If Reb-A was once the only game in town, the stevia market is now becoming much more interesting, with novel blends of steviol glycosides gaining momentum and attention moving beyond zero-calorie formulations to more gradual sugar reductions. But stevia is facing some stiff competition from monk fruit (pictured), while the science is also building around monatin and brazzein. Meanwhile, novel natural sweeteners from oats are also gaining momentum.
In this special section of FoodNavigator-USA, we keep you up to date with all the developments in the natural sweeteners market.
Food manufacturers need to better understand consumer tactics for dealing with the economic crisis and employ palatable strategies to answer to a fresh set of values, according to a...
The Nutrition Business Journal has awarded a Scientific Achievement Award to the research organization ChromaDex for its role in developing quality standards for the individual sweet components of stevia.
GLG Life Tech has upgraded its stevia processing line at its plant in China to boost its output of rebiana that is of a higher purity, which associated with a...
PureCircle has appointed Jordi Ferre to its senior management team in the US to spearhead the commercial development of the all-natural, zero calorie stevia-derived sweetener, Rebaudioside A (Reb A).
The tabletop sweetener company Merisant Worldwide has filed for bankruptcy in a move which it says will free up more cash to invest in its new stevia-derived sweetener PureVia.
The beverage company Reed's, Inc. has announced the introduction of stevia-sweetened versions of it Virgil's brand of premium sodas.
GLG Life Tech Corporation may open up stevia plants in other countries following the announcement that it has begun operations at two new processing facilities for the sweetener in China.
GLG Life Tech Corporation said it had underestimated the capacity of its two new stevia processing plants in China as projections have now nearly doubled.
Food and beverage manufacturers are being invited to help set quality standards for the sweetener Reb A through the Food Chemicals Codex Forum.
Reb A supplier PureCircle has joined with Firmenich in an exclusive global collaboration which aims to provide a formula for applications using the stevia-derived sweetener, not just the ingredient.
More stevia sweetened products are lining up for launch but campaigners are calling for the FDA decision that signaled that the sweetener could be used in food and beverages to...
A flurry of activity has followed the FDA no objection letters for the stevia-derived sweetener, Reb A, to be used in food and beverages as two companies announce self-affirmed GRAS.
The FDA has given the long-awaited green light for Reb A, the sweetener made from the stevia leaf, to be used in food and beverages - opening the flood gates...
Cargill has begun a nationwide marketing drive to promote Truvia, its brand of natural, zero calorie stevia sweetener.
As the drive to bring stevia to shop shelves steps up a gear, campaigners urge caution in what they see as a rush to market, saying FDA GRAS must come...
Coca-Cola is expected to launch a drink sweetened with stevia in the US this week, according to reports, but there is still no word from the FDA on GRAS status.
The CEO of US firm Natur Research Ingredients, Loren Miles, is to promote the benefits of its Cweet Natural Intense Sweetener to the European market as it awaits regulatory approval.
PepsiCo said it is poised to launch two drinks sweetened with stevia in the US as soon as it is given the green light by the FDA over its GRAS...
The Sugar Association and McNeil Nutritionals have reached a settlement in the ongoing legal battle over the marketing of the sweetener Splenda.
As the stevia circus rumbles on, the need for certification to ensure quality and clarity has been highlighted by a company which develops analytical tools for ingredients reference standards.
Sales of a stevia supplement across the US could hint at the potential demand for the natural sweetener in food and beverages as GRAS notification is expected within days.
Cargill has entered into an exclusive agreement with ChromaDex to ensure quality and consistency of the natural sweetener stevia, as ingredients companies scrabble for position in an emerging market.
The merger agreement between Bunge and Corn Products International has been thrown into turmoil as CPI’s board has withdrawn its support for the $4.8bn deal.
The American Beverage Association is calling on the new 2010 dietary recommendations which are currently being revised to include a guideline on proper hydration.
The course of true love never did run smooth. The same could be said of stevia’s road to regulatory approval as a food ingredient. One final concerted effort is needed...