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Post plans to revitalize PowerBar

Post Holdings hopes to return the long-neglected and aging PowerBar brand back to its former glory by revitalizing its marketing, branding and product innovation in 2015, according to company executives. 

Yogurt industry must move beyond Greek to continue growing

As U.S. sales growth of yogurt slows, marketers need to shift their focus to potential category drivers beyond protein-dense Greek yogurt, such as new consumer segments and packaging innovation, according...

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Beverage buzz: C-store shoppers ‘treating themselves’ and trading up on back of lower gas prices, says Wells Fargo

The last quarter of 2014 was pretty positive (+5.9%) for sales of non-alcoholic beverages in US convenience stores as shoppers spent cash they saved at the pumps on ‘treating themselves’...

Sales of sprouted grains to reach $250 million in five years, expert predicts

The niche market for sprouted grains and seeds is primed to shoot up in the next five years with sales in the U.S. increasing eight times the current level as...

Improved packaging, natural ingredients will help frozen foods hold their own

Sales of frozen foods will hold their own in the next few years despite increased competition from retailers selling more ready-made foods and consumer preference for fresh ingredients, according to...

FTC vs POM: Federal appeals court upholds FTC findings, but 2 RCTs are ‘too onerous’

A federal appeals court in the District of Columbia has upheld an earlier court ruling in favor of the FTC versus POM Wonderful and claims it made in its advertising....

Cost, cynicism and frustration: Malaysian government launches own palm oil standard

The Malaysian government has launched its own sustainable palm oil certification standard – but will this add to or detract from sustainability and transparency efforts in the sector?

One week to go! Join us at the Beverage Innovation Summit on February 4

Will Pepsi True & Coca-Cola Life revitalize the cola market, or are today’s more demanding and sophisticated consumers looking for more than refreshment and ‘no-artificial’ claims from their beverage calories...

Firm gets warning letter for straddling beverage/liquid supplement divide

A recent FDA warning letter to a New York company points again to the danger of mixing metaphors when positioning a product as either a beverage or a liquid dietary...

Private label penetration rates have not budged since 2011

CPG industry sales trends are ‘stagnant’, with dollar sales growth being largely driven by price increases, says IRI

Dollar sales of foods and beverages edged up a modest 2.1% to $470bn in the US retail market in 2014, but unit sales (an indication of volumes) were pretty flat...

From turmeric to almond milk: What’s hot in beverage formulation?

While consumers may think twice about buying a large box of cereal featuring a new functional ingredient, they are much more willing to try new things in the beverage category,...

Health Beverage Innovation

Pok Pok Som drinking vinegar offers a soda alternative, but has a few hurdles to overcome

The rising popularity of drinking vinegar available in a wide variety of bold flavors could give soda a run for some of its money by tapping into consumer interest in...

4 factors to evaluate the potential impact of a health claim

Positive health claims, such as those touting the benefits of a food, diet or quality, more effectively motivate the general public than negative or fear-based claims that attempt to scare...

US sales of ready to eat popcorn grew 25% to an estimated $750m in 2014

The 'astounding' reinvention of popcorn as "Millennial friendly, cool and healthy”

“Tired brands and off-trend categories should take inspiration from the astonishing turnaround in the fortunes of popcorn,” according to a new report from Rabobank International, which reveals that US sales of...

Health benefits of chocolate bars directly correlates with percentage of cocoa

Companies hoping to appeal to consumers interested in the heart health benefits of dark chocolate now have another marketing tool at their disposal: the percentage of cocoa labeled on their...

Local claims are rising star as sun sets on organic claims

New consumers continue to enter the organic category for the first time, but the health halo cast by the US Department of Agriculture’s certification is dimming as it becomes more...

Increased snacking reshapes marketing strategies

Consumers’ shifting preference for snacks as meals are changing how retailers, restaurants and packaged food manufacturers market food, according to data from Packaged Facts and Dupont Nutrition & Health.

Emotional insights could aid product development

Understanding how products' sensory characteristics and packaging both individually and synergistically provoke emotions in consumers can help manufacturers to design and optimise products, say researchers.

Consumers continue to buy treats in the New Year despite resolutions to eat healthier

Despite popular resolutions to eat healthier, manufacturers do not need to fear a drop in sales of less healthy foods at the start of the New Year compared to during...

Healthy beverage innovation

The Vermont Switchel Company finds identifying boundaries fuels growth

Narrowing down where retailers position multi-faceted drinking vinegar is an essential step in establishing it as a category, and the step is one that the founder of the Vermont Switchel...

Falling gas prices offer growth opportunity for private label

Tumbling gas prices that are lining consumers’ pockets with savings may provide an unexpected opportunity for private label to steal market share from national brands, rather than the other way...

Consumer insights: Study puts front of pack labelling under the spotlight

Parents often make unhealthy choices as a result of misleading initial impressions from front-of-pack information, according to new research.