The Sweetener Story: It's Not Which Type, But How Much
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Trends > Food labeling and marketing
Food labeling and marketing
Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.
Understanding the Hispanic market for new product success
The growing Hispanic market holds huge opportunity for food manufacturers in the United States, but understanding cultural dynamics is vital to new product success, according to a panel of experts...
Eric Ripert: Consumers need to increase budgets for fresh, sustainable, non-GMO foods
Chef Eric Ripert added his voice to the million others supporting genetically modified ingredient labeling during his keynote speech at the Research Chefs Association conference on Friday, but said consumers...
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“Pink slime”: Safe, nutritious – and icky
An overwhelming chorus of “eww, that sounds gross!” alongside some scary junk science about ammonium hydroxide, has led to a safe, nutritious product being pulled from stores – but there...
FTC chairman on IWG proposal to curb junk food marketing food to kids: ‘It’s not a priority’
A controversial government proposal designed to curb the marketing of junk food to kids is not high up the Federal Trade Commission’s (FTC’s) priority list, it has emerged.
Are all-natural claims worth the risk?
The threat of civil litigation is now so great that food manufacturers using any ingredients not found in ‘Grandma’s kitchen cupboard’ should think twice about making ‘all-natural’ claims on pack,...
Ongoing frugality not all doom and gloom, says SymphonyIRI
Shoppers are holding on to frugal habits in 2012, but there are emerging trends that food and beverage manufacturers can use to attract consumers, according to the latest research from SymphonyIRI.
‘Corn sugar’ LA hearing: Who are the defendants in HFCS lawsuit?
Attorneys for the Sugar Association and the Corn Refiners Association (CRA) went head to head at federal judge Consuelo Marshall's courtroom in Los Angeles at noon today as the dispute...
Monk fruit sweetener firm: ‘We hear daily that people are looking for alternatives to stevia’
It might not have garnered as much publicity as stevia, but monk fruit (luo han guo) “has found a niche within the all-natural market but will hit mass market sooner...
2012 World’s Most Ethical list: Solae still the lone ingredients company
For the third year running, soy ingredients company Solae has been recognized by the Ethisphere Institute as one of the World’s Most Ethical (WME) companies, but it is still the...
Steviol glycosides are not ‘all-natural’, says new class action lawsuit
A class action lawsuit filed in California this week argues that steviol glycosides should not be considered natural, owing to the "chemical processing" sometimes used to extract them from the...
Health Canada approves cholesterol-lowering claim for mono and polyunsaturated fats
Health Canada has approved a new health claim advising consumers that replacing saturated fats with mono- and polyunsaturated fats can reduce cholesterol.
PepsiCo draws fire for alleged ‘crass commercial’ choice of profit over public health
Leading US nutrition expert Professor Marion Nestle says that PepsiCo’s decision to invest around $500m on marketing ‘megabrands’ she describes as unhealthy was a ‘crass commercial decision’, but the firm...
Food images alter taste perceptions, confirm Nestle researchers
Looking at images of calorie-rich foods could affect how the brain processes tastes, leading to greater appreciation for even neutral tasting foods, suggest researchers from Nestle.
Snyder’s-Lance starts switch to cage-free eggs
Snack maker Snyder’s-Lance has become the latest company to begin switching to cage-free eggs, the company has said.
The importance of ethics for consumer trust: ‘Can and should are not the same question’
The perception that a food company has high ethical standards may be more important to consumer trust even than its ability to demonstrate competence, according to a presentation from CEO...
‘Be consistent. Be visible. And be human’: Building consumer trust through social media
Consumers are increasingly engaged in online conversations about food and beverage products, and there could be enormous benefits for manufacturers that get involved, according to a social media expert from...
Dispatches from Nutracon, Anaheim
Formulating the perfect cognitive health beverage: Feed your mind, don’t confuse it further
The thinking behind ingredient selection and dosage in some cognitive health beverages is often “pretty confused”, according to the neuropsychologist behind brain-friendly functional beverage Nawgan .
Dispatches from Nutracon, Anaheim
Relaxation drink warning letter a warning shot across beverage industry, say attorneys
The FDA’s warning letter to the maker of melatonin-laced Slowtivate Relaxation Drink has reignited the debate over the legal line between liquid dietary supplements and conventional beverages - and should make...
Governments should intervene where industry has failed for healthier diets: UN food expert
A UN food expert has charged the food industry with playing a key role in global obesity, saying that unhealthy food products, harmful marketing, and misguided agricultural subsidies have led...
‘Inhalable’ caffeine shot maker agrees to amend marketing after FDA warning
The firm behind ‘breathable’ caffeine shot AeroShot Energy has promised to amend its marketing to make it clear that it should be ingested – and not inhaled – following a...
Unilever, Nestlé, Kellogg et al accused of patent infringement over HDL-boosting fats
Some of the biggest names in US food manufacturing – including Nestle, Kellogg and Unilever - have been accused of infringing patents covering fats that alter the ratio of ‘good’ and...
General Mills files motion to dismiss fruit snacks lawsuit: ‘We never said they were healthful and nutritious’
General Mills has filed a motion to dismiss a class action lawsuit accusing it of presenting products that were “little better than candy” as “healthful and nutritious”.
Start-up ‘surprised and pleased’ by reaction to novel natural sweetener from oats
Industry reaction to a novel natural sweetener from oats has been extremely encouraging, says a start-up firm dedicated to bringing it to market.
News in brief
Just Label It GMO labeling campaign attracts record number of comments
A petition calling for food manufacturers to state on labels whether their products contain genetically engineered ingredients has attracted more than 850,000 comments, claim organizers of the Just Label It campaign.
‘Natural’: The most meaningless word on your food label?
Consumers, the marketers all tell us, want foods that are ‘wholesome’, ‘authentic’, and above all ‘natural’, although few of them can articulate what this means.
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