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Cargill launches pan-European roll-out of Truvia as EC gives stevia the green light

Cargill has embarked on a pan-European roll-out of its stevia-based sweetener Truvia after the European Commission finally issued the green light for the sale of steviol glycosides in Europe from...

Brenner pharma/food: Stevia market is turning into the ‘wild wild West’

The stevia market is “turning quickly into the wild wild West” as more firms enter the fray in a bid to cash in on growing demand for the all-natural sweetener,...

POLL results: We need a clearer definition of natural... and the FDA should come up with it

We need a formal definition of ‘natural’ to ensure it is used more consistently in food labeling and marketing– and the FDA should provide it - according to the results...

Poll: Do we need a clearer definition of ‘natural’?

In the world of food marketing, perception is everything. Consumers want foods that sound wholesome, friendly, and above all “natural” – although they are rarely able to articulate what this means.

Consumer group calls HFCS corn sugar campaign ‘food identity theft’

Non-profit consumer group Citizens for Health is the latest organization to oppose the Corn Refiners Association’s petition to allow ‘corn sugar’ as an alternative label declaration for high fructose corn...

Industry should develop working definition of ‘natural’ if FDA won’t, expert

A co-ordinated industry-led effort to produce a working definition of the term ‘natural’ on food packaging would help firms navigate one of the most contentious areas of food marketing, according...

Study shows stevia-derived rebiana has greater potency when cold

Stevia plant derived Rebiana is significantly more potent in cold water, finds a US based team who flag up their findings as critical for developers of low-calorie products to get...

‘Corn sugar’ lawsuit attempts to shut down free speech, claims CRA

A lawsuit that claims it is misleading to market high fructose corn syrup (HFCS) as ‘corn sugar’ and ‘natural’ has been allowed to go ahead – but the Corn Refiners...

Pepsi mulls broader rollout for Pepsi NEXT in Q1 2012

PepsiCo is gearing up for a possible roll-out of its new mid-calorie cola Pepsi NEXT in the first quarter of next year.

PepsiCo on Trop50: ‘We’re selling everything we can make’

Stevia-sweetened fruit drink Trop50 has been the runaway success story in PepsiCo’s US beverages business this year with volumes of the mid-calorie beverage up 50% in the third quarter, PepsiCo...

PureCircle sales fall, awaiting EU stevia approval

PureCircle said that a “delay” in regulatory approval for stevia in the EU was a factor contributing to lower-than-expected sales for the year.

PureCircle introduces new stevia sweetener for deeper calorie reductions

Stevia supplier PureCircle has introduced a new stevia-derived sweetener, which it claims has fewer of the taste problems previously associated with stevia, allowing deeper calorie reductions in a wide range...

Stevia market share to explode in 2011, says report

Use of stevia is predicted to rise at an astonishing rate this year, taking the natural sweetener's share of the total US sugars and sweeteners market from 1.8% in 2010...

Sen. Lugar tours Indiana to rally support for sugar reform bill

Senator Richard Lugar (R-IN) has been touring Indiana as part of a campaign calling for reform of US sugar policy, which he says keeps sugar prices artificially high and costs...

Wild develops taste modifier to match Reb 60 with Reb 95

Wild Flavors has developed a sweet taste modifier specifically for use with Reb A 60 that can match its flavor to that of higher purity stevia extracts, the company has claimed.

GLG Life Tech downgrades expectations, sees share price fall to year-low

Stevia supplier GLG Life Tech has slashed its revenue expectations for 2011 and has seen its share price slip to a year low, as it reported its second quarter results.

Senators: HFCS is being ‘significantly mischaracterized’

A group of US senators has written to the Food and Drug Administration (FDA) in support of the Corn Refiners Association (CRA) petition to allow food manufacturers to label high...

Danisco buy-out fails to dent DuPont Q2 earnings

Dupont, which earlier in the year warned that its May $6.49bn acquisition of Danisco would dent its yearly profits, has defied expectations in second quarter results published today.

GLG granted Stevia patent in China

A fully owned subsidiary of GLG Life Tech Corp has been granted a patent in China for its stevia extraction process.

Beverage brand loyalty in freefall as consumers turn 'super fickle'

With brand loyalty in the beverage aisles “in freefall” manufacturers have to work harder to excite consumers with new ideas from retro-style acid phosphates to drinking vinegar and Horchata, according...

PureCircle-Firmenich agreement aims to accelerate flavor commercialization

Stevia player PureCircle, has agreed a multi-year global distribution agreement with Firmenich to accelerate commercialization of the company’s new natural flavor, NSF-02.

Now Health gets FDA GRAS for enzyme-modified stevia

Now Health Group has received a Food and Drug Administration (FDA) letter of no objection that its enzyme-modified organic stevia ingredient is generally recognized as safe (GRAS), the company has...

Stevia: Moving beyond the ‘holy grail’ hype

Hype about the promise of stevia created inflated expectations – but the market has evolved in response, according to stevia supplier PureCircle’s vice president of global marketing Jason Hecker.

PureCircle introduces flavor modifier for sweetness enhancement

Stevia supplier PureCircle has developed a natural flavor modifier that enhances the sweetness of stevia, sugar and high fructose corn syrup (HFCS) to allow larger calorie reductions, the company has...

Chengdu Wagott to more than double stevia capacity

Botanical extract manufacturer Chengdu Wagott is to open its second stevia facility in China, which it says will boost its Reb A capacity from 200 tons per year to 500 tons.