Nutrients could precipitate out of solution or cause cloudiness, claim juice firms

Juice Products Association: Nutrition Facts overhaul could spell end to vitamin D and calcium fortified juices

By Elaine Watson

- Last updated on GMT

Higher calcium and vitamin D fortification levels present big technical challenges in juice, claims the Juice Products Association
Higher calcium and vitamin D fortification levels present big technical challenges in juice, claims the Juice Products Association

Related tags Nutrition facts panel Nutrition

FDA proposals to increase the RDI for calcium and vitamin D as part of an overhaul of the Nutrition Facts panel mean that juice makers could face major formulation challenges if they still want to make nutrient content claims about these ingredients, claims the Juice Products Association. 

In comments ​submitted to the FDA about the new-look labels, the association says the proposed increase in the daily values for vitamin D (up from 10 mcg to 20 mcg); and calcium (up from 1,000 mg to 1,300mg) could have far-reaching consequences for 'good source of/excellent source of' type claims on pack.

“The higher daily value would potentially eliminate vitamin D and calcium fortified juices from the food system as the industry does not currently have the technical ability to deliver a product containing these nutrients at the levels needed to qualify for a nutrient content claim​ and meet food additive regulation requirements, without nutrients precipitating out of solution or causing cloudiness in the juice,” ​said the association.

“This would result in a product which is unacceptable to consumers and is an unreliable delivery system for manufacturers.

“The proposed increase in DV would make it more difficult for companies to fortify products with vitamin D, thus making it more difficult for consumers to obtain this nutrient of public health concern from juice and juice products. If juice products are unable to provide vitamin D and calcium, this could potentially place consumers who are unable or unwilling to consume milk or dairy products with vitamin D and calcium at higher risk for inadequacy levels.”

The association also takes issue with the FDA’s proposed definition of ‘added sugars’, which includes fruit juice concentrates, and would mean that not-from-concentrate 100% fruit juice could boast 0g ‘added sugar’ on the new-look Nutrition Facts panel, whereas 100% juice made from concentrate (containing an identical amount of sugar) would have to list its sugar as ‘added’ (click HERE​ for more reaction to this specific issue).

Click HERE ​to read the FDA proposals.  

Click HERE ​to read all the comments. 

  

Related news

Show more

Related products

show more

Replacement Isn't the Future. Variety Is.

Replacement Isn't the Future. Variety Is.

Content provided by ADM | 22-Mar-2024 | White Paper

Successfully navigating the intersection of food and technology can help your business meet evolving consumer demands.

Consumer Attitudes on Ultra-Processed Foods Revealed

Consumer Attitudes on Ultra-Processed Foods Revealed

Content provided by Ayana Bio | 12-Jan-2024 | White Paper

Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...

Future Food-Tech San Francisco, March 21-22, 2024

Future Food-Tech San Francisco, March 21-22, 2024

Content provided by Rethink Events Ltd | 11-Jan-2024 | Event Programme

Future Food-Tech is the go-to meeting place for the food-tech industry to collaborate towards a healthier food system for people and planet.

Palate Predictions: Top Flavor Trends for 2024

Palate Predictions: Top Flavor Trends for 2024

Content provided by T. Hasegawa USA | 08-Jan-2024 | Application Note

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...

Related suppliers

Follow us

Products

View more

Webinars