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Health & Wellness

Health & Wellness

Health and wellness is about healthy food. But it's also about emotional wellbeing, according to market experts at Mintel, who argue that a premium private label mac & cheese might fit in just as neatly with a wellness concept as a functional beverage. Is it good for you? Maybe not in the strictest sense, but is it about ‘wellness’ in a broader sense? You bet. It’s comforting and wholesome, and it makes you feel good.  

ADM gets personal with new microbiome collaboration with Mayo Clinic

Archer Daniels Midland (ADM) has announced a collaboration with the Mayo Clinic on personalized nutrition solutions to healthy body weight through probiotics, prebiotics, and other nutrients.

Clean labels & unique flavor combinations helps Abby’s Better Nut Butter cut through the competition

What began as a hobby for a 15-year-old girl, now is blooming into a bustling family business as Abby’s Better Nut Butter rapidly gains sales and distribution thanks in part...

Appeals court blocks San Francisco law on soda ad warnings

A US appeals court has blocked a San Francisco ordinance that mandates health warnings for soda and sugar-sweetened beverage adverts. 

Google search data reveals 3 beverage trends that promise sustained growth

Consumers are notoriously fickle, but their ongoing demand for beverages that are healthy and natural is paving the way for several sustained sub-trends that not only show immediate growth potential...

Sweet ambition: DouxMatok raises $8.1m to take sugar reduction technology to market

DouxMatok, the Israeli firm behind patented technology that makes sugar taste sweeter, has raised $8.1m in a funding round led by Israel’s largest VC fund, Pitango, with the participation of...

Naturex strikes global distribution deal with Mycotech for vegan mushroom protein: 'We could see they had something new'

Natural ingredients giant Naturex has struck a global distribution deal with MycoTechnology, the fungi-fueled start-up behind Pure Taste fermented shiitake vegetable protein: a high-profile new entrant to the ‘alternative’ protein...

BASF teams up with InsideTracker for personalized nutrition & supplementation recommendations

BASF and Segterra have announced a collaboration for BASF’s health ingredients brand, Newtrition, to provide personalized nutrition and dietary supplementation recommendations and scientific support for Segterra’s InsideTracker.

Find products. Earn money… makeena helps shoppers earn cashback on healthy, eco-friendly brands

The entrepreneurs behind an app enabling shoppers to earn cash back after purchasing natural, organic and healthy lifestyle products, say they can give brands participating on the platform “unprecedented insight...

Special Edition: Personalized Nutrition

Habit rolls out nationwide: The timing was right for us, says CSO

After a successful beta program in the Bay Area, Habit is going nationwide. Josh Anthony, PhD, Habit’s founding Chief Scientific Officer tells us why the timing was right for the...

Oldways marks Whole Grains Month by gathering donations from members to combat food insecurity

To raise awareness of the risks of food insecurity and the ability of whole grains’ to help fill bellies and nutrient gaps, the Oldways Whole Grains Council is coordinating a...

Soup-To-Nuts Podcast: Tweaking ads to show cooking with kids makes brands relatable

Images of mom preparing dinner alone in the kitchen for her busy family have been a staple in food and beverage marketing for decades, but new consumer research from the...

Kind Snacks promotes new line by dumping mountain of sugar in Times Square

Kind has waged war on sugar-laden snacks by dumping almost 50,000 pounds of sugar in New York City’s Times Square to promote the launch of its all-natural Fruit Bites.

TerraVia auction set for September 11

Assuming that there are suitors willing to top Corbion’s $20m stalking horse bid for the algae-fueled company, an auction for some or all of TerraVia's assets will take place on...

Rise in Evolution Fresh’s Defense Up sales show consumers already are thinking about flu season

Even though it is still sweltering outside for most of the US, many consumers are starting to think about the upcoming cold and flu season and are reaching for products...

Soup-to-Nuts podcast: The opportunities & challenges of consumers' return to home kitchens

Despite continued pressure from the on-the-go lifestyles that dominate today’s culture and have fueled the rise of convenience foods, packaged snacks and quick service restaurants, new research shows many consumers...

Study on choline intakes suggests eggs or supplements are only way to get enough

A study published this month using NHANES data reinforces that choline is an underconsumed nutrient, and concludes that it is very difficult to get enough in the diet without eating...

$16.8 million in government grants aim to encourage SNAP spending on more produce

After efforts earlier this year to use a stick to discourage SNAP beneficiaries from buying unhealthy products was met with resistance and doubt, the government is trying another approach –...

Almonds backed for cholesterol management and heart health

Eating almonds could help boost levels of ‘good’ HDL cholesterol while also improving the way it helps remove ‘bad’ cholesterol from the body, say researchers.

HPP hummus pioneer Hope Foods raises $7.4m via factory sale and leaseback

Hope Foods has raised $7.4m by selling the 59,000sq ft industrial building in the Colorado Technology Center in Louisville, Colorado, where it manufactures its organic hummus and dips, to California-based...

Soup-To-Nuts Podcast: Key strategies for innovation & renovation from Kraft Heinz

A commonly held perception of the ongoing renaissance in the food and beverage industry is that only small, nimble startups are innovating to meet consumers’ evolving needs, and that large,...

Ancient grain freekeh offers solutions to modern day consumer problems

With its “chameleon-like” versatility, nutrient-density and strong structural integrity, the ancient grain freekeh is a triple threat to many modern day eating woes that plague time-crunched consumers seeking something healthy...

Serenity Kids shakes up the baby food aisle with a new line of high-fat, meat-based purees

Despite the sustained popularity of the paleo diet that has spawned an entire industry of packaged products from soup to snacks to decadent desserts, parents who want their children to...

Exo rebrands to play up the power of cricket in its snack bars, better connect with active consumers

As an early mover in the edible insect space, Exo initially downplayed the presence of crickets in its snack bars to help drive trial, but as the idea of eating...

Plant-based beverages need to offer more than a “milk alternative” to get ahead, newcomer Oatly says

To make it in the crowded plant-based beverage category, new products need to be more than just a passable alternative to dairy – they also need to be nutritious, delicious...

Country Archer Jerky Co eyes the conventional & convenience channels following second capital raise

With another infusion of investor funds, Country Archer Jerky Co. is set to make the leap from the natural channel where it is thriving into the conventional and convenience channels,...

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