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Latest news on food labels, marketing, advertising, health claims, social media

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

The RD's perspective

Until phosphorus gets on the USDA’s radar, labeling policy won’t change: NKF

The FDA’s proposed label changes would draw attention to a lot of issues worrying public health officials—from calories and added sugar to serving sizes and vitamin D. But one nutrient...

News in brief

Canada’s proposed Nutrition Label changes emphasize calories, sugar

Health Canada is proposing changes to nutrition labels that would make them easier for consumers to read. 

Register for the Foodnavigator-USA beverages entrepreneurs forum on July 23

Can natural sweeteners pull diet soda out of its funk?

Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just bored of Diet Coke and Diet Pepsi? And will naturally-sweetened products such as...

Volumes in US gum market have slumped 20% in past five years

Americans have fallen out of love with gum, leaving mints to pick up the slack, says Rabobank

It’s well known that the American love affair with soda has hit a pretty significant rough patch, but a new report from Rabobank suggests the nation has also been steadily...

Professor: What exactly is this mythical ‘pristine’ alternative to GMOs that presents no risks?

When consumers think about GMOs, they tend to contrast them with “some hypothetical alternative food that is pristine”, when in most cases, going ‘non-GMO’ just means returning to a food...

Focused mitigation strategies under FSMA costlier, but not safer, AHPA asserts

As part of its ongoing effort to influence the implementation of the Food Safety Modernization Act, the American Herbal Products Association has submitted 30 pages of comments on the way...

Judge tosses HPP-treated juice lawsuit vs Hain Celestial; says plaintiff derailed his own case

A judge has dismissed a lawsuit against Hain Celestial over the marketing of its BluePrint high-pressure-processed (HPP) juices on the grounds that the plaintiff derailed his own case by submitting...

So Delicious Dairy Free brand grew at a 30% CAGR over past five years

SO Delicious: Dairy-free is one of the biggest growth opportunities in the food market right now

While gluten-free gets all the glory, dairy-free products such as almond and coconut milk are growing at an equally explosive rate, says So Delicious Dairy Free, which has notched up...

SnackNation office delivery launched solely on market demand, says H.U.M.A.N. CEO

H.U.M.A.N., the company behind better-for-you vending machines and healthy micro markets, has taken its business-to-business healthy snack distribution model into corporate offices with the launch of SnackNation. ...

Global ID: 'Demand for Non-GMO-Project verification doubled after Whole Foods put its GMO cards on the table...'

The growth of the Non-GMO Project verification scheme has been nothing short of explosive over the past 18 months. But does the firm serving as its technical administrator have the...

US specialty food prize tops $88.3bn in 2013: 'Millennials are talking about specialty stores in the same way that they talk about restaurants'

At $88.3bn in 2013, the size of the US specialty food prize is already mouthwatering, and if current trends continue (sales grew 9.6% in 2012 and 8% in 2013), it...

ASPEN IDEAS FESTIVAL 2014, COLORADO

‘Who are you, Mother Teresa?’ We are American. We eat chips and drink soda!’: PepsiCo boss Indra Nooyi on investor ‘who took me to the cleaners’

PepsiCo CEO Indra Nooyi says she didn’t want a short-term ‘cut, slash and burn’ policy that would have seen the company make enormous earnings from 2006 despite the upset her...

Insights from IFT 2014

The sky’s the limit for malleable energy category: Mintel

The concept of “energy” is a multifaceted one, to be sure: it can come in bursts or slowly; via beverages, shots, biscuits or bars; with appeal that spans sports nutrition,...

Dispatches from IFT 2014

RD: There’s a health continuum for every food; what pillars do you want to stand on?

What is the future of ‘naturality’ on product labels? Are sin taxes and warning just policy tools disguised as a consumer advocacy? And should health and wellness be part of...

Study: ‘Organic’, ‘whole grain’ give unhealthy foods a health halo

Health-related buzzwords such as “heart healthy”, “organic” and “all natural” can lead consumers to rate unhealthy foods as healthy, according to a study of college students at the University of...

What makes us fear food?

More and more consumers rely on the internet for their news, and stories can go viral within minutes, so it’s unsurprising that certain food ingredients have become the subject of...

Special edition: Oils & fats

Bakers on trans fat crackdown: 'There are uses of PHOs that FDA wasn't aware of'

On the face of it, the FDA’s proposal to revoke the GRAS status of partially hydrogenated oils (PHOs) - the source of most of the ‘artificial’ trans fats in the US food...

Special edition: Oils & Fats

Chewing the fat with Columbus Vegetable Oils: ‘We had a lot of phone calls after FDA dropped the PHO bomb…’

While the food industry has been reducing partially hydrogenated oils (PHOs) for years, Illinois-based Columbus Vegetable Oils still had a few panicky phone calls when the FDA “dropped the PHO...

Special edition: Oils & fats

Time for a rethink on saturated fat?

If the cover of TIME magazine earlier this month (headline: Eat Butter) is anything to go by, it would seem that the conversation about fat, and saturated fat in particular,...

What can we learn from General Mills' move to ditch aspartame in Yoplait Light?

If artificial sweeteners have an image problem, then General Mills’ move to replace one artificial sweetener (aspartame) with another (sucralose) in its Yoplait Light yogurts might seem like an odd...

Bloomberg’s big soda cap is dead

New York’s highest court has refused to reinstate New York City’s controversial limit on the sale of large sugary beverages, effectively killing the city’s final appeal. 

Insights from IFT 2014

Is your product ready for nutrition label changes?

Food and beverage manufacturers are holding their collective breath in anticipation of the proposed changes to the Nutrition Facts panel put forth by the Food and Drug Administration and likely...

Consumers seek out ‘natural’, ‘locally grown’ on product labels: survey

When shopping for food, two-thirds of US consumers look for “locally grown” on labels, while 59% check to see if the products they’re buying are natural, according to a survey...

IFT 2014: Chefs! Is it time to proudly serve GMOs on your table?

You'd think that pro-science,'molecular gastronomists' such as Chef Homaru Cantu would be all in favor of genetically engineered foods, especially if they can add nutrition, or reduce the environmental impact...

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