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Food labeling and marketing

Manufacturers use numerous tools for positioning their products on the market, including on-pack symbols and claims, innovative advertising campaigns, and social media. The focus of food marketers may be firmly on the bottom line - but they are under increasing pressure to keep an eye on ethics too.

SnackSafely.com closing the allergen contamination knowledge gap

The founders of an online food allergen guide are hoping to fill a void left by the current federal food allergen labeling system in an effort to make packaged foods...

Chobani (finally) prevails in evaporated cane juice lawsuit, but other firms still being targeted

A high-profile class action lawsuit accusing Chobani of deceiving consumers with the term ‘evaporated cane juice’ on labels has finally been dismissed with prejudice (ie. the plaintiff can’t re-file and...

FDA’s proposed nutrition label changes emphasize calories, serving sizes

The Food and Drug Administration is proposing several changes to the nutrition labels on packaged foods and beverages. If approved, the new labels would place a bigger emphasis on total...

PopChips agrees $2.4m ‘all-natural’ lawsuit settlement; settlements also likely in Kashi and Bear Naked cases

Snack maker PopChips looks set to become the latest firm to stop using the term ‘all-natural’ to describe its products after agreeing to settle a lawsuit alleging it misled consumers...

Copper Moon launches first probiotic in a K-Cup with Ganeden BC30

Ganeden Biotech - the Ohio-based company behind ultra-resilient probiotic BC30 (Bacillus coagulans GBI-30, 6086) - has scored another industry first after teaming up with coffee firm Copper Moon to launch...

FDA agrees to new deadlines on FSMA final rules

The Food and Drug Administration has agreed to new deadlines for final rules detailing the implementaiton of the Food Safety Modernization Act (FSMA). The agreement comes as part of a...

News in brief

CA senator introduces GE labeling bill SB 1381: ‘A simpler, cleaner version of Prop 37’

California state senator Noreen Evans (D – Santa Rosa) has introduced a new GMO labeling bill claimed to be a “simpler, cleaner version of Prop 37’.

Have ‘all-natural’ lawsuits peaked? And what defense strategies are working?

While the number of lawsuits filed against food and beverage manufacturers over ‘all-natural’ claims appeared to peak in 2012 and drop off again in 2013, it’s too early for the...

Is the food industry falling out of love with ‘natural’ claims? Not according to the data, says Mintel

When PepsiCo replaced the word ‘Simply Natural’ with ‘Simply’ on some Frito-Lay lines recently, some commentators wondered if this signaled the beginning of the end of the industry’s love affair...

Plant egg entrepreneur raises $23m in latest funding round, led by Asia’s richest man, Li Ka-shing

While most start-ups struggle to raise the funds to turn their dreams into reality, Hampton Creek Foods CEO Josh Tetrick has convinced some of the world’s wealthiest people that his...

News in brief

'Obesity, diabetes, tooth decay': California mulls soda health warning

California is considering a controversial law change that would mean soda cans carry labels warning that added sugar contributes to obesity, diabetes and tooth decay.

PepsiCo: New non-cola beverages with stevia and sugar launching in US this year; colas in other markets

New non-cola products sweetened with stevia and sugar will hit the US market this year, while cola products combining stevia and sugar will be tested in other markets, says PepsiCo.

Canada first to approve flax cholesterol claim

The Flax Council of Canada has received approval for a health claim linking ground whole flaxseed to lower cholesterol from Health Canada’s Food Directorate, paving the way for more development...

KonaRed CEO: We’ll do for coffee fruit what POM did for pomegranates and Sambazon did for açai

Could coffee fruit be the next pomegranate? One firm on a mission to turn the one part of the coffee plant most growers aren’t interested in into the next big thing in...

FDA: You can't call HPP-treated juice ‘fresh'... (But can you call it ‘raw’?)

High pressure processing (HPP) has breathed fresh life into the US juice market. But if beverage firms are excited about the technology, so, it appears, are plaintiffs' attorneys, who are...

Kraft pulling artificial preservative from some American slices

Kraft Foods is removing the artificial preservative sorbic acid from some of its individually wrapped Singles slices in the latest of a series of moves by major food producers to...

Global bread launches shift away from functional claims to general health: Innova

Bread product launches have continued to rise globally in recent years, though amid tightening health claim regulations in the EU and North America, growth in the functional bread sector has...

News in brief

Judge gives initial thumbs up to $3.4m settlement over Trader Joe's ‘all-natural’ claims

A federal judge has granted preliminary approval to a $3.4m settlement of a class action lawsuit accusing Trader Joe’s of falsely advertising certain products as ‘all natural’.

Blue Pacific secures non-GMO Project verification for most popular flavors: 'We wanted to be transparent'

Californian natural flavors firm Blue Pacific has joined a growing number of ingredients suppliers  to go through the Non-GMO Project Verified certification process.

Federal GMO labeling rules essential to avoid 'confusion and uncertainty of 50 state patchwork', says Coalition for Safe Affordable Food

First there was the leaked GMA discussion document; now the industry’s biggest players have put their cards on the table via the Coalition for Safe Affordable Food , which is seeking federal legislation...

PepsiCo and Goya Foods targeted in lawsuit over 4-MEI

First the report, now the class action lawsuits: PepsiCo and Goya Foods - who were both cited in a recent report from product testing firm Consumer Reports about allegedly “concerning” 4-MEI levels...

News in brief

ConAgra recalls 5,200 cases of misbranded soup

ConAgra Foods is recalling 5,200 cases of chicken noodle soup products due to misbranding and undeclared allergens.

Cargill rolls out finely textured beef labels

Citing increased consumer and retailer demand for transparency, Cargill rolled out labels on all consumer and bulk ground beef products containing finely textured beef (FTB) starting Jan. 20, 2014. The...

‘Natural’ means whatever food marketers want it to mean, says new organic food campaign

What do genetically engineered soybeans, high fructose corn syrup (HFCS) and chickens raised with the use of antibiotics all have in common? They are all in products that come with...

Sensient broadens natural brown colors platform with 4-MeI free, cocoa and caramel color replacements

Sensient Colors has expanded its vegetable juice-derived natural brown colors platform to give customers more options in the wake of a recent report that has reignited the debate over 4-MeI...

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