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Trends > Whole grains

Whole grains

Whole grains

With continuing pressure to comply with the 2010 dietary guidelines (make at least half your grains whole grains), manufacturers are continuing to add whole grains to new products and reformulate existing ones to include whole grains.

Keep up to date with the latest developments on whole grains (which contain 100% of the original kernel, ie. all of the bran, germ, and endosperm) in this new section of FoodNavigator-USA.  

Soup-To-Nuts Podcast

Soup-To-Nuts Podcast: Five trends spotted at Summer Fancy Food Show

With thousands of startups, innovators and established brands packed into one convention center, the Summer Fancy Food Show in New York City is a hotbed for spotting emerging and maturing...

Summer Fancy Food Show

Manufacturers use quinoa for added nutrition, texture, color and function

Manufacturers have long-embraced quinoa for its many nutritional benefits, but at the Summer Fancy Food Show in New York City in late June it became apparent that increasingly they also...

Soup-to-nuts podcast

Soup-To-Nuts Podcast: Quinoa’s rise to superfood superstar status and the challenges it must address

Quinoa was one of the first superfoods to take America by storm more than a decade ago, and one of the few such stars to sustain its reign long enough...

Whole grains consumption increases thanks to plant-forward diet, focus on new flavors

Once shunned for their distinct taste and texture, whole grains are gaining acceptance among more Americans for these same attributes thanks in part to innovative restaurateurs and chefs who are using...

Eating more whole grains could reduce risk of chronic diseases, study finds

New research that demonstrates a clear association between eating whole grains and the reduced risk of chronic diseases supports the 2015 dietary guideline’s recommendation that Americans “shift” their diet by...

Paleo diet linked to faster weight loss, but also lower intake of key micronutrients, study finds

New research supports the controversial but long-held belief that the paleo diet, which encourages the consumption of lean meats, healthy fats and no grains, is a more effective way to...

Mars Food teams with Partnership for a Healthier America to improve nutrition, transparency in 5 years

To help fight the good fight against the ongoing obesity epidemic in America, Mars Food is teaming with the Partnership for a Healthier America to offer more nutritious foods and...

Kellogg slams 'meritless' whole grain lawsuit, but CSPI says shoppers are being misled

Most reasonable consumers would expect that crackers marketed as 'whole grain' would predominantly use whole grain flour, whereas in fact the #1 ingredient in Cheez-It Whole Grain Crackers is enriched...

WHERE NEXT FOR ORGANICS?

From croplands to chicken coops, organic manufacturers get their hands dirty to anticipate looming shortage

Companies from Chipotle to Costco are creatively coming up with ways to keep their organic supplies steady, but mid-sized, natural category veterans are concerned about the big fish jumping into...

Many toddlers eat as much sodium, added sugar as recommended limit for adults, research shows

Parents’ lack of knowledge about how much and what to feed children as they transition from baby food to more solid foods means most toddlers in America eat too much...

Research could help bread shake its bad rap of contributing to weight gain

New research could help debunk the commonly held belief that bread or other grain-based foods contribute to obesity or are too low in nutrients to justify the calories.

Expo West 2016

Granola and healthy children’s products are bright spots in cereal category, Barbara’s says

It is no secret that the cereal aisle is struggling with Euromonitor estimating a 19% drop in sales in 2015 compared to 10 years earlier and a projection to lose...

Expo West 2016

College undergrads successfully launch New Grounds Food by not being afraid to ask for help

While most college freshmen are asking probing philosophical questions about the universe or each other out on dates, the ambitious co-founders of New Grounds Food were asking for help and...

Expo West 2016

Could the launch of Nut Butter Filled CLIF Bars usher in a new era for the category?

Clif Bar – a company that helped transition the bar category from strictly slick slabs of finely blended ingredients to one with products made from recognizable grains and inclusions that...

Expo West 2016

Compostable stand-up pouch from Alter Eco reinforces “full-circle sustainability”

No longer able to idly watch the increasingly popular plastic pouches that currently are taking the US market by storm continued to mount in landfills, Alter Eco -- a “full-circle...

Expo West 2016

From crunchy coated olives to chips from beans and veggies, savory snacks abound at Expo West

With sugar reduction in full swing, the sales opportunity in the salty snacks category is growing fast to the tune of 3.7% annually with a projected $22 billion in sales...

Mintel GNPD data: 15.7% of new US food/bev products made non-GMO claims in 2015 vs 2.8% in 2012

Organic and Non-GMO claims are both gaining strong traction on US food and beverage labels, while there has been a slight decline in the percentage of new launches featuring 'natural'...

Zemas founder serves up ancient grain goodies

With a tagline that goes “Treat Yourself Well,” Zemas Madhouse Foods founder Jill Motew wanted to create healthy snacks that tasted great so her children won’t “feel like they’re missing...

Expo West 2016

New mini Zing Bars fill underserved demand for smaller snacks for smaller people, CEO says

Individually wrapped snacks and bars have revolutionized how busy Americans eat by offering on-the-go convenience, but their current, standard size range also could offer too many calories, suggests the CEO...

Masienda wants to elevate tortillas by importing nonGMO, biodiverse corn

New York-based startup Masienda wants to elevate the $6.8 billion corn tortilla market in the US by importing biodiverse, heirloom corn from Mexico to create a better tasting, nonGMO alternative...

Dieting is out – find out what is “in” at our Weight Management forum March 16

Normally about this time of year the airwaves and social media begin to buzz with messages about getting ready for bikini season or offers to help consumers shed the last...

Top pizza trends place pepperoni on top, thin crust on the bottom and a beer on the side

Vegetarian diets may be gaining traction in general in the US, but when it comes to pizza meat toppings still reign supreme, according to a Harris Poll released Feb. 23.

Weight Management 2020

Is the shift away from calorie-counting to eating more nutritious food doing more harm than good?

The current shift away from dieting and calorie-counting towards eating more whole, nutrient dense foods is a double-edged sword when it comes to fighting the obesity epidemic in America, according...

Weight Management 2020

Teff shines in new skinnypasta products as high-protein, low-carb alternative to traditional noodles

Between the rise of low- and no-carb diets in the early 2000s and the more recent explosive growth of the gluten-free movement, pasta-lovers and sales have suffered in the last...

Bite-sized snacks offer added convenience, portion control over bars, E&C Snacks CEO says

The nutrition bar category has thrived in part by offering consumers convenience and portion-control, but a new generation of bar-like “bites” entering the market suggests on-the-go snacking could be even...

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