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Trends > Natural sweeteners
Natural sweeteners
If Reb-A was once the only game in town, the stevia market is now becoming much more interesting, with novel blends of steviol glycosides gaining momentum and attention moving beyond zero-calorie formulations to more gradual sugar reductions. But stevia is facing some stiff competition from monk fruit (pictured), while the science is also building around monatin and brazzein. Meanwhile, novel natural sweeteners from oats are also gaining momentum.
In this special section of FoodNavigator-USA, we keep you up to date with all the developments in the natural sweeteners market.
Obama and financial crisis drive new consumer values, says report
Food manufacturers need to better understand consumer tactics for dealing with the economic crisis and employ palatable strategies to answer to a fresh set of values, according to a...
News in brief
NBJ awards researchers for stevia quality standard-setting
The Nutrition Business Journal has awarded a Scientific Achievement Award to the research organization ChromaDex for its role in developing quality standards for the individual sweet components of stevia.
GLG extends high purity sweetener production line
GLG Life Tech has upgraded its stevia processing line at its plant in China to boost its output of rebiana that is of a higher purity, which associated with a...
News in brief
PureCircle appoints Tate & Lyle man for Reb A sales drive
PureCircle has appointed Jordi Ferre to its senior management team in the US to spearhead the commercial development of the all-natural, zero calorie stevia-derived sweetener, Rebaudioside A (Reb A).
Merisant files for bankruptcy
The tabletop sweetener company Merisant Worldwide has filed for bankruptcy in a move which it says will free up more cash to invest in its new stevia-derived sweetener PureVia.
News in brief
More stevia-sweetened products launched in US
The beverage company Reed's, Inc. has announced the introduction of stevia-sweetened versions of it Virgil's brand of premium sodas.
GLG could look beyond China to help serve stevia market
GLG Life Tech Corporation may open up stevia plants in other countries following the announcement that it has begun operations at two new processing facilities for the sweetener in China.
GLG nearly doubles stevia capacity with new plants
GLG Life Tech Corporation said it had underestimated the capacity of its two new stevia processing plants in China as projections have now nearly doubled.
Quality standards proposed for stevia-derived sweetener
Food and beverage manufacturers are being invited to help set quality standards for the sweetener Reb A through the Food Chemicals Codex Forum.
New Reb A collaboration to enhance flavor
Reb A supplier PureCircle has joined with Firmenich in an exclusive global collaboration which aims to provide a formula for applications using the stevia-derived sweetener, not just the ingredient.
Calls to reverse FDA action over stevia sweetener
More stevia sweetened products are lining up for launch but campaigners are calling for the FDA decision that signaled that the sweetener could be used in food and beverages to...
More companies move into stevia market
A flurry of activity has followed the FDA no objection letters for the stevia-derived sweetener, Reb A, to be used in food and beverages as two companies announce self-affirmed GRAS.
Stevia sweetener gets US FDA go-ahead
The FDA has given the long-awaited green light for Reb A, the sweetener made from the stevia leaf, to be used in food and beverages - opening the flood gates...
Cargill ad campaign to prepare market for stevia
Cargill has begun a nationwide marketing drive to promote Truvia, its brand of natural, zero calorie stevia sweetener.
Campaigners urge against early stevia product launches
As the drive to bring stevia to shop shelves steps up a gear, campaigners urge caution in what they see as a rush to market, saying FDA GRAS must come...
Coca-Cola could launch stevia drink ahead of FDA GRAS
Coca-Cola is expected to launch a drink sweetened with stevia in the US this week, according to reports, but there is still no word from the FDA on GRAS status.
News in brief
Cweet’s potential explored as it awaits approval for use
The CEO of US firm Natur Research Ingredients, Loren Miles, is to promote the benefits of its Cweet Natural Intense Sweetener to the European market as it awaits regulatory approval.
PepsiCo ready for stevia product launches
PepsiCo said it is poised to launch two drinks sweetened with stevia in the US as soon as it is given the green light by the FDA over its GRAS...
McNeil and Sugar Association settle Splenda dispute
The Sugar Association and McNeil Nutritionals have reached a settlement in the ongoing legal battle over the marketing of the sweetener Splenda.
Calls for stevia certification
As the stevia circus rumbles on, the need for certification to ensure quality and clarity has been highlighted by a company which develops analytical tools for ingredients reference standards.
Promising stevia sales ahead of GRAS
Sales of a stevia supplement across the US could hint at the potential demand for the natural sweetener in food and beverages as GRAS notification is expected within days.
Cargill partnership aims to set stevia standard
Cargill has entered into an exclusive agreement with ChromaDex to ensure quality and consistency of the natural sweetener stevia, as ingredients companies scrabble for position in an emerging market.
Bunge merger under threat after CPI withdraws support
The merger agreement between Bunge and Corn Products International has been thrown into turmoil as CPI’s board has withdrawn its support for the $4.8bn deal.
Dietary guidelines needed for water
The American Beverage Association is calling on the new 2010 dietary recommendations which are currently being revised to include a guideline on proper hydration.
Comment
The hour of stevia is nigh
The course of true love never did run smooth. The same could be said of stevia’s road to regulatory approval as a food ingredient. One final concerted effort is needed...
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