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Latest news on food labels, marketing, advertising, health claims, social media

Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

'OUR LABELS COMPLY WITH ALL LAWS & GOVERNMENT REGULATIONS': CAMPBELL'S

‘An elaborate con!’ CSPI threatens to sue Campbell's over V8 juice marketing

The Center for Science in the Public Interest (CSPI) today threatened to sue Campbell's Soup Company alleging that it makes misleading statements about the juice content, nutritional value and healthfulness...

What can the US learn from Europe? Clean label and subtle nutrition, says Mintel

US bakery, snack and cereal manufacturers should look to Europe for lessons on clean label and better-for-you products that don’t scream health, says Mintel’s innovation head.

'All-natural’ frustration for Whole Foods: Judge refuses to toss suit over SAPP in baked goods

Three months after a federal judge in California gave the preliminary thumbs up to a $3.4m settlement of a class action lawsuit accusing Trader Joe’s  of falsely advertising products as ‘all natural’,...

Underlying forces will continue to drive functional food growth, analyst says

The hot market for functional foods shows no signs of cooling off, according to longtime industry consultant Jeff Hilton.  In his view a number of factors will combine to drive...

Who owns How (and does it Matter)? Chobani on trademark lawsuit: ‘This is all a bit silly’

Becoming a target of opportunistic lawsuits is the price you pay for being successful, says Chobani’s marketing boss, who says he is “baffled” by a complaint filed by Dov Seidman...

How Matters: Chobani ‘disappointed’ by ‘baseless’ trademark infringement lawsuit from Dov Seidman

A lawsuit filed by bestselling author and corporate ethics consultant Dov Seidman accusing Chobani of infringing his trademarks with its 'How Matters' campaign is "baseless and without merit", says the Greek...

The power of the 0.9%

Although fewer than one in 100 (0.9%) of US consumers is afflicted with a peanut or treenut allergy, the purchasing power of that group extends far beyond those with allergies,...

News in brief

Non-GMO, beets, lentils, bee-free ‘honey’ & drinkable grains: What are the top 10 natural and organic food trends inspiring the mainstream?

From drinkable grains to Non-GMO verified, Sterling-Rice Group has identified 10 natural and organic food trends that are starting to influence the mainstream grocery market. Are you up to speed?

PLT to debut whole food vitamin D mushroom powder at IFT

PLT Health Solutions will debut a new vegetarian source of vitamin D with a whole food mushroom powder at the Institute of Food Technologists trade show later in June in...

News in brief

OTA: organic certification enough for non-GMO claims

The Organic Trade Association says that third-party certification under the USDA National Organic Program is sufficient for non-GMO label claims, calling organic production is the optimal solution to US agriculture,...

Evaporated cane juice blues for Blue Diamond as judge surprises legal experts by allowing lawsuit to proceed

Several food manufacturers have been let off the legal hook recently as lawsuits filed against them for using ‘evaporated cane juice’ (ECJ) on labels have been dismissed or stayed following...

News in brief

Californian GMO labeling bill SB 1381 just short of votes needed to pass in Senate

A bill that would have required firms to label genetically engineered foods in California has failed to secure sufficient votes in the state senate to pass into law.

'We need more time': SFA calls for 4-6 years on Nutrition Facts panel overhaul

The two-year proposed window for manufacturers to change nutrition labeling is not enough, snack makers need four to six years, says the CEO of the Snack Food Association (SFA).

USP: Food fraud should get its own class

The US Pharmacopeial Convention (USP) submitted a public comment letter to the FDA urging it to revisit its strategy for addressing economically motivated adulteration (EMA) of food ingredients, noting that...

Proposed nutrition labels more effective than current labels: survey

In line with the goals set forth by FDA’s proposed Nutrition Facts updates, consumers find proposed labels easier to read in less time and perceive food and beverage products with...

Chicken + beef = Cluck ‘n Moo: Cluck Inc founder bets on hybrid burger with half the fat

There’s a reason why beef burgers are so popular, says Cluck ‘n Moo founder Steve Gold. They taste great and they are really succulent. But what if you could have...

Guest article: Steven Hoffman, managing director, Compass Natural

GUEST ARTICLE: GMOs are not the answer, just because organic isn’t perfect

Pointing out problems and flaws in organic farming and certification is constructive in that they need to be addressed. But using the imperfections of the organic production system to defend why...

Senators to FDA: Stop using draft guidance to make substantive policy changes

Four US Senators have written to Food & Drug Administration (FDA) commissioner Margaret Hamburg to express their concern about the agency’s use of draft guidance documents to make “substantive policy...

Special edition: Organic & Non-GMO

Organic Trade Association: US retail sales of organics grew 11.5% to $35.1bn in 2013

US retail sales of organic products grew 11.5% to $35.1bn in 2013, the strongest growth the industry has seen in five years, according to new data from the Organic Trade Association (OTA),...

Special edition: Organics & Non-GMO

BI Nutraceuticals boss: If you believe GMOs are safe and provide value, get out there and champion the cause

If biotech’s big guns want to seize the initiative in the GMO debate, they should ditch their defensive strategy (telling consumers why they don’t need GMO labels) and go on...

ENI CEO: ‘Most prominent companies are starting to work on incorporating non-GMO materials’

The majority of the leading US supplement companies are working on using non-GMO ingredients in their formulations, said Cal Bewicke, CEO of Ethical Naturals Inc (ENI), as the company launches...

Special edition: Organic & Non-GMO

Vermont GMO labeling bill presents packaged food companies with ‘a serious quandary’, says Rabobank analyst

As anti-GMO activists celebrated their first major victory in Vermont this week with the passage of GMO labeling bill H112 , the GMA said it would mount a legal challenge within...

Flawed FDA guidance on evaporated cane juice has caused chaos for the food industry, say Chobani, Amy's Kitchen et al

The FDA’s “flawed” 2009 draft guidance  on ‘evaporated cane juice’ has put food manufacturers and retailers between a rock and a hard place when deciding what to put on their labels, says...

Kashi agrees $5m ‘all-natural’ lawsuit settlement; Bear Naked to pay $325,000 to settle related suit

Kellogg subsidiary Kashi has joined a growing list of big food companies that have agreed to stop using the term ‘all-natural’ to describe certain products in response to a tidal...

Special edition: Organic & Non-GMO

Consumer Reports: 84% of US consumers buy food with organic seal, but some are confused about its meaning

84% of US consumers buy organic food sometimes, and 45% of them buy it at least once a month, according to a new national survey of 1,016 adults. However, there...

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