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Trends > Social Media

Social Media

Social Media

Social media is now central to the communications strategies of all CPG firms, and is increasingly being used by product development teams to engage with consumers, create limited edition flavors and other initiatives. Keep up to date with the latest developments here.

Mercato founder and CEO: 'Nobody has made it easy for the independent grocer'

Part delivery service, part online storefront, by working exclusively with independent retailers, Mercato founder Bobby Brannigan is confident he has carved out a space where his company can thrive in...

US grocery shopping habits, from GMOs to QR codes: Are you up to speed?

What foods and beverages do Millennials like to buy online? Why do shoppers buy locally-grown foods, and why don’t more consumers scan QR codes? Here are 10 things that caught...

Entrepreneurs weigh in: As the US flavor trend landscape responds to globalization, just saying 'Asian' is not enough

Matcha, kimchi, and adobo are just a few among the popular flavors from Asia that one can easily stumble upon in US grocery stores and restaurants.

Soup-to-Nuts Podcast: Driving ecommerce sales with an omnichannel marketing approach

Sales of food and beverage online may be lagging significantly behind those of other consumer packaged goods, but analysts expect them to pick up exponentially in the coming years –...

The FoodNavigator-USA reader survey results: ‘We’re in the 3G era... where cost cutting is valued over growth’

The results of the 2017 FoodNavigator-USA reader survey are in… and not surprisingly, given the breadth of our readership, they’re pretty mixed, with many readers excited about their company’s prospects...

A Tale of Two Campaigns: What food and beverage marketers can learn from Pepsi’s mishap

Whether you work in the food and beverage industry or not, by now you must’ve heard the uproar caused by Pepsi’s now taken-down ad featuring teen model (and ‘Kardashian’) Kendall...

Other generations catching up to Millennials in online grocery shopping, says Clavis Insight report

How can the grocery sector win over more online shoppers? Clavis Insight divided US shoppers into three different general personas, providing a handy view of the online retail landscape.

How to ‘win’ with Super Bowl ads in a bristling political climate

An astronomical amount of money pours out of food and beverage companies into Super Bowl spots each year. This year, from coin toss till the end of play, there are...

Soup-To-Nuts Podcast: The marketing potential of home shopping television

Home shopping television easily might be overshadowed by food and beverage companies’ growing interest in online grocery shopping, but industry veterans say the venue offers compelling marketing opportunities – especially...

Social Nature’s online micro-influencer marketing model offers updated twist on in-store demos

Billed as a “product sampling community” and influencer marketing company, Social Nature wants to take the time-honored and go-to strategy of in-store demonstrations into the digital age for a “better,...

Atkins’s new campaign breathes life into low-carb diet by linking it to current sugar demonization

Atkins Nutritionals Inc. might be best known for making low-carb foods and beverages for weight management, but a new marketing campaign that explains how carbs can lead to weight gain...

FOOD VISION 2017 PREVIEW - MARCH 1-3, LONDON

Health influencers and brand power key to winning consumer hearts and minds

In a turbulent 2016 that has seen major political upheaval in Europe and the US no one could’ve failed to notice how trusted voices of reason have given way to...

A new approach to innovation

Bolthouse Farms’ MAIO is the newest product from C-Fresh’s new innovation model

MAIO, an indulgent tasting yet better-for-you alternative to conventional mayonnaise, is the latest test product to come out of C-Fresh's innovation team and its unique approach to incubating products on...

Storytelling and personalization online can boost ecommerce sales, Episerver says

Two-thirds of shoppers plan to buy products online more in 2017 than last year, but this uptick may not materialize for companies that fail to offer strong web content beyond...

Soup-To-Nuts Podcast: How to select and best use food influencers to market products

While Americans are becoming more adventurous in what they eat, they often still need a lot of convincing to try something new – especially if they haven’t heard of it...

6 steps companies can take to “do good” and expand their appeal to modern consumers

Modern Americans expect much more from food companies today than they did in the past -- now not only do they want food that is better for them, but they...

Coca-Cola bottle snaps a selfie while you drink

Coca-Cola Israel has been showcasing the ‘world’s first selfie bottle’, which snaps a selfie while you drink. 

Post Foods tests Snapchat marketing with Honey Bunches of Oats campaign

With Snapchat ads, a personalized ad generator, and the tagline “THIS. IS. EVERYTHING.,” Post Foods LLC believes it has the tools to target younger Millennials with surgical precision.

General Mills announces ingredient removal from cereals via … a rabbit video competition?

In an effort to engage consumers, General Mills called for submissions of rabbit videos doing athletic tricks to build awareness around the removal of artificial colors and flavors in some...

Stouffer’s harnesses blogger power to reach new consumers

A lot has changed since Abraham and Mahala Stouffer transformed their buttermilk and biscuits stand in 1920s Ohio into a chain of restaurants spanning the rustbelt, which then expanded into...

Facebook could be making kids fat: report

Food and drink brands are restricting their use of websites to promote unhealthy products to children, instead using social media giant Facebook, an Irish report has found.

The rise of Gen Z brings new marketing challenges compared to millennials, CivicScience data suggests

Millennials may be the generation with the most spending power for now, but Gen Z is catching up fast and how they engage with brands and respond to marketing is...

Nearly three-quarters of families make an effort to buy organic food, OTA survey reveals

Buying organic is a top priority for many American parents, especially when it comes to the food they feed their children, according to new research form the Organic Trade Association. ...

H2rOse presents ancient rosewater beverage with a modern twist

For millennia, rosewater has been part of the diet and beauty regimes of civilizations throughout the world, so the Illulian family thought that a ready-to-drink rosewater was long overdue.

PepsiCo rolls out ‘PepsiMoji’ campaign, as packaging gets more creative and personal

PepsiCo is expanding its ‘PepsiMoji’ campaign across more than 100 markets this year, championing the use of a ‘universal language system’ to engage with consumers worldwide. 

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