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Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Evaporated cane juice lawsuit on ice as FDA weighs in. But what does this mean for industry?

A class action lawsuit accusing Coca-Cola subsidiary Odwalla of misleading consumers and misbranding its products by using the term ‘evaporated cane juice’ (ECJ) on labels has been put on ice...

News in brief

Suntava secures Non-GMO Project certification for its antioxidant-packed purple corn

Suntava - the Minnesota-based firm promoting anthocyanin-packed purple-corn ingredients - has gone through the Non-GMO Project verification process to reassure customers and consumers that the corn from which they are...

Labeling laws shouldn’t be decided in court: F&B attorney

With more and more class-action lawsuits against the food and beverage industry making headlines, FoodNavigator-USA caught up with an attorney specializing in complex corporate litigation to discuss the proper role...

Trans fat crackdown: Here are two practical alternatives to a blanket ban on PHOs, industry tells FDA

Two practical alternatives to a blanket ban on partially hydrogenated oils (PHOs) would help the FDA achieve its objective (cracking down on trans-fats) without causing formulation nightmares, claim leading food...

Guest article

Unfinished business: Obama’s nutrition agenda marches forward

The recent Let’s Move! nutrition related announcements by the White House mark ongoing efforts by this Administration to make good on a number of nutrition commitments from the first term.  Following on...

GMO Answers: Biotech's big guns seek to claw back initiative in GM debate

While die-hard opponents of GM crops probably won’t undergo a damascene conversion after checking out the latest updates on ag-biotech-funded website GMO Answers , they are not the target audience, say...

Axing GMOs from Original Cheerios has not boosted sales, says General Mills

While General Mills’ decision to rid Original Cheerios of GMOs has generated an enormous amount of publicity, it has not, apparently, translated to the top line.

Judge blasts plaintiff in trans-fat lawsuit vs Smucker for claiming ‘grossly excessive’ attorneys’ fees, costs

The fees claimed by the plaintiff in a high-profile - but ultimately unsuccessful - class action lawsuit against JM Smucker over trans fats are “grossly excessive”, according to the judge...

Heinz is latest target in new wave of false advertising lawsuits over ‘all natural’ claims and GMOs

Heinz has vowed to vigorously defend itself after becoming the latest food giant to be targeted in a false advertising lawsuit alleging it is misleading consumers by describing products made...

How many products making ‘0g trans-fat’ claims still contain partially hydrogenated vegetable oil (PHOs)?

How many products with ‘0g trans-fat’ on the label still contain partially hydrogenated vegetable oils, a key source of harmful artificial trans-fats? Not as many as you might think, according...

Expo West highlights: ‘Unless you've literally pulled it out of the ground yourself and stuck it in a box, don't call it all-natural’

If it’s in the natural channel today, it could be in food, drug and mass merchandise stores tomorrow, so food and beverage trend-spotters were out in force at the Natural...

Global ID: 'I wouldn't say the writing is on the wall for GM crops, but big brands are listening to the signals in the marketplace'

If big food brands start to lose the GMO argument at the checkout and in the court of public opinion, they will feel compelled to respond, whether they are in...

Sabra Dipping Co files citizen’s petition to establish standard of identity for hummus

Sabra Dipping Co has submitted a citizen’s petition to the FDA asking it to establish a standard of identity (SOI) for hummus based on the traditional ingredients of chickpeas and...

Senators object to EU claim on cheese names

US senators have objected to an ‘absurd’ European initiative to protect local cheese names, which would force changes to common names in the States.

Herbalife confirms FTC investigation

Network marketing giant Herbalife has confirmed that is the subject of an investigation by the Federal Trade Commission.  Trading in shares of the company were briefly halted on the New...

Predictive data analysis can help companies become 'market makers,' consultant says

Markets, whether for dietary supplements, functional foods or other consumer products, are divided between  “market makers” and “market followers.”  You don’t want to be in the latter group if you...

Butter consumption is at a 40-year high, but margarine is the healthier option, says NAMM

Butter might be winning the PR war in the spreads category owing to its all-natural credentials and short ingredients list; but from a nutritional standpoint, the healthier choice is margarine,...

SPECIAL FEATURE: What exactly is evaporated cane juice?

It’s been gracing food labels for years, but more recently, it’s also prompted a tsunami of civil litigation against firms from Chobani to Trader Joe’s . So what exactly is ‘evaporated...

Chobani to launch organic Greek yogurt: ‘There was a gap in the market and we decided to act on it’

Chobani will make its first foray into the organic market later this year with the introduction of 32oz grass-fed multi-serve packs of its Greek yogurt.

Expo West Day One: The rise and rise of Sprouts, GMO battle lines, top trends and ‘ancient wisdom’

It’s 70 degrees, and there are a lot of free snacks, so the FoodNavigator-USA team did the decent thing and headed to Anaheim to bring you the highlights from the...

SFA: Nutrition labeling will ‘expose’ snacks but we remain confident

Nutrition labeling will expose snacks for what they are, but we’re committed to being transparent and confident US consumers will remain a snacking nation, says the CEO of the Snack...

Late July CEO: The brand just exploded... We’ve tripled our revenues in three years

In 2012, Late July’s revenues were a modest $18.6m. In 2014, founder and CEO Nicole Dawes says the brand is "currently at a $60M run rate", primarily due to explosive...

American Heart Association to FDA: The industry doesn’t need years to phase out artificial trans fats

The food industry doesn’t need years to phase out partially hydrogenated oils (which create harmful artificial trans fats), according to the American Heart Association (AHA) and the American College of...

Insights from Baking Tech 2014

Clean label: The shopper will define it with dollars

While manufacturers faced renewed pressure to clean up labels following recent media attacks on the dough conditioner azodicarbonamide and artificial preservatives, far less attention has been paid to what these...

Label changes open door for discussion of 'good' fats, GOED chief says

In the proposal by the Food and Drug Administration to update labels for foods and dietary supplements, the agency declined to set a value for omega-3 fatty acids.  This does...

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