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Food labeling and marketing

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

Special edition: Natural & Clean Label Trends

RD: ‘Natural’ claim tarnished, but still meaningful

Despite the legal hot water in which many manufacturers and retailers have found themselves in recent months over “natural” and its growing list of synonyms, the term likely won’t disappear...

Move could create a wholly unnecessary bureaucratic nightmare, claims Bayer Healthcare

Dietary fiber proposals in Nutrition Facts overhaul will create bureaucratic nightmare, warn industry commentators

FDA proposals that would require the pre-approval of certain fiber ingredients before the agency will count them as ‘dietary fibers’ on the Nutrition Facts panel are illogical and unfair, claim...

100% juice from concentrate may have to declare its sugar as 'added'

GMA: Nutrition Facts ‘added sugar’ proposal could have bizarre consequences for fruit juice labels

One bizarre consequence of FDA proposals to include ‘added sugars’ on the Nutrition Facts panel would be that not-from-concentrate 100% fruit juice could boast 0g ‘added sugar’ on the new-look...

Natural vs organic: What’s the difference, and do shoppers care?

How clean is your label, and who decides - plaintiff's attorneys or Whole Foods Market? Are ‘all-natural’ claims still resonating with consumers or are other on-pack cues more important? And...

Pure Via labels will be amended, but 'natural' claim will stay

What is natural, and who decides? Pure Via latest stevia brand to settle class action suit over ‘natural’ claims in $1.65m deal

10 months after Cargill agreed to settle a class action lawsuit alleging it was misleading shoppers by marketing consumer products under the Truvia brand as ‘natural’, the firms behind rival...

Special edition: Natural & Clean Label Trends

Slowdown in natural claims ‘inevitable’, say market researchers

Natural claims on food and beverage products appear to be leveling off, according to recent product launch data from market research firms Datamonitor and Mintel. 

FDA issued letter of no objection to GRAS notification for Quorn in 2002

Claims that Quorn mycoprotein is unsafe 'lack scientific credibility', says meat substitute maker

UPDATED - Quorn Foods has launched a vigorous defense of its fungus-derived meat substitutes in the wake of a fresh attack from the Center for Science in the Public Interest (CSPI), which says the...

FDA approves use of higher levels of tomato lycopene to color processed meats, offering alternative to carmine, Red #40

The FDA has approved a petition from LycoRed seeking the green light to use higher levels of tomato lycopene to restore color to processed meats, giving manufacturers of sausages, deli...

Product was tested by a reputable third party lab, says Whole Foods

Whole Foods hit with more lawsuits accusing it of dramatically understating sugar content in its yogurt

Whole Foods has been hit with new class action lawsuits in Pennsylvania and New Jersey accusing it of significantly understating the sugar content in its 365 Everyday Value plain Greek...

400 representative products tested for 4-mei levels

FDA to conduct more tests, but has “no reason to believe” that 4-mei from caramel colors poses health risks at current intake levels

UPDATED Aug 22: The FDA has conducted new tests to determine exposure to 4-mei (4-Methylimidazole) via consumption of products containing caramel colors III and IV, and plans more to assess...

Sugary drinks are less appealing with images of sugar cube content

Consumers have more negative views towards sugar-sweetened drinks, and show less preference for them, when they come with concrete images of the amount of sugar they contain, suggest researchers.

Settlement offers injunctive, but not monetary, relief (Coke required to amend labels but consumers won't get any money)

Coca-Cola agrees to settle 'copycat' Vitaminwater deceptive advertising lawsuits, but CSPI still on the warpath

Coca-Cola has agreed to settle a series of 'copycat' lawsuits accusing it of deceptively marketing Vitaminwater. But the lawsuit that inspired them all - filed by the Center for Science...

Interview with John Eldridge, 30-year CPG industry vet and Guiding Stars strategy consultant

Don’t underestimate Millennials’ influence on the consumer landscape

As the largest generation since the Baby Boomers, Millennials are no doubt leaving their mark on the way we as a society shop for and consume food. 

Retailers are going to reduce the space given to legacy brands

Boulder Brands: Large-cap 'legacy' food & beverage brands face 'Armageddon'

Leading CPG companies are like huge ships that cannot change course quickly enough to address evolving consumer trends, claims the boss of Boulder Brands (which owns the Udi’s Gluten-Free, Earth...

New trade organization forms with mission to define what 'natural' means

A new trade organization has formed with the mission to define what 'natural' means.  The nascent Organic and Natural Health Alliance (ONHA) plans to go about defining that attribute in...

Vermont AG: 'Natural' labels do not belong on foods made with GMOs

First Amendment challenge to Vermont GMO labeling law does not stand up, claims state AG

Vermont’s new GMO labeling law (Act 120) does not violate the First Amendment because the disclosures it mandates are “purely factual” and the law “does not require manufacturers to state...

New labels would highlights calories, include 'added sugars'

Special edition - Nutrition Facts revamp: Radical overhaul or a missed opportunity?

UPDATED: Significant changes to the Nutrition Facts panel on foods & beverages have been proposed in the US and Canada, with the plan to include ‘added sugars’ tweak rules on...

iTi: 15% of coconut waters mislabeled; let’s level the playing field

Bulk coconut importer iTi Tropicals claims that about 15% of the coconut water sold in the US is tainted with unlabeled added sugar, and the firm is calling on retailers and...

Almond water is made for taste and refreshment, like lemonade or iced tea

What does almond water do for you? ‘Pretty much nothing’, says Victoria’s Kitchen CEO. ‘It’s not a functional drink’

Almond water has been a runaway success story for LA-based start-up Victoria’s Kitchen. But not because it's the next big thing in functional beverages. It isn't, says CEO David Meniane, who...

So you thought the FDA probe would kill off evaporated cane juice lawsuits? Think again

A few weeks ago, it looked like the FDA's decision to look again at evaporated cane juice (ECJ) labeling might halt the tidal wave of lawsuits over the controversial term....

This does not prove that stevia isn't ready for prime time, say experts

There are lessons to be learned from Coca-Cola's Vitaminwater u-turn, but they are not necessarily about stevia

There are lessons to be learned from Coca-Cola’s abortive attempt to introduce a new ‘natural’ sweetening system to selected Vitaminwater products, say formulation experts. But they are not necessarily about...

Red Bull: 'All future claims will be medically and/or scientifically supported'

Red Bull offers $13m to settle false advertising lawsuit; 'No way judge will approve this', says attorney

Red Bull has agreed to pay $13m to resolve a class action lawsuit accusing it of falsely advertising its energy drinks as providing functional benefits above and beyond what might be...

OCA urges organic dairy industry to sever ties with IDFA

The Organic Consumer’s Association (OCA), is calling on the organic dairy industry to cut ties with the IDFA (International Dairy Foods Association) because it is one of several trade associations...

Sugar is sugar, say bakers, our bodies don't distinguish between 'naturally occurring' and 'added' varieties

Should ‘added sugars' be listed on the Nutrition Facts panel?

A row is brewing over the merits of including ‘added sugars’ on the Nutrition Facts panel, with critics arguing that our bodies don’t distinguish between ‘naturally occurring’ and ‘added’ sugar...

Nutrition Facts overhaul is a missed opportunity for long chain omega-3s EPA and DHA, says GOED

The FDA’s overhaul of the Nutrition Facts panel misses a public health opportunity by prohibiting firms from evening highlighting long chain omega-3 fatty acids EPA and DHA on the panel...

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