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Stevia-expert Sweet Green Fields expands its presence in Mexican and Eastern US markets

By Elaine WATSON , 01-Nov-2012

Stevia specialist Sweet Green Fields has struck distribution deals with FX Morales y Asociados S.A. de C.V. - a leading distributor of food ingredients to food processors in Mexico; and South Carolina-based Atlantic Ingredients - a leading supplier of ingredients to food and pharma companies in the East Coast.

The agreements will allow Sweet Green Fields to significantly grow its distribution platforms to the Mexican and Eastern US markets, said CEO Dean Francis.

“Thanks to our new local partners, we will be able to expand our reach and offer our product to companies looking to enter the ‘right calorie segment’ by including stevia and sugar blends shown to reduce calories up to 50-percent without sacrificing on flavor.”

Some of FX Morales’ customers include Grupo Gamesa (Frito Lay, Pepsico, Quaker, Gatorade), Grupo Bimbo, Grupo Maseca, Kellogg, Nestle, Kraft, Unilever and Bristol Myers Squibb.

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