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Trends > Social Media

Social Media

Social Media

Social media is now central to the communications strategies of all CPG firms, and is increasingly being used by product development teams to engage with consumers, create limited edition flavors and other initiatives. Keep up to date with the latest developments here.

A new approach to innovation

Bolthouse Farms’ MAIO is the newest product from C-Fresh’s new innovation model

MAIO, an indulgent tasting yet better-for-you alternative to conventional mayonnaise, is the latest test product to come out of C-Fresh's innovation team and its unique approach to incubating products on...

Storytelling and personalization online can boost ecommerce sales, Episerver says

Two-thirds of shoppers plan to buy products online more in 2017 than last year, but this uptick may not materialize for companies that fail to offer strong web content beyond...

Soup-To-Nuts Podcast: How to select and best use food influencers to market products

While Americans are becoming more adventurous in what they eat, they often still need a lot of convincing to try something new – especially if they haven’t heard of it...

6 steps companies can take to “do good” and expand their appeal to modern consumers

Modern Americans expect much more from food companies today than they did in the past -- now not only do they want food that is better for them, but they...

Coca-Cola bottle snaps a selfie while you drink

Coca-Cola Israel has been showcasing the ‘world’s first selfie bottle’, which snaps a selfie while you drink. 

Post Foods tests Snapchat marketing with Honey Bunches of Oats campaign

With Snapchat ads, a personalized ad generator, and the tagline “THIS. IS. EVERYTHING.,” Post Foods LLC believes it has the tools to target younger Millennials with surgical precision.

General Mills announces ingredient removal from cereals via … a rabbit video competition?

In an effort to engage consumers, General Mills called for submissions of rabbit videos doing athletic tricks to build awareness around the removal of artificial colors and flavors in some...

Stouffer’s harnesses blogger power to reach new consumers

A lot has changed since Abraham and Mahala Stouffer transformed their buttermilk and biscuits stand in 1920s Ohio into a chain of restaurants spanning the rustbelt, which then expanded into...

Facebook could be making kids fat: report

Food and drink brands are restricting their use of websites to promote unhealthy products to children, instead using social media giant Facebook, an Irish report has found.

The rise of Gen Z brings new marketing challenges compared to millennials, CivicScience data suggests

Millennials may be the generation with the most spending power for now, but Gen Z is catching up fast and how they engage with brands and respond to marketing is...

Nearly three-quarters of families make an effort to buy organic food, OTA survey reveals

Buying organic is a top priority for many American parents, especially when it comes to the food they feed their children, according to new research form the Organic Trade Association. ...

H2rOse presents ancient rosewater beverage with a modern twist

For millennia, rosewater has been part of the diet and beauty regimes of civilizations throughout the world, so the Illulian family thought that a ready-to-drink rosewater was long overdue.

PepsiCo rolls out ‘PepsiMoji’ campaign, as packaging gets more creative and personal

PepsiCo is expanding its ‘PepsiMoji’ campaign across more than 100 markets this year, championing the use of a ‘universal language system’ to engage with consumers worldwide. 

More governments will act to restrict soda consumption, but additional progress needed, CSPI says

More than half a dozen countries hope to follow Mexico’s successful lead in reducing sugary soda consumption by severely restricting advertising and leveraging heavy excise taxes on the beverages by...

Hain Celestial outlines strategy to almost double in size

Hain Celestial hopes to stay “one step ahead” of the conventional CPG manufacturers now flocking to the increasingly popular natural and organic space, which the New York-based firm has dominated...

Crowdfunding platform & incubator team to give startups early leg-up

An unconventional partnership between the crowdfunding website Barnraiser and KRAVE Jerky founder Jon Sebastiani’s new incubator and venture fund Sonoma Brands will create a new paradigm for fundraising and marketing...

‘Selfie-inspiring packaging’: Coca-Cola launches Be More Fanta campaign

Coca-Cola South Pacific has launched its 'Be More Fanta' marketing campaign, with a range of ‘fun and spontaneous selfie-inspiring packaging options’ to encourage activity on social media.

Swap shop: PepsiCo promotion gives shoppers chance to shape Lay's line-up

PepsiCo is giving US consumers the chance to transform its Lay’s potato chip line-up with a major new promotion.

2016 Super Bowl marketing campaigns heavily feature online components

As football teams across America vie for a coveted spot in the upcoming Super Bowl 50, so too are food and beverage makers for a spot on viewers’ big game...

Sales of meal kit subscriptions surge and show no sign of slowing, research shows

Consumers are embracing the convenience and adventure promised by fresh meal kits delivered to their doors with such fervor that sales growth outpaced all other aspects of food service –...

More consumers distrust how food is made, but are willing to work with manufacturers

The percentage of vocal consumers who passionately care about, are dissatisfied with and distrustful of how food is made, packaged and sold is growing from a small niche group into...

Seeds, avocados and clean-eating will gain traction in 2016, RDNs predict

Nutrient-dense and protein-packed seeds will steal the show in 2016, predict 450 registered dietitian nutritionists surveyed by Pollock Communications and Today’s Dietitian.

Holiday grocery spending on the rise, Acosta finds

Nearly three-quarters of US consumers will host a meal or a party this holiday season, and to ensure their guests leave jolly and full 57% of shoppers say they will...

Food for kids!

Mobile app aims to help children pick healthy, portion-controlled food

Ensuring children have healthy options in their lunches and for snacks is one way to help them fight obesity, but for the times when they select their own food at...

Big food firms are climate smart but social media stupid

Brands are blowing a major opportunity to communicate their sustainability initiatives to millions of consumers with social media updates that are “inane, safe and saccharinely artificial in their bonhomie”, says a...

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