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Trends > Whole grains

Whole grains

Whole grains

With continuing pressure to comply with the 2010 dietary guidelines (make at least half your grains whole grains), manufacturers are continuing to add whole grains to new products and reformulate existing ones to include whole grains.

Keep up to date with the latest developments on whole grains (which contain 100% of the original kernel, ie. all of the bran, germ, and endosperm) in this new section of FoodNavigator-USA.  

Back to the Roots pushes forward to “undo food” with $5 million equity infusion

An infusion of $5 million of private and public equity funding will help ready-to-grow and ready-to–eat food manufacturer Back to the Roots expand its distribution in public schools and its...

Lean Cuisine ditches “diet” for “wellbeing” in emotionally-charged rebranding

In a dramatic rebranding, Lean Cuisine ditches the “antiquated” idea of dieting to become an advocate for overall healthy lifestyles, and in doing so, is empowering women to change the conversation about...

Potential compromise reached on food fight about school meals

A bipartisan Senate agreement and proposed legislation slated for markup Jan. 20 could end the long, drawn out food fight over healthier school meal standards laid out in the aggressive...

health and wellness 2020

7 trends influencing the evolution of health, wellness and consumers' views of food

Americans’ evolving definition of health and wellness from treatment to prevention is dramatically impacting how they view food – with many people looking to the ancient past for guidance on...

2015 Dietary Guidelines create marketing opportunity for manufacturers, trade groups

The 2015 Dietary Guidelines released Jan. 7 create a marketing opportunity for savvy manufacturers and industry stakeholders to promote their products through educational materials that help consumers better understand how...

'The huge disparity between what the guidelines advocate and what Americans actually eat is beyond alarming'

Dietitians respond to 2015 Dietary Guidelines: ‘The American public needs more forceful messages.’

What do registered dietitians and nutritionists think of the 2015 Dietary Guidelines for Americans, and how much do they ultimately matter, since the gulf between what Americans are told to...

Sakara Life secures $4.8 million to expand nationwide meal delivery service that feeds body, mind

Most players in the increasingly crowded subscription food delivery category focus on providing high quality nutrition and hard-to-find or novel ingredients, but Sakara Life sets itself apart from the pack...

Seeds, avocados and clean-eating will gain traction in 2016, RDNs predict

Nutrient-dense and protein-packed seeds will steal the show in 2016, predict 450 registered dietitian nutritionists surveyed by Pollock Communications and Today’s Dietitian.

ReGrained repurposes spent beer grain into a baking ingredient to cut food waste

The old adage that one person’s trash is another’s treasure is the foundation of San Francisco-based startup ReGrained, which makes snack bars from grains used to brew beer and eventually...

Back to Nature Foods Co. repositions SnackWell’s as a “free-from” line

Back to Nature Foods Co.’s revitalization of the recently acquired iconic SnackWell’s brand is an example of how established companies can refresh aging brands that are struggling to better compete...

Americans are ready to upgrade their rice to Basmati, Amira predicts

Specialty rice producer Amira sees significant potential for Basmati to win the hearts of Americans, who lately have been flirting more with Indian food and ancient grains. 

Rabobank connects winning startups of its inaugural FoodBytes! showcase with investors

Startups ranging from the maker of fine sodas to an information management firm for farmers took center-stage at Rabobank North America Wholesale’s client appreciation event in New York City earlier...

Pinnacle Foods expands presence in natural channel with $975 million acquisition of Boulder Brands

Long-anchored in the conventional channel’s center-store with iconic brands such as Hungry Man and Wishbone, Pinnacle Foods’ $975 million acquisition of Boulder Brands gives it a better foothold in the...

La Brea Bakery launches holiday giving campaigns, rolls out new products

'Tis the season for giving and La Brea Bakery is getting into the spirit (and onto consumers’ radars) with two campaigns focused on feeding those in need and those who...

Union Kitchen: Inside a food and beverage incubator

Continual evolution is key to survival in competitive food market, Momme Meals exec says

To make it in the highly competitive food and beverage segment, startups need to listen to consumers and evolve to meet changing demands – even if that means letting go...

13 emerging restaurant trends for 2016 that likely will influence CPG food & beverages

Demand for more plant-based, vegetable-forward food has been growing the past few years, but the trend will hit new heights in 2016 – taking over the center of the plate...

Carrington Farms makes healthy ingredients more accessible with convenient, value-added packages

Eating healthy shouldn’t be hard, but all too often it is – in part because superfoods frequently are sold in large containers and inconvenient formats that can be daunting to...

KIND cuts added sugar in Fruit & Nut bars ahead of potential “added sugar” label change

KIND LLC will significantly reduce added sugar in some of its snack bars in spring 2016, which will make its label more appealing to health conscious shoppers, especially if FDA’s...

Kellogg cereal sales, consumption improve thanks to innovation, repositioning

Kellogg’s beleaguered cereal sales in the US appear to be stabilizing – at least for now – but that isn’t enough to buoy the firm’s overall profits, which fell again...

New products from Ready Pac tap into four macro trends influencing shoppers

Americans increasingly want fresh, healthy food, but they don’t always have the extra time it takes to plan and prepare those ingredients – creating a white space in the market...

DISPATCHES FROM 2015 AACC INTERNATIONAL

PepsiCo science chief: Food industry must innovate in grains to feed growing population

The baking and snacks industry must explore innovations in grains to meet the challenges of a growing population, according to PepsiCo's global R&D head.

A textbook example of success: Sales of Viki’s Granola climbs 500% annually

Armed with little more than her neighbors’ accolades for her homemade granola and a business book recommended on Oprah Winfrey’s website, Viki Sater dove head first into the competitive cereal...

Expo East in review

Snack spotting at Expo East turns up paleo muffins, veggie treats, on-the-go nut butter & more

With snacking replacing more meals in the US, manufacturers are responding with a variety of fast, on-the-go options that are packed with nutrients, protein, fiber and energy.

Expo East in review

Mediterra expands its savory bar portfolio, welcomes competitors to the nascent category

For years the nutrition bar category was mostly limited to sweet flavors, but now that is changing, thanks in part to Mediterra – a pioneer in making savory snack bars. 

Food & beverage entrepreneurs to watch: From barkTHINS, EPIC Provisions and Kite Hill to Munk Pack

FoodNavigator-USA's latest pick of entrepreneurs to watch in the US food and beverage market features a clutch of firms developing truly innovative concepts from cultured nut milks to drinkable savory...

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