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Trends > Natural sweeteners
Natural sweeteners
If Reb-A was once the only game in town, the stevia market is now becoming much more interesting, with novel blends of steviol glycosides gaining momentum and attention moving beyond zero-calorie formulations to more gradual sugar reductions. But stevia is facing some stiff competition from monk fruit (pictured), while the science is also building around monatin and brazzein. Meanwhile, novel natural sweeteners from oats are also gaining momentum.
In this special section of FoodNavigator-USA, we keep you up to date with all the developments in the natural sweeteners market.
Heartland vows to defend natural sweetener claims
Heartland Sweeteners has promised to fight an advertising watchdog ruling recommending the removal of natural claims from its Ideal sweetener.
Merisant exits bankruptcy
Sweetener company Merisant has completed its financial restructuring and emerged from bankruptcy after one year, having slashed its debt and interest expense.
Sweetness enhancer is Reb C, says Redpoint
Redpoint Bio has revealed that is RP44 sweetness enhancer is in fact Reb-C, a component of stevia and a side stream of Reb-A production. It could be used in conjunction...
Fenchem to introduce stevia sweetener in US
Chinese ingredients supplier Fenchem has said it intends to make its stevia-based Reb A sweetener available in the United States.
No evidence for sugar addiction in people, claims professor
There is no evidence that sugar-addictive behaviors suggested by animal studies exist for humans, claims the author of a new scientific review published in Clinical Nutrition.
Olam takes 20 percent stake in PureCircle
Olam has increased its stake in stevia company PureCircle to 20 percent, citing strong growth prospects for the company, and making PureCircle an associated company of Olam.
Merisant expects to exit bankruptcy in January
Tabletop sweetener company Merisant has had its plan of reorganization approved, which should pave the way for it to emerge from bankruptcy in the coming weeks, the company has said.
Lactic acid improves stevia flavor, says Purac
Purac has become the latest company to release a natural flavor masker to help drinks makers deal with the reported bitter or licorice-like aftertaste sometimes experienced with stevia sweeteners.
Stevia could help reduce sugar in cereals, says PureCircle
Stevia could help ready-to-eat cereal manufacturers reduce the sugar content in their products without affecting taste, according to stevia-derived sweetener manufacturer PureCircle.
Sucralose safe from natural trend, says JK
The strong trend toward natural products is unlikely to encroach significantly on the market for artificial sweeteners, according to sucralose manufacturer JK Sucralose.
PureCircle raises $67.18m for stevia investment
Sweetener company PureCircle has raised $67.18m through share placing to invest in the development of its natural sweetener products made from stevia leaves.
GLG and Weider row over Sweet Naturals contract
Stevia supplier GLG Life Tech has filed a statement of defense against allegations from Weider Global Nutrition that it had breached conditions of their joint stevia business by setting up...
Fructose sweeteners may promote Syndrome X
‘Moderate’ consumption of fructose-containing sweeteners may produce ‘modest but significant changes’ that may contribute to the development of metabolic syndrome, says a new rat study.
Senomyx calorie-cutting sucrose enhancer gets FEMA GRAS
Senomyx has received notification from the Flavor and Extract Manufacturers Association (FEMA) that its new sucrose enhancing flavor ingredient is GRAS (generally recognized as safe).
PepsiCo launches stevia drink under natural health product rules
PepsiCo’s Aquafina Plus Vitamins 10 Cal has become the first mainstream stevia-sweetened beverage to be launched on the Canadian market by using natural health product rules, the company said.
New ad campaign to tackle ‘viral urban myths’ about HFCS
The Center for Consumer Freedom (CCF) has launched a new advertising campaign in an effort to dispel consumer misconceptions about high fructose corn syrup (HFCS).
Sugar and stevia industries unite
The sugar industry has engaged with stevia supplier PureCircle at the World Sugar Trade Conference in Singapore this week in order to explore ways in which sugar and stevia can...
Finding the perfect stevia blend – natural or not
The first stevia-sweetened products have begun to emerge, but until the sweetener blend is perfected, they could potentially harm consumers’ interest in stevia, said a senior analyst at Mintel.
Sweetening the perception of HFCS
The Corn Refiners Association has said it is very pleased that Dr Barry Popkin has revoked an earlier theory about high fructose corn syrup’s link to obesity – but how...
Cost still an issue for Reb A, claims Rabobank
Cost issues remain for stevia-derived sweetener Reb A although annual sales are likely to reach $700m over the next five years, according to a new report on the US stevia...
US and Mexico sweetener dispute yields $58m for HFCS damages
Corn Products International’s Mexican affiliate CP Ingredientes has been awarded $58.386m in damages by a NAFTA tribunal after Mexico placed discriminatory taxes on high fructose corn syrup (HFCS).
Consumer case reopened against Snapple’s ‘all-natural’ labels
A US Court of Appeals in Philadelphia has reopened a consumer-fraud case against Dr Pepper Snapple alleging that Snapple’s ‘all-natural’ label claim is misleading as the drink contains an artificial...
BASF partners with Brazilian researchers for higher yield sugarcane
BASF has entered into partnership with a Brazilian research centre to develop genetically modified sugarcane with higher yields and greater tolerance to drought.
Stevia market needs flavor focus, says Blue California chief
Industry-wide focus on flavor issues is crucial to the long term success of stevia-derived sweeteners, says the executive vice president of Reb A supplier Blue California.
Stevia: The holy grail of sweeteners?
The FDA’s non-objection in December that the stevia-derived sweetener Reb A was generally recognized as safe (GRAS) was greeted with much fanfare – but how has it been received...
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