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Trends > Natural sweeteners
Natural sweeteners
If Reb-A was once the only game in town, the stevia market is now becoming much more interesting, with novel blends of steviol glycosides gaining momentum and attention moving beyond zero-calorie formulations to more gradual sugar reductions. But stevia is facing some stiff competition from monk fruit (pictured), while the science is also building around monatin and brazzein. Meanwhile, novel natural sweeteners from oats are also gaining momentum.
In this special section of FoodNavigator-USA, we keep you up to date with all the developments in the natural sweeteners market.
Special edition: Reformulation
How to save cash, boost nutrition and clean up product labels…Tate & Lyle on win-win reformulation
Retail buyers, as every food and beverage manufacturer knows, want it all. Cleaner labels, an improved nutritional profile (lower fat, sugar and salt), great taste and texture - and an...
News in brief
Cargill strikes deal to take Truvia stevia brand to Mexico
Cargill’s stevia brand Truvia has struck an exclusive deal with Grupo Herdez - a leading food producer and distributor - for the distribution and marketing of Truvia in Mexico....
Suppliers gear up as Health Canada gives the green light for stevia in Canada
Stevia suppliers are gearing up for action in Canada after Health Canada gave industry the green light to use steviol glycosides as table top sweeteners and food additives in food...
Tate & Lyle: New stevia sweetener can cut cola sugar levels by 50%
Tate & Lyle tells BeverageDaily.com that its new stevia ingredient, Tasteva, can be used to halve sucrose levels in cola drinks without a bitter aftertaste, and does not use masking...
Tate & Lyle on monk fruit: 'Consumers intuitively understand that sweetness that comes from fruit is natural'
While stevia has attracted more publicity, monk fruit has just as much potential in the natural sweeteners market, argues Tate & Lyle.
GLG Life Tech: We are still ‘very much’ in business
Loss-making stevia supplier GLG Life Tech has reassured investors that it is still “very much” in business in a Q&A document designed to answer questions about its financial affairs....
News in brief
Stevia-expert Sweet Green Fields expands its presence in Mexican and Eastern US markets
Stevia specialist Sweet Green Fields has struck distribution deals with FX Morales y Asociados S.A. de C.V. - a leading distributor of food ingredients to food processors in Mexico; and...
October 2012 in pictures: GMO labeling, FNCE, Pepsi’s protein play… and ‘evaporated cane juice’ (aka sugar)
The ‘Yes’ and ‘No’ campaigns for Californian GMO labeling initiative Prop 37 kicked into overdrive this month ahead of the Nov 6 vote; Pepsi hinted at a big protein-based product...
Sugar and corn refiners accuse each other of hypocrisy as HFCS lawsuit gets ugly
Both sides have accused the other of hypocrisy as the increasingly bitter legal dispute between corn and sugar refiners moved into a new phase this week.
Special edition: Natural sweeteners
Novel oat-based sweetener rides crest of non-GMO wave
The first wave of products containing a new natural sweetener from oats called OatSweet have hit shelves in the US, and the firm behind it is now in talks with...
Special edition: Natural sweeteners
Formulating with natural sweeteners: 'There is significant interaction between steviol glycosides and flavors'
While the latest blends of steviol glycosides do not have the same bitter, licorice and lingering off-notes associated with some earlier stevia extracts on the market, some still contain “noticeable...
Special edition: Natural sweeteners
Beyond stevia: Will brazzein make the natural sweeteners premier league?
The entrepreneur behind Cweet - a natural high-intensity sweetener from a protein called brazzein- says he expects to secure regulatory approval to sell it in the US in one to...
Special edition: Natural sweeteners
Forget diet soda, stevia 3.0 is all about ‘re-inventing the regular’, says PureCircle
Food manufacturers are increasingly seeing stevia as a way to “reinvent the regular” by helping them deliver incremental calorie reductions in everyday foods, rather than simply serving as a replacement...
Special edition: Natural sweeteners
Quality of stevia products ‘assured’, says new analysis
The addition of steviol glycosides to a variety of food does not alter the quality or shelf-life of the products, says a new study.
Evaporated cane juice lawsuit latest: Chobani’s ‘no sugar added’ assurances violate federal law, says complaint
Californian plaintiff Katie Kane has filed her second amended complaint against Greek yogurt giant Chobani accusing it of violating federal law by claiming its yogurts have “no sugar added” despite...
Unilever outlines new open innovation ‘challenges and wants’
Unilever has added new ‘challenges and wants’ to its open innovation platform, this time seeking help with a stable natural red colour for fruit and dairy, and technologies to reduce...
What's the next stevia? Senomyx evaluates novel natural sweeteners
San-Diego-based flavor innovator Senomyx is screening a series of novel plant-based high-potency natural sweetening compounds in a bid to find the next stevia, monk-fruit or monatin.
News in brief
Monk Fruit In The Raw takes on Nectresse in tabletop sweetener battle
Cumberland Packing Corp is going head to head with McNeil Nutritionals’ new Nectresse tabletop sweetener with the launch of zero-calorie natural sweetener Monk Fruit In The Raw.
Stevia set to be a ‘mass volume, mainstream ingredient’, says PureCircle after striking deal with Coca-Cola
PureCircle says it is one step closer to establishing its high-purity stevia as a “mass volume, mainstream ingredient” after signing a joint development and supply agreement with soft drinks giant...
Tate & Lyle: Expect a significant uptick in monk fruit launches in six months
There will be a “significant uptick” in US product launches containing Purefruit in the next six months, while the monk fruit-based sweetener is also moving towards price parity with stevia...
Stevia in transition: Reb A accounted for 40% of PureCircle revenues in 2012 v 90% in 2009
Further evidence that steviol glycoside Reb A is no longer the only game in town when it comes to delivering high intensity natural sweetness has emerged in PureCircle’s full-year results,...
Tate & Lyle says new stevia sweetener ‘won’t turn off bitter-sensitive consumers’
Tate & Lyle has developed a new stevia sweetener, which it claims does not have the bitter flavour associated with many stevia sweeteners on the market.
Sugar and corn giants trade insults as high fructose corn syrup row heats up
Leading corn refiners have accused sugar producers of conducting a “systematic campaign” to vilify high fructose corn syrup (HFCS) in a counter claim filed in California yesterday as part of...
Cargill builds science for new high-intensity Monatin sweetener
Extracts from the South African plant Sclerochiton ilicifolius are amongst the ‘most potently sweet naturally occurring substances known’, report scientists from ingredients giant Cargill.
Jamba Juice all-natural lawsuit moves into new phase
A California judge has granted in part a motion to dismiss a class action lawsuit filed against Jamba Juice over ‘all-natural’ claims, but has given the plaintiff the right to...
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