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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Group forms to clarify roles of vitamins and minerals in diet

A new group called the Global  Nutrition & Health Alliance has formed with the mission to clarify the role of food fortification and nutritional supplementation. The issue of the role...

News in brief

GMA et al seek injunction to stop Vermont implementing GMO labeling law until legal dispute is resolved

Food trade associations are seeking a preliminary injunction to prevent the state of Vermont from implementing its GMO labeling law (Act 120) until a lawsuit they have filed that challenges...

Bootstrapping, brand-building & Fresh & Easy’s quest for what's ‘fresh, unique and new’: A day at the Food & Beverage University

From how to keep control of your trade spending to presenting the perfect pitch to investors (spoiler alert: ‘Let me get back to you on those numbers’ will not inspire...

Weekly text reminder may help people ‘budget’ calorie intake

A weekly text message reminder of recommended daily caloric intake may help consumers make healthier food choices, according to a new study from the Johns Hopkins Bloomberg School of Public...

Calorie counting is a declining trend

Ditching the ‘diet’: Americans want to shed pounds, but they're tiring of traditional weight loss regimes, says Packaged Facts

While 28% (66 million) of American adults are trying to lose weight, and a further 14% (32 million) are trying to maintain their weight, they are losing interest in strict...

More ‘all-natural’ blues for Kashi as Florida judge allows GMO/all-natural class action to proceed

Just months after Kashi agreed to settle a California class action lawsuit accusing it of deceptively advertising its wares as ‘all-natural’, a judge has allowed most claims in a similar...

Digital pioneers now, CPG market leaders tomorrow: GMA

CPG companies at the forefront of digital marketing and e-commerce today are setting themselves up to be overall market leaders in the next few years, according to a report prepared...

Record beef prices see FTB volumes increase, albeit slowly: Cargill

Is finely textured beef staging a comeback?

Could record ground beef prices in the US mean a return to finely textured beef (FTB)? 

'We are looking to be more disruptive at retail'

Vita Coco CEO on ‘owning the coconut’, staying independent, and class action lawsuits: ‘Things have got totally out of hand’

When Coca-Cola & PepsiCo invested in Zico and O.N.E. in 2009; Vita Coco CEO and co-founder Michael Kirban admits he became a little nervous as pundits predicted he’d get sidelined...

Comment

So Häagen-Dazs ‘says no to synbio’?

When it comes to reporting the position of some of the world’s biggest food companies on genetically engineered foods, Friends of the Earth, it seems, has been engaging in some...

Hershey unveils new logo, brand makeover: 'Today we are much more than the Great American Chocolate Bar'

Hershey has unveiled a new logo as part of a corporate brand makeover designed to reflect its “evolution from a predominately U.S. chocolate maker to a global confection and snack...

Food brands missing the boat on digital couponing

Although grocery lags other sectors when it comes to e-commerce, the effects of digital marketing are beginning to show, as a growing number of shoppers seek out coupons before and...

Big interview: Dave Asprey, CEO of Bulletproof Exec

Bulletproof coffee: start of a revolution or a magic elixir?

For the creator of Bulletproof Coffee, the butter-infused, "low-toxin" coffee that’s created something of a media storm, the epiphany of the Bulletproof lifestyle came (as epiphanies sometimes seem wont to...

Kellogg: Including ‘added sugars’ on Nutrition Facts panel will just confuse shoppers

Almost a quarter of primary grocery shoppers are unable to correctly identify the total amount of sugar in products featuring the FDA’s ‘new-look’ Nutrition Facts labels, which require manufacturers to...

Canned soup 'a dramatic example of the current unrealistic serving sizes'

Serving sizes for cereals, canned soup and cooking sprays are completely unrealistic, say Yale researchers

As part of its overhaul of the Nutrition Facts panel, the FDA is proposing to tweak serving sizes to better reflect real-life consumption behavior. But which products should be targeted?

Coke fails to disclose use of artificial flavoring and/or chemical preservatives, claims lawsuit

Judge allows class action lawsuit vs Coca-Cola over ‘artificial’ phosphoric acid to proceed, but admonishes money-grabbing plaintiffs

A class action lawsuit alleging that Coca-Cola misrepresents its flagship product as being free from added preservatives and artificial flavors, has been allowed to proceed by a judge in California.  ...

Private label takeover imminent? Picture more complex, says Hartman Group

Despite market watchers’ predictions that private label will all but take over the world, its share of the packaged food market has remained relatively flat since 2008. 

US version of Coca-Cola Life has 60 calories per 8-oz glass bottle

Coca-Cola Life makes US debut, but can it reverse the cola category’s flagging fortunes?

Stevia-and-sugar-sweetened Coca-Cola Life is making its US debut this week following successful launches in Latin America and the UK.  But will it bring a surge of new - or lapsed...

Ghirardelli shells out $5m to settle ‘fake’ white chocolate suit

Lindt & Sprüngli's US subsidiary Ghirardelli Chocolate has settled a class action lawsuit over allegations its Premium Baking Chips – Classic White misled consumers by claiming to contain white chocolate.

Nutrients could precipitate out of solution or cause cloudiness, claim juice firms

Juice Products Association: Nutrition Facts overhaul could spell end to vitamin D and calcium fortified juices

FDA proposals to increase the RDI for calcium and vitamin D as part of an overhaul of the Nutrition Facts panel mean that juice makers could face major formulation challenges...

Milk would no longer qualify as an excellent source of vitamin D or a good source of potassium in new-look Nutrition Facts panel

FDA proposals to increase the RDI for certain nutrients as part of an overhaul of the Nutrition Facts panel mean that milk would no longer qualify as an excellent source...

What new gluten-free product launches, market analysis tell us

The gluten-free definition has been standardized; now what?

Aug. 5 marked the deadline for manufacturers making voluntary gluten-free label claims to ensure they meet the FDA’s definition of a gluten-free food (less than 20 parts per million of...

Special edition: Natural & Clean Label Trends

RD: ‘Natural’ claim tarnished, but still meaningful

Despite the legal hot water in which many manufacturers and retailers have found themselves in recent months over “natural” and its growing list of synonyms, the term likely won’t disappear...

Move could create a wholly unnecessary bureaucratic nightmare, claims Bayer Healthcare

Dietary fiber proposals in Nutrition Facts overhaul will create bureaucratic nightmare, warn industry commentators

FDA proposals that would require the pre-approval of certain fiber ingredients before the agency will count them as ‘dietary fibers’ on the Nutrition Facts panel are illogical and unfair, claim...

100% juice from concentrate may have to declare its sugar as 'added'

GMA: Nutrition Facts ‘added sugar’ proposal could have bizarre consequences for fruit juice labels

One bizarre consequence of FDA proposals to include ‘added sugars’ on the Nutrition Facts panel would be that not-from-concentrate 100% fruit juice could boast 0g ‘added sugar’ on the new-look...

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