century Equity Fund calling for mandatory GMO labeling on its store brands, which company bosses claim would cost $15m+ to...

Focus on social media

Zola CEO: You can't engage just with 'likes'

When 13-year-old acai and coconut water manufacturer Zola decided to revamp its web presence to shift attention toward its growing coconut water line, founder and CEO Chris Cuvelier knew he...

Beyond the focus group? Next generation concept testing

Instant.ly app takes concept testing to next level with real-time feedback from target shoppers ... as they shop

A new mobile app enabling CPG companies to get instant feedback on new product concepts from target consumers while they are grocery shopping will slash the time and money spent...

News in brief

Oregon GMO labeling initiative secures place on November ballot

An initiative to mandate the labeling of foods containing ingredients from genetically engineered crops has qualified for a statewide vote in Oregon in November.

Whole Foods' labels are misleading, deceptive, unfair and fraudulent, alleges lawsuit

Whole Foods targeted in new lawsuit over 'all-natural' claims

Whole Foods Market has been targeted in another class action lawsuit alleging that products it labels as ‘all-natural’ are misbranded because they contain “artificial ingredients and flavorings, artificial coloring and...

Will Keurig Cold disrupt or disappoint?

Beverage Entrepreneurs Forum: Is mid-calorie cola a failed concept, why Keurig Cold may disappoint, and is ‘healthy’ in the eye of the beholder?

While beverage’s biggest guns have pumped some serious cash into developing ‘mid-calorie’ versions of their iconic brands (Dr Pepper TEN, Pepsi Next, Coca-Cola Life), not everyone is convinced they will...

Odwalla founder: Large companies have to buy innovation

Beverage Entrepreneurs Forum: This is the only business where you send a customer an invoice, and you end up owing them money!

Launching a beverage brand is the easy part. The challenge is growing and sustaining it without running out of cash, steam or patience, delegates were told at the FoodNavigator-USA Beverage...

The RD's perspective

Mexico restricts junk food ads; time for rethink on advertising?

Mexico announced last week that it was restricting television advertising on high-calorie food and soda in an effort to stem the rising tide of obesity. Registered dietitians weigh in on...

Big Interview: Ibotta CEO Bryan Leach

Ibotta CEO: loyalty won’t come from a one-shot coupon; we're a truly social app

Bryan Leach, a law firm partner turned founder of mobile savings app Ibotta, has a different idea of how advertising should work in an increasingly mobile world. 

Walmart cranberry pomegranate juice is mostly grape & apple juice, says lawsuit

Walmart sued over juice labels; echoes of POM Wonderful v Coke?

Six weeks after the Supreme Court gave POM Wonderful the green light to sue Coca-Cola over its juice labels, Walmart has been targeted in a consumer class action lawsuit making...

Find out what's hot and what's next in the beverages aisle

From almond milk to tea for kids: Last chance to register for FoodNavigator-USA's beverage entrepreneurs forum!

Will tea replace 100% juice in your child's lunchbox? And what's the next $1bn beverage brand? Find out what our panel of beverage entrepreneurs thinks at our free-to-attend online forum...

Vermont has serious concerns over cost of defending GMO labeling law, claim CFS/VPIRG

Activist groups file motion to help State of Vermont defend GMO labeling law vs 'corporate bullies'

The Vermont Public Interest Research Group (VPIRG) and anti-GMO activist group the Center for Food Safety (CFS) have formally asked for permission to help the state of Vermont defend its...

Proposals don't consider a product's overall nutritional value, says professor

Former FDA commissioner: Nutrition Facts overhaul doesn’t go far enough

FDA proposals to overhaul the Nutrition Facts panel on food labels are “strong” and “likely to make an important contribution”, says former FDA commissioner David Kessler, M.D. “But I believe they...

Behavioral scientists: Changing serving sizes on Nutrition Facts label could have unintended consequences

FDA proposals to change the way serving sizes are calculated to better reflect real-life eating behavior could encourage some people to eat even more unless the wording is changed or...

'WE WILL FIGHT TO DEFEND OURSELVES AGAINST CIVIL INTIMIDATION': 5-HOUR ENERGY

‘5-Hour Energy’s simply a caffeine delivery device’: Washington AG savages $1bn brand

Washington state attorneys insist that 5-Hour Energy wouldn’t work if it wasn’t for its caffeine content in a fierce attack on the credibility of America’s top-selling shot.

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