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Trends > Social Media

Social Media

Social Media

Social media is now central to the communications strategies of all CPG firms, and is increasingly being used by product development teams to engage with consumers, create limited edition flavors and other initiatives. Keep up to date with the latest developments here.

How to ‘win’ with Super Bowl ads in a bristling political climate

An astronomical amount of money pours out of food and beverage companies into Super Bowl spots each year. This year, from coin toss till the end of play, there are...

Soup-To-Nuts Podcast: The marketing potential of home shopping television

Home shopping television easily might be overshadowed by food and beverage companies’ growing interest in online grocery shopping, but industry veterans say the venue offers compelling marketing opportunities – especially...

Social Nature’s online micro-influencer marketing model offers updated twist on in-store demos

Billed as a “product sampling community” and influencer marketing company, Social Nature wants to take the time-honored and go-to strategy of in-store demonstrations into the digital age for a “better,...

Atkins’s new campaign breathes life into low-carb diet by linking it to current sugar demonization

Atkins Nutritionals Inc. might be best known for making low-carb foods and beverages for weight management, but a new marketing campaign that explains how carbs can lead to weight gain...

FOOD VISION 2017 PREVIEW - MARCH 1-3, LONDON

Health influencers and brand power key to winning consumer hearts and minds

In a turbulent 2016 that has seen major political upheaval in Europe and the US no one could’ve failed to notice how trusted voices of reason have given way to...

A new approach to innovation

Bolthouse Farms’ MAIO is the newest product from C-Fresh’s new innovation model

MAIO, an indulgent tasting yet better-for-you alternative to conventional mayonnaise, is the latest test product to come out of C-Fresh's innovation team and its unique approach to incubating products on...

Storytelling and personalization online can boost ecommerce sales, Episerver says

Two-thirds of shoppers plan to buy products online more in 2017 than last year, but this uptick may not materialize for companies that fail to offer strong web content beyond...

Soup-To-Nuts Podcast: How to select and best use food influencers to market products

While Americans are becoming more adventurous in what they eat, they often still need a lot of convincing to try something new – especially if they haven’t heard of it...

6 steps companies can take to “do good” and expand their appeal to modern consumers

Modern Americans expect much more from food companies today than they did in the past -- now not only do they want food that is better for them, but they...

Coca-Cola bottle snaps a selfie while you drink

Coca-Cola Israel has been showcasing the ‘world’s first selfie bottle’, which snaps a selfie while you drink. 

Post Foods tests Snapchat marketing with Honey Bunches of Oats campaign

With Snapchat ads, a personalized ad generator, and the tagline “THIS. IS. EVERYTHING.,” Post Foods LLC believes it has the tools to target younger Millennials with surgical precision.

General Mills announces ingredient removal from cereals via … a rabbit video competition?

In an effort to engage consumers, General Mills called for submissions of rabbit videos doing athletic tricks to build awareness around the removal of artificial colors and flavors in some...

Stouffer’s harnesses blogger power to reach new consumers

A lot has changed since Abraham and Mahala Stouffer transformed their buttermilk and biscuits stand in 1920s Ohio into a chain of restaurants spanning the rustbelt, which then expanded into...

Facebook could be making kids fat: report

Food and drink brands are restricting their use of websites to promote unhealthy products to children, instead using social media giant Facebook, an Irish report has found.

The rise of Gen Z brings new marketing challenges compared to millennials, CivicScience data suggests

Millennials may be the generation with the most spending power for now, but Gen Z is catching up fast and how they engage with brands and respond to marketing is...

Nearly three-quarters of families make an effort to buy organic food, OTA survey reveals

Buying organic is a top priority for many American parents, especially when it comes to the food they feed their children, according to new research form the Organic Trade Association. ...

H2rOse presents ancient rosewater beverage with a modern twist

For millennia, rosewater has been part of the diet and beauty regimes of civilizations throughout the world, so the Illulian family thought that a ready-to-drink rosewater was long overdue.

PepsiCo rolls out ‘PepsiMoji’ campaign, as packaging gets more creative and personal

PepsiCo is expanding its ‘PepsiMoji’ campaign across more than 100 markets this year, championing the use of a ‘universal language system’ to engage with consumers worldwide. 

More governments will act to restrict soda consumption, but additional progress needed, CSPI says

More than half a dozen countries hope to follow Mexico’s successful lead in reducing sugary soda consumption by severely restricting advertising and leveraging heavy excise taxes on the beverages by...

Hain Celestial outlines strategy to almost double in size

Hain Celestial hopes to stay “one step ahead” of the conventional CPG manufacturers now flocking to the increasingly popular natural and organic space, which the New York-based firm has dominated...

Crowdfunding platform & incubator team to give startups early leg-up

An unconventional partnership between the crowdfunding website Barnraiser and KRAVE Jerky founder Jon Sebastiani’s new incubator and venture fund Sonoma Brands will create a new paradigm for fundraising and marketing...

‘Selfie-inspiring packaging’: Coca-Cola launches Be More Fanta campaign

Coca-Cola South Pacific has launched its 'Be More Fanta' marketing campaign, with a range of ‘fun and spontaneous selfie-inspiring packaging options’ to encourage activity on social media.

Swap shop: PepsiCo promotion gives shoppers chance to shape Lay's line-up

PepsiCo is giving US consumers the chance to transform its Lay’s potato chip line-up with a major new promotion.

2016 Super Bowl marketing campaigns heavily feature online components

As football teams across America vie for a coveted spot in the upcoming Super Bowl 50, so too are food and beverage makers for a spot on viewers’ big game...

Sales of meal kit subscriptions surge and show no sign of slowing, research shows

Consumers are embracing the convenience and adventure promised by fresh meal kits delivered to their doors with such fervor that sales growth outpaced all other aspects of food service –...

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