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Breaking News on Food & Beverage Development - North AmericaEU edition | APAC edition

GUEST ARTICLE: There’s more to Super Bowl marketing than paying $5m for a 30-second TV spot

On February 7, when more than 180 million people in the US tune in to watch the 2016 Super Bowl, some will watch for the action, others the ads, and...

RSPO to crack down on ‘palm oil free’ labels

The Roundtable for Sustainable Palm Oil (RSPO) will crack down on member companies claiming to have removed palm oil for environmental reasons.

Hain Celestial outlines strategy to almost double in size

Hain Celestial hopes to stay “one step ahead” of the conventional CPG manufacturers now flocking to the increasingly popular natural and organic space, which the New York-based firm has dominated...

Cide Road CEO: 'Not everyone likes switchel, but people that love it, really love it...'

When Kevin Duffy first started test-marketing his Cide Road organic switchel in 2014, he was either met with blank stares (“to be honest, most people had never heard of switchel”)...

Gen Mills challenges Cheerios Protein lawsuit: Plaintiffs ‘completely misunderstand’ federal regs

General Mills has filed a motion to dismiss a lawsuit alleging it misled shoppers by presenting Cheerios Protein as a “high protein, healthful alternative to Cheerios”, and insists the product...

FDA declines petition, sticks with soy protein’s heart health claim

The FDA will not revoke soy protein's health claims, as requested by a citizen petition. But the agency also admits that there will still be ongoing review on the ingredient....

“Local” claims are not equally effective across all food categories, Harris Poll finds

About half of Americans say “local” claims are an important factor in their food purchase decisions, but exactly how influential they are depends on where in the store they are...

Crowdfunding platform & incubator team to give startups early leg-up

An unconventional partnership between the crowdfunding website Barnraiser and KRAVE Jerky founder Jon Sebastiani’s new incubator and venture fund Sonoma Brands will create a new paradigm for fundraising and marketing...

What’s on FoodNavigator-USA’s editorial calendar in 2016-17?

From the GMO labeling debate and plant-based beverage trends to the infinite potential of algae, FoodNavigator-USA’s 2016/17 editorial calendar of special editions, online forums/events and face-to-face events have the key...

McCormick predicts strong growth in 2016 thanks partly to new products

For flavor giant McCormick & Co. Inc., 2016 promises strong growth driven by innovative product launches, consumer inspired reformulations, a brand building campaign and potential acquisitions, according to company executives. 

Tax credit for R&D now easier for startups, small firms to claim

Startups and small companies now can reap all the credit they are due for their innovations – including on their taxes, thanks to changes to the research and development tax...

Archive article of the week

11 meal kit delivery companies carving out space in booming category

Sales of meal kits delivered to consumers' doors surged to more than $1 billion last year, and with only 8% household penetration the category promises significant growth potential, according to...

Chobani loses first round of legal battle in Simply 100 false advertising spat, but says it is winning the war

Dannon and General Mills are claiming victory in their legal spat with rival Chobani over the latter’s provocative new ad campaign for its Simply 100 Greek Yogurt after a judge...

Back to the Roots pushes forward to “undo food” with $5 million equity infusion

An infusion of $5 million of private and public equity funding will help ready-to-grow and ready-to–eat food manufacturer Back to the Roots expand its distribution in public schools and its...

Natural & Organic Health Association drops plans for “natural” seal

The Organic & Natural Health Association is abandoning its plan to create a certified seal that demonstrates when products are natural, but it remains dedicated to defining the widely used,...

The top 10 branded processed food companies have lost 4% of market share in past 5 years, says Rabobank

The top 10 branded processed food companies in the US have lost 4% of their market share in the past five years as smaller, more innovative brands have seized the...

Entrepreneurs wanted to meet potential investors at Rabobank’s FoodBytes!

Often overshadowed by the tech industry, food, beverage and ag startups can step into the spotlight at Rabobank North America Wholesale’s upcoming second FoodBytes! pitch competition where they will meet...

Thrive Market: 'We are capturing a new consumer, not the Whole Foods shopper, but middle-class, middle America’

Whole Foods products at wholesale prices, delivered to your door? It sounds almost too good to be true, and at the beginning, that’s certainly how many potential investors viewed Thrive...

Top comfort foods vary by occasion, but all are indulgent, survey finds

Americans may talk big game about eating healthier, but for many that flies out the window when they are stressed – creating an opening for manufacturers of indulgent products that...

More isn’t always better: Simplified packaging boosted Annie B’s sales

Bigger and brighter isn’t always better when it comes to product selection and packaging, the owners of Annie B’s discovered when they purchased the caramel and popcorn company from its...

Health & Wellness 2020

C-stores offer growth opportunity for better-for-you brands

Convenience stores, often considered a destination for indulgent, unhealthy snacks, could offer a new growth opportunity for better-for-you brands as the channel’s core audience begins shifting slightly towards more health-conscious...

Lean Cuisine ditches “diet” for “wellbeing” in emotionally-charged rebranding

In a dramatic rebranding, Lean Cuisine ditches the “antiquated” idea of dieting to become an advocate for overall healthy lifestyles, and in doing so, is empowering women to change the conversation about...

Green Chef extends suppliers’ reach into homes nationwide with transparency

The co-founder and CEO of Green Chef infuses his passion for transparency into every aspect of the fresh meal kit delivery company, and in doing creates new marketing opportunities for...

IN PICTURES: Snacks trendwatching at the 2016 Winter Fancy Food Show

From seaweed snacks to toasted hemp seeds, beet chips and bars, onion chips (that are actually made out of onions), grass-fed jerky, and fruit bars with a hint of spice,...

From Bakkwa to Cabernayzyns: A video tour of the 2016 Winter Fancy Food Show

From Cabernayzyns (dried Cabernet grapes) to bakkwa, a meat snack sold in street markets in Singapore and Malaysia that's just hit the West Coast of the US, the Winter Fancy...

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