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Healthy & Natural

Healthy & Natural

Healthy & Natural showcases innovations across six categories: food, beverage, supplements, pet products, household products and personal care, and spans everything from the future of food retail, to probiotic mythbusting...

Nutrition experts predict sustainability ‘most important’ trend for 2017

Sustainability wins another vote for the “most important” trend to watch in 2017, followed closely by plant-based protein, according to a small, but well-educated group of nutrition experts, surveyed by...

Sustainability concerns will color consumers’ food selections in 2017

A growing awareness of the environmental impact of food production and a desire to shop sustainably will heavily influence how consumers plan, shop for and prepare meals in the coming...

Soup-To-Nuts Podcast: Defining and meeting consumer demand for clean label

The predictable upcoming onslaught of annual New Year’s resolutions to “eat better” could lead to surge of consumer interest in products with short ingredient decks and “clean labels” that they perceive as healthier....

Soup-To-Nuts Podcast

Soup-To-Nuts Podcast: Expanding cranberries’ appeal beyond the holidays & to a new generation

For most Americans cranberry sauce is a Thanksgiving staple, but it isn’t the dish everyone clamors for -- which the fruit’s industry stakeholders hope to change with aggressive marketing campaigns,...

Mr. Mak's quest to bring an ancient Chinese medicine drink into more American homes

It takes three hours to simmer a traditional Chinese bao, or plant broth. Based in New York City’s Chinatown, Mr. Mak’s wants to be a convenience solution for Asian-American households...

Upcoming vote on organic certification of hydroponics stokes emotions, has far-reaching impact

Mere weeks before the National Organic Standards Board is expected to vote on a recommendation to allow hydroponically grown food to qualify as organic, the Cornucopia Institute filed a formal...

News in brief

Steaz sold to 'privately-held strategic buyer' for undisclosed sum

Organic ready-to-drink (RTD) tea brand Steaz (The Healthy Beverage Company) has been sold to a “privately-held strategic buyer” for an undisclosed sum in a deal CEO Linda Barron said would...

'America is becoming a nation of par-cookers, snackers and meal assemblers'

Hartman Group to supermarkets: Embrace fresh or die (slowly)

As supermarkets continue to lose market share to high- and low-end rivals, they must fully embrace consumer demand for fresh, stock more premium products and behave more like specialty retailers...

Green Sheep Water taps into demand for sustainability as a bottled water with a green conscience

Sustainability and environmentally-friendly claims are becoming increasingly influential among consumers with recent research from The Hartman Group finding almost a third of consumers always buy products based on social well-being...

Packaged cold brew coffee is gaining traction, & still has plenty of room for additional players

Cold brew coffee is creating quiet the buzz in the US with new brands streaming into the market and retail sales growing exponentially in the past five years. 

Functional & sparking bottled water sales are “very hot in the US,” analyst says

Once considered boring by many Americans, water is becoming a go-to beverage of choice thanks to innovative manufacturers that are adding to it carbonation, fruit flavors and functional ingredients that...

Banana water is 'lighter and fresher than coconut water,' says Steuben Foods

Banana water from Elmhurst Naturals – which combines water, banana juice concentrate and natural banana flavor (70 cals per 12oz bottle) – is now available in HEB, Jewel, Sprouts, Albertsons,...

Trendspotting at the Healthy & Natural Show: From cold-pressed babyfood to banana water

Missed the inaugural Healthy & Natural Show at Chicago's Navy Pier? Check out our trendwatching gallery from the show, which provided a platform for a range of innovative brands, from...

Enjoy Life Foods: Dedicated allergy-friendly sets in the natural aisle are the best way to merchandise free-from foods

With one in 13 children diagnosed with a food allergy in the US*, ‘allergy-friendly’ foods are now infiltrating every category in grocery. But right now, it still makes sense for...

Paleo: A fad, a trend, or the start of a new food movement?

Is Paleo a trend or a fad? And are 'plant-based foods' just a sexier term for meat & dairy alternatives, or the start of a new food movement? FoodNavigator-USA caught up...

Do fermented foods contain probiotics? Not necessarily, says Ganeden

Fermented foods such as sauerkraut, kombucha, kimchi and yogurts containing ‘live and active cultures’ are healthy and tasty, but they are not necessarily packed with probiotics, says Ganeden Inc, the...

Clean ingredient lists & functional benefits drive high-end juice category, Bolthouse Farms VP says

Consumer demand for high-protein products and high-end juices seem insatiable, and to help meet this demand Bolthouse Farms is launching several new products that also tap into consumers’ desire for...

Bakery on Main benefits from gluten-free enthusiasm

Well recognized in the celiac community, mainstream enthusiasm for gluten-free fuels Bakery-on-Main's product expansion.

MELT Organic finds white space in the sluggish spreads category

Partially hydrogenated oils are being phased out by many margarine and spreads brands, but many shoppers still see them as ‘highly processed’ and less 'natural' than butter, and sales are...

Chicago-based RXBAR differentiates itself with egg whites

Entering a crowded category, Chicago-based RXBAR is confident that its flavour and ingredient combinations, intentionally different from most bars out there, can win spots on more shelves.

Improve organic product assortment, integration in stores to reach beyond core natural shoppers

Natural and organic are gaining momentum and driving sales across retail channels, but to capitalize fully on their potential stores and manufactures must work together to improve product assortment and...

The baby food category is ripe for reinvention, says OrgaNums

Refrigerated babyfood presents merchandising challenges for retailers, but has the potential to create a new super-premium subsegment in a category in need of fresh thinking, says Ashley Rossi, founder of organic...

Turmeric, matcha & mushroom among specialty teas that are engaging Millennials and driving sales

Sales of tea in the US continue to climb steadily, thanks in part to a big push from interest in specialty tea – especially by millennials, according to the Tea...

Fungi-based protein can give soy and pea a run for their money, says Quorn

Marketers of meat-alternatives like to talk a lot about sustainable protein, and how we’re going to feed the world in 2050. But are these things really primary purchase drivers today?...

DinnerCall app helps grocers tap new revenue streams by offering meal kits & ready-to-eat dinners

A new app that lets consumers order ready-to-cook and ready-to-eat dinners from grocery stores is helping retailers and the brands they carry recapture sales currently lost to fast food, restaurants...

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