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Latest news on natural sweeteners, stevia, monk fruit, Reb-A, Reb-D, Reb M and Reb X

Natural sweeteners

If Reb-A was once the only game in town, the stevia market is now becoming much more interesting, with novel blends of steviol glycosides gaining momentum and attention moving beyond zero-calorie formulations to more gradual sugar reductions.  But stevia is facing some stiff competition from monk fruit (pictured), while the science is also building around monatin and brazzein. Meanwhile, novel natural sweeteners from oats are also gaining momentum.

In this special section of FoodNavigator-USA, we keep you up to date with all the developments in the natural sweeteners market.

Flawed FDA guidance on evaporated cane juice has caused chaos for the food industry, say Chobani, Amy's Kitchen et al

The FDA’s “flawed” 2009 draft guidance  on ‘evaporated cane juice’ has put food manufacturers and retailers between a rock and a hard place when deciding what to put on their labels, says...

FDA honey guidance: a response to labeling litigation?

Honey mixed with other sweeteners must be labeled as a blend, rather than just “honey”, according to a draft guidance issued by the US Food and Drug Administration last week....

Water, only better? AquaBall explodes into healthy hydration market for kids

Water is boring, soda is off limits, juices are nutrient-packed but sugary, and milk isn’t cool, so what do you put in your kids lunchbox?  

Insights from IFT Wellness 2014

Why should we care about what @Susan thinks of stevia?

Despite a trend toward reduced sugar consumption in the US, many Americans are still getting far too much added sugar in their diets. But how do consumers really feel about...

Energy drinks on fire, but diet soda still in a funk, says Wells Fargo as Coke and Pepsi battle to 'reinvent' cola

Diet soda sales remain in a funk according to the latest Nielsen data, with dollar sales in the four weeks to March 15 plunging 7.3%. Regular soda fared somewhat better...

ONE WEEK TO GO - HAVE YOU REGISTERED YET?

One week to go: FoodNavigator’s Sugar Debate separates the fact from the fiction

Sugar has been linked to everything from heart disease to obesity and cancers in recent months. But is it as bad as all that? Our free-to-attend debate aims to tackle...

News in brief

Stevia expert PureCircle posts much-reduced net loss ($1.9m) in H1, 2014; Sales surge 32% to $34.9m

Leading stevia supplier PureCircle posted a (much reduced) net loss of $1.9m in the six months to Dec 31, 2013, while sales surged 32% to $34.9m over the same period....

Expo West highlights: ‘Unless you've literally pulled it out of the ground yourself and stuck it in a box, don't call it all-natural’

If it’s in the natural channel today, it could be in food, drug and mass merchandise stores tomorrow, so food and beverage trend-spotters were out in force at the Natural...

Senomyx rapped over knuckles by FDA over wording of GRAS press release on sweet taste modifier

Flavor expert Senomyx - which is collaborating with PepsiCo over sweet taste modifier Sweetmyx (S617) - has been rapped over the knuckles by the FDA for implying that the agency...

The FoodNavigator Forum

How does sugar affect health? Find out at FoodNavigator’s Sugar Debate: Separating Fact from Fiction

Sugar – at least in excess – has been blamed for everything from heart disease to obesity and cancers in recent months. But is it as bad as all that?

Groundbreaking stevia launch opens up completely new territory for formulators with sugar reductions of “50, 60, 75 and in some cases 100%”, says Cargill

The word ‘game-changer’ is used so liberally these days that Cargill has not given in to the temptation to employ it here. But ViaTech - its new range of stevia-based...

Chobani (finally) prevails in evaporated cane juice lawsuit, but other firms still being targeted

A high-profile class action lawsuit accusing Chobani of deceiving consumers with the term ‘evaporated cane juice’ on labels has finally been dismissed with prejudice (ie. the plaintiff can’t re-file and...

Veri Soda aims for sweet spot in US soda market with low-calorie organic carbonated soft drinks

Launching a new brand in the ultra-competitive US carbonated soft drinks market - which is facing well-documented problems right now - is notoriously tough, but the Dutch entrepreneur behind new...

News in brief

Stevia-sweetened Coca-Cola Life to enter new markets this year - but Coke won't say which ones

Coca-Cola Life - a stevia-sweetened cola with 50% less sugar than regular Coke - will be introduced into other markets this year following a successful debut in Argentina and Chile.

GLG Life Tech moves into monk fruit (luo han guo) market as more firms combine it with stevia

Vancouver-based stevia supplier GLG Life Tech is moving into the monk fruit (luo han guo) sweeteners market and expects to have commercial quantities of high-purity extracts available later this year.

PepsiCo: New non-cola beverages with stevia and sugar launching in US this year; colas in other markets

New non-cola products sweetened with stevia and sugar will hit the US market this year, while cola products combining stevia and sugar will be tested in other markets, says PepsiCo.

Soda fizz or fizzle out? Stevia-sweetened Dr Pepper a US ‘litmus test’

Dr Pepper Snapple (DPS) will trial stevia sweetened versions of flag sodas Dr Pepper, 7-UP and Canada Dry in the US this year in a bold move one analyst says...

Brazzein entrepreneur seeks partner to take next-generation natural sweetener to market

Brazzein - a protein from the berry of the West African plant Oubli claimed to be 2,500+ times sweeter than sucrose - could play a key role in the natural...

Judge says GLG Life Tech did not mislead shareholders over ‘doomed’ relationship with Cargill

A judge has dismissed a shareholder lawsuit filed in 2011 against stevia firm GLG Life Tech Corporation for alleged failures to disclose the decline of its relationship with Cargill, then...

FDA to update nutrition labels; RDs, GMA say ‘calories from fat’ should go away

The US Food and Drug Administration has unofficially announced that it will revise the nutrition facts label for the first time in 20 years. Unsurprisingly, the nutritional community and food...

Chobani plugs its natural credentials in Superbowl ad featuring ‘discerning bear’

Chobani’s inaugural Super Bowl ad  is designed to set it apart from rivals by homing in on its ‘natural’ credentials.

10 food and beverage entrepreneurs to watch in 2014: From savory yogurt to seaweed chips

From savory yogurt and seaweed chips to healthy vending and protein-packed frozen yogurt, here's FoodNavigator-USA's pick of 10 entrepreneurs and CEOs to watch in food and beverage in 2014.

Beware cheap imitations! Sweet Green Fields launches ‘fully compliant’ organic stevia extracts: ‘It was a Herculean task’

It was a “Herculean task”, but the years spent developing the technology and protocols to comply with USDA organic regulations and produce commercially viable organic stevia crops have paid off,...

Sugar concerns spark market gains for sweeteners

The market for high intensity sweeteners is growing rapidly, with plant-derived stevia providing the fastest growth, according to a new report from Mintel and Leatherhead Food Research.

Diet soda in a funk? Not ours, says Zevia boss as he adds monk fruit to his zero-cal menu: Zevia could be a $1bn brand

As Coke and Pepsi watch their diet soda sales stagnate, the arrows on the sales growth chart on Zevia CEO Paddy Spence’s wall are going in the opposite direction, with...

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