SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | APAC edition

Trends > Trendspotter

DISPATCHES FROM INTERBEV 2012, LAS VEGAS

The art of soft drinks: Euromonitor charts world consumption trends

By Ben Bouckley , 05-Nov-2012
Last updated on 05-Nov-2012 at 11:35 GMT2012-11-05T11:35:59Z

The art of soft drinks: Euromonitor charts world consumption trends

Speaking to BeverageDaily.com at InterBev in Las Vegas, Euromonitor International analysts Claire Moulin and Jonas Feliciano characterize the world’s shifting taste in soft drinks in art history terms.

Departmental research analyst Moulin explained to Ben Bouckley why the firm felt that three broad labels, (1) traditional (2) modern and (3) post-modern, each suited very different soft drinks markets worldwide.

Each stage is a sociological stage – so we’re looking at consumption patterns for each country around the world for each consumer that can vary from generation to generation, from one region of each country to another," she said.

Moulin explained that ‘traditional’ markets comprise consumers who are completely new to soft drinks, and who look more to tap water, or classic hot drinks such as tea or coffee.

“Then, when incomes increase…consumers become part of that global middle class, looking for global consumption codes, global brands, moving to the cities as part of an urbanization trend,” she said.

Finally, you have the post-modern consumer – even more sophisticated, with a higher income, who wants to be different and unique. They want to see drinking as an identity – so they want something in terms of health, functionality, the identity of the brand that they drink.”

Feliciano, a beverages analyst at Euromonitor International, added: “In post-modern markets you see an inverse relationship between volume and value, particularly in carbonates, where carbonate volume has been in decline, the volumes are falling faster than the values. 

More must be done to make the healthy choice the easy choice CSPI says

Companies, retailers must do more to make the healthy choice the easy choice, CSPI says

Consumer interest in healthy eating is at an all-time high, and in many ways...

FOOD VISION USA 2016 TRAILBLAZERS: Shaka Tea

FOOD VISION USA 2016... THE TRAILBLAZERS: Shaka Tea puts māmaki on the map, 'We're building an authentically Hawaiian brand'

Launching a new brand in the ready-to-drink tea market is not for the faint-hearted,...

FOOD VISION USA 2016 TRAILBLAZERs: Afineur cultured coffee

FOOD VISION USA 2016... THE TRAILBLAZERS: Afineur taps into fermented trend with ultra-smooth cultured coffee

Afineur – one of three winners in this year's trailblazers challenge at Food Vision USA –...

VoxPop: How small brands can keep image after big company acquisition

VoxPop: Do consumers still ‘trust’ smaller brands after they've been acquired by larger companies?

Large companies are buying up smaller brands here and there, yet the size of...

VoxPop: Is a plant-based diet the future?

VoxPop: Is a plant-based diet the future? We ask people in the industry

At November’s FoodVision USA, we snatched several attendees to get their take on the...

Plant-based burger just another protein option, says Beyond Meat

Plant-based burger just another protein option, says Beyond Meat: ‘All of a sudden, the meat aisle becomes the protein aisle’

The Beyond Burger – the first refrigerated plant-based patty to sit in the meat...

6 steps to take to “do good” and expand appeal to modern consumers

6 steps companies can take to “do good” and expand their appeal to modern consumers

Modern Americans expect much more from food companies today than they did in the...

FOOD VISION USA Innovate or die, says Rabobank

FOOD VISION USA: Dude, where's my consumer?

Many ‘legacy’ food and beverage brands are losing market share because they have “lost...

Sally robot salad maker offers mass customization, reThink Food

Rise of the machines: Meet the new wave of robots heading to your kitchen and your favorite restaurant

From robotic hands on rails above your worktop that will make your dinner, and...

Soup-To-Nuts Podcast: Using food influencers to market products

Soup-To-Nuts Podcast: How to select and best use food influencers to market products

While Americans are becoming more adventurous in what they eat, they often still need...

Soup-To-Nuts Podcast: Global cuisine, complex nutrition claims in 2017

Soup-To-Nuts Podcast: Global cuisine will rise in 2017 along with complex nutrition claims

Despite a rising nationalism in the US born out of the contentious presidential election...

Soup-To-Nuts Podcast: The rise of vegan cheese alternatives

Soup-To-Nuts Podcast: The cultivation and rise of vegan cheese alternatives

There is no denying that vegan is on the rise with consumers looking for...

Soup-To-Nuts Podcast Defining, meeting consumer demand for clean label

Soup-To-Nuts Podcast: Defining and meeting consumer demand for clean label

The predictable upcoming onslaught of annual New Year’s resolutions to “eat better” could lead to surge...

Soup-To-Nuts Podcast: Expanding cranberries’ appeal beyond the holidays & to a new generation

Soup-To-Nuts Podcast: Expanding cranberries’ appeal beyond the holidays & to a new generation

For most Americans cranberry sauce is a Thanksgiving staple, but it isn’t the dish...

Soup-To-Nuts Podcast Evolving soy’s marketing strategy beyond protein

Soup-To-Nuts Podcast: Evolving soy’s marketing strategy beyond protein

Soy may be best known in America as a source of high-quality protein, but...

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

For the 45 million Americans who suffer from irritable bowel syndrome, identifying food that...

Soup-To-Nuts Podcast: Ugly produce can help cut costs & generate sales

Soup-To-Nuts Podcast: How ugly produce can help companies cut costs & generate sales

Most Americans are trained from a very young age to believe that beautiful is...

Soup-To-Nuts Podcast: How to better reach Hispanic shoppers

Soup-To-Nuts Podcast: How to better reach Hispanic shoppers

With a collective spending power of $1.5 trillion, the Hispanic and Latino population in...

Soup-To-Nuts Podcast The rise and evolution of meat snacks in America

Soup-To-Nuts Podcast: The rise and evolution of meat snacks in America

In the past few years, Americans’ growing demand for protein and desire for on-the-go...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...