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2016 Super Bowl marketing campaigns heavily feature online components

As football teams across America vie for a coveted spot in the upcoming Super Bowl 50, so too are food and beverage makers for a spot on viewers’ big game...

Rhythm Superfoods closes $3m financing round led by Gen Mills' 301 INC arm and CircleUp; plans new beet chip launch

Snackfood firm Rhythm Superfoods has closed a $3m Series C financing round filled through the CircleUp platform, with 301 INC - General Mills' new business development and venturing unit - as...

General Mills: Chobani’s 'wilfully deceptive' ads assert that safe & legal ingredients in rival products are toxic and unsafe

The legal firestorm prompted by Chobani’s provocative new ad campaign for its Simply 100 Greek yogurt range has intensified this week as General Mills has filed a lawsuit accusing Chobani...

Sales of meal kit subscriptions surge and show no sign of slowing, research shows

Consumers are embracing the convenience and adventure promised by fresh meal kits delivered to their doors with such fervor that sales growth outpaced all other aspects of food service –...

New Year’s resolutions to eat at home could boost grocery sales, but industry faces challenges

Supermarkets and grocery stores likely will see a bump in the first quarter as many Americans resolve to eat at home more often following the holidays, which typically are marked...

More consumers distrust how food is made, but are willing to work with manufacturers

The percentage of vocal consumers who passionately care about, are dissatisfied with and distrustful of how food is made, packaged and sold is growing from a small niche group into...

What are the key beverage trends - and companies - to watch in 2016?

What distinguishes the winners from the losers in the ultra-competitive beverages market?

Chobani Simply 100 ad campaign sparks legal spat with Dannon

Chobani’s provocative new ad campaign for Simply 100 – which directly attacks the ingredient choices of two rival brands – has landed it in legal hot water, with Dannon’s lawyers...

Atkins redefines weight-loss “success” in campaign that shifts brand more towards wellness

Just in time for New Year’s resolutions to exercise more and eat healthier, low-carb food manufacturer Atkins Nutritionals, Inc., is redefining weight-loss success in a new ad campaign that features...

Is fresh chicken with added solution “natural”? TLC says no

USDA should prohibit the use of “natural” on fresh chicken with added saltwater or seaweed extract given recent research that reveals most consumers do not expect added solutions in chicken...

Campbell Soup declares support for mandatory GMO labeling, but has it struck a ‘Devil’s bargain’?

Campbell Soup has broken ranks with the Grocery Manufacturers Association (GMA) on the GMO labeling front and declared its support for the enactment of “federal legislation to establish a single...

2015 Dietary Guidelines create marketing opportunity for manufacturers, trade groups

The 2015 Dietary Guidelines released Jan. 7 create a marketing opportunity for savvy manufacturers and industry stakeholders to promote their products through educational materials that help consumers better understand how...

Chobani unveils media campaign to support Simply 100 Greek yogurt: ‘It’s a choice between natural and artificial’

Chobani has launched a multi-media campaign homing in on the ‘all-natural’ credentials of its Simply 100 Greek yogurt range and drawing shoppers’ attention to ‘artificial’ ingredients in rival products.

Coffee pod sales growth slows, but emerging trends could expand category’s reach, Packaged Facts

Sales of single-serve coffee pods in the US continue to grow, but the pace will slow in coming years as the maturing category enters a tumultuous period fraught with increased...

Cartoon characters could help children embrace fruits & veggies, study finds

The same marketing tactics used to sell sugary cereal and junk food to children could just as effectively sway youngsters to want more fruit and vegetables, a recent study suggests.

Probiotic victory: Judge refuses to certify class in false advertising lawsuit vs Yakult USA

A California judge has refused to certify a class of consumers in a lawsuit accusing Yakult USA of misleading shoppers about the digestive health benefits of its fermented drinks.

GIVN bottled water sees growth potential for everyday social-good products

Offers to buy-one, get-one free are an effective marketing strategy, but the maker of GIVN bottled water believes an even more effective take on this technique is an offer to...

Limited access to supermarkets not the only cause of obesity in food deserts, research finds

New research challenges the commonly held belief that simply adding supermarkets, with more healthy options, to food deserts could reduce obesity rates in low-income neighborhoods with limited access to food...

Is food marketed as healthy inadvertently fuelling obesity?

People tend to overeat food marketed as healthy because they assume it is less filling but food companies can counter this by portraying food as 'nourishing' or 'wholesome' instead, researchers...

News in brief

FDA extends comment period on 'natural' labeling to May 10

The FDA has extended the comment period for the use of the term ‘natural’ on food labels until May 10 to give stakeholders more time to respond.

Annie Chun’s takes seaweed to mainstream snackers with launch of crunchy Seaweed Crisps

Roasted sheets of flavorful nori increasingly are competing with crunchy kale chips and other healthier-for-you snacks, but the stick-to-the-top-of-the-mouth texture of dehydrated seaweed isn’t for everyone. 

Seeds, avocados and clean-eating will gain traction in 2016, RDNs predict

Nutrient-dense and protein-packed seeds will steal the show in 2016, predict 450 registered dietitian nutritionists surveyed by Pollock Communications and Today’s Dietitian.

FOOD VISION USA VOX POP: Food & beverage entrepreneurs to watch (PART 2)

As part of our Food Vision USA program, FoodNavigator-USA quizzed food & beverage entrepreneurs on the trends they are tracking, plus what keeps them awake at night, from fundraising to...

FOOD VISION USA VOX POP: Food & beverage entrepreneurs to watch (PART 1)

As part of our Food Vision USA program, FoodNavigator-USA quizzed food & beverage entrepreneurs on the trends they wll be tracking in 2016, plus what keeps them awake at night,...

Grass Fed Coffee hopes to bring butter coffee back in easy, RTD format

Butter is back, and soon too could be butter coffee if the manufacturers of Grass Fed Coffee, a ready-to-drink version of bullet coffee, meet their Kickstarter goal to raise $15,000...

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