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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Ex-FDA official praises GMA call for federal GMO labeling rules, but says asking it to define ‘natural’ is a long shot

It might have enraged those in favor of mandatory GMO labeling, but a leaked document outlining the Grocery Manufacturers Association’s (GMA’s) ideas for a federally regulated 'voluntary' approach to this...

Industry applauds FDA's release of final version of liquid dietary supplements guidance

After a four-year delay, FDA has at last released a final version of its guidance on liquid dietary supplements.  The document doesn’t much change the line of thinking offered in...

Truvia survey: Consumers want to manage calories, won’t give up favorite foods

A survey of American, British and French consumers by Truvia Natural Sweetener found that French consumers claim to eat the healthiest, while American and British consumers are more likely to...

Victory for Ben & Jerry’s in three-year legal wrangle over ‘all-natural’ ice cream with alkalized cocoa

Ben & Jerry’s - which voluntarily agreed to stop using the term ‘all-natural’ on its ice cream three years ago - has scored a  legal victory in a case filed...

Kraft defends ‘natural’ labels on Crystal Light as CSPI threatens legal action

Kraft Foods has vigorously defended the way it labels its Crystal Light lemonade and iced tea mixes after receiving a letter from the Center for Science in the Public Interest...

What are the hottest trends in food and beverage? Find out at the FoodNavigator-USA business leaders round table debate

What’s hot and what’s not in the US food and beverage market? Gluten-free? Chickpea snacks? Plant eggs? Gourmet popcorn? 

USP proposes monograph on specific bacillus coagulans probiotic strain

For the first time, the United States Pharmacopoeia is proposing a monograph on a probiotic organism as a food ingredient in the latest series of draft monographs put forward for...

AlixPartners survey highlights the potential of health category 'super' consumers

Small group of health category ‘superusers’ spend $161bn per year

Despite that they comprise just 26% of the population, Americans who spend more than 40% of their food and beverage budgets on health and wellness-related products account for 61% of...

Diet soda in a funk? Not ours, says Zevia boss as he adds monk fruit to his zero-cal menu: Zevia could be a $1bn brand

As Coke and Pepsi watch their diet soda sales stagnate, the arrows on the sales growth chart on Zevia CEO Paddy Spence’s wall are going in the opposite direction, with...

FDA 'respectfully declines' judges' plea for it to determine if GMOs belong in all-natural products

The FDA has written to three federal judges handling civil cases vs food manufacturers over natural claims to “respectfully decline” their request to come to an administrative determination of whether...

News in brief

What next for all-natural claims?

One of the most emotive - and politically-charged - claims in food labeling, ‘all-natural’ is also one of the most hotly disputed from a legal perspective.

Activists blast moves by GMA to pre-empt state-driven GMO labeling initiatives with new 'federal solution'

Anti-GMO activists have reacted with fury to leaked proposals by the Grocery Manufacturers Association (GMA) to develop federal rules governing GMO labeling that would pre-empt state-driven initiatives.

Cheerio GMOs! But can General Mills have its non-GMO cake and eat it?

Is it possible to have your non-GMO cake and eat it?

GMO labeling push will propel organic market, Organic Monitor says

The struggle over GMO labeling will push the growth of certified organic products in the US in 2014, according to market research firm Organic Monitor.  And at least one major...

Food industry group wants permission to label GMO foods as ‘natural’

The Grocery Manufacturers Association, which represents some of the largest food and beverage manufacturers, is seeking approval to label foods containing GMO ingredients “natural”, according to a Dec. 5 letter...

CSPI urges dismissal of ‘pink slime’ lawsuit

The Center for Science in the Public Interest defended the news media’s "First Amendment rights" in a statement issued Wednesday urging a circuit judge to dismiss the defamation lawsuit Beef...

Over 95% of food and beverage ads on children's programming are unhealthy products: Study

Industry attempts to self-regulate the advertising of food and drinks on children's television programs are ‘unsuccessful’ and ‘ineffective’, says a new study from the University of Illinois at Chicago.

Regulation in 2014 PART TWO: The snack food and beverage industries grapple with increased transparency

The debate rages on over whether government should have a say in what consumers eat and drink, as the high-profile proposed cap on soda sizes brought the issue into the...

A look at regulation in 2014 PART ONE: Farm bill, sugar labels and biotech

What will 2014 bring on the regulatory front for the food and beverage industry? From the stagnant farm bill to the ongoing debate on biotech to consumer confusion on the...

Targeted digital marketing helps company succeed in brick-and-mortar space

NutraClick, a Boston, MA-based nutritional products company, has found success building its business model on a targeted online advertising strategy. The company was so successful, in fact, that a major...

The FoodNavigator-USA business leaders round table debate

Who is driving innovation in the US food & beverage market? Find out at the FoodNavigator-USA business leaders round table debate

What are the hottest trends in food and beverage? And are the big bucks really in blue-sky innovation, or have the most successful firms played with an existing concept and just...

Post keeps foot on acquisition pedal with purchases of Golden Boy and Dymatize

Post Holdings continues its aggressive push into the private label and active nutrition categories with the acquisition of Gold Boy Foods Ltd. and Dymatize Enterprises.

Food labeling & litigation: What’s in store for 2014? Nutrition Facts, GMOs, natural claims, trans fats, GE salmon, whole grain statements

What might give the food and beverage industry's regulatory affairs teams sleepless nights in 2014? From more evaporated cane juice lawsuits to proposed changes to the Nutrition Facts panel, stay...

Will 'all-natural' be phased out from product labels?

Amid mounting false advertising lawsuits and increased pressure from consumer advocacy groups, the future of the historically vague marketing term "natural" is in question.

Should the definition of ‘whole grains’ be expanded to include whole seeds, beans and legumes?

As the FDA prepares to conduct consumer research into whole grain labeling statements before it issues finalized guidance for industry, the debate over precisely what should constitute a ‘whole grain’,...

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