Breaking News on Food & Beverage Development - North AmericaEU edition | APAC edition

Trends > Trendspotter

News in brief

Whole grains, fiber and less sugar: Kellogg unveils new breakfast products

By Elaine WATSON , 11-Dec-2012
Last updated on 11-Dec-2012 at 16:03 GMT2012-12-11T16:03:33Z

Kellogg has unveiled a series of new breakfast products with an emphasis on whole grains, fiber and reduced sugar.

The new products hitting stores include:

Mini-Wheats Crunch, a new fiber and whole-grain pillow-shaped cereal with brown sugar. The first non-shredded cereal from Mini-Wheats stays crispy in milk and contains whole grains and 6g of fiber. 

Kellogg's Scooby Doo cereal is made with whole grain and is designed to appeal to parents who want to provide an appealing cereal for their kids with less sugar.   

Special K Chocolately Strawberry cereal is a limited-edition line with 150 calories per serving with skim milk.

Kellogg's Brown Sugar Cinnamon Jacks has a cinnamon taste that also flavors milk.  It’s a good source of fiber (3g per serving) and provides 11 vitamins and minerals.

Pop-Tarts Oatmeal Delights toaster pastries are lightly frosted and sprinkled with toasted cinnamon oat crumbles on a baked oat flour crust, and debut in two flavors: Strawberry and Maple Brown Sugar.

Related products

Key Industry Events