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Trends > Whole grains

Whole grains

Whole grains

With continuing pressure to comply with the 2010 dietary guidelines (make at least half your grains whole grains), manufacturers are continuing to add whole grains to new products and reformulate existing ones to include whole grains.

Keep up to date with the latest developments on whole grains (which contain 100% of the original kernel, ie. all of the bran, germ, and endosperm) in this new section of FoodNavigator-USA.  

WHERE NEXT FOR ORGANICS?

From croplands to chicken coops, organic manufacturers get their hands dirty to anticipate looming shortage

Companies from Chipotle to Costco are creatively coming up with ways to keep their organic supplies steady, but mid-sized, natural category veterans are concerned about the big fish jumping into...

Many toddlers eat as much sodium, added sugar as recommended limit for adults, research shows

Parents’ lack of knowledge about how much and what to feed children as they transition from baby food to more solid foods means most toddlers in America eat too much...

Research could help bread shake its bad rap of contributing to weight gain

New research could help debunk the commonly held belief that bread or other grain-based foods contribute to obesity or are too low in nutrients to justify the calories.

Expo West 2016

Granola and healthy children’s products are bright spots in cereal category, Barbara’s says

It is no secret that the cereal aisle is struggling with Euromonitor estimating a 19% drop in sales in 2015 compared to 10 years earlier and a projection to lose...

Expo West 2016

College undergrads successfully launch New Grounds Food by not being afraid to ask for help

While most college freshmen are asking probing philosophical questions about the universe or each other out on dates, the ambitious co-founders of New Grounds Food were asking for help and...

Expo West 2016

Could the launch of Nut Butter Filled CLIF Bars usher in a new era for the category?

Clif Bar – a company that helped transition the bar category from strictly slick slabs of finely blended ingredients to one with products made from recognizable grains and inclusions that...

Expo West 2016

Compostable stand-up pouch from Alter Eco reinforces “full-circle sustainability”

No longer able to idly watch the increasingly popular plastic pouches that currently are taking the US market by storm continued to mount in landfills, Alter Eco -- a “full-circle...

Expo West 2016

From crunchy coated olives to chips from beans and veggies, savory snacks abound at Expo West

With sugar reduction in full swing, the sales opportunity in the salty snacks category is growing fast to the tune of 3.7% annually with a projected $22 billion in sales...

Mintel GNPD data: 15.7% of new US food/bev products made non-GMO claims in 2015 vs 2.8% in 2012

Organic and Non-GMO claims are both gaining strong traction on US food and beverage labels, while there has been a slight decline in the percentage of new launches featuring 'natural'...

Zemas founder serves up ancient grain goodies

With a tagline that goes “Treat Yourself Well,” Zemas Madhouse Foods founder Jill Motew wanted to create healthy snacks that tasted great so her children won’t “feel like they’re missing...

Expo West 2016

New mini Zing Bars fill underserved demand for smaller snacks for smaller people, CEO says

Individually wrapped snacks and bars have revolutionized how busy Americans eat by offering on-the-go convenience, but their current, standard size range also could offer too many calories, suggests the CEO...

Masienda wants to elevate tortillas by importing nonGMO, biodiverse corn

New York-based startup Masienda wants to elevate the $6.8 billion corn tortilla market in the US by importing biodiverse, heirloom corn from Mexico to create a better tasting, nonGMO alternative...

Dieting is out – find out what is “in” at our Weight Management forum March 16

Normally about this time of year the airwaves and social media begin to buzz with messages about getting ready for bikini season or offers to help consumers shed the last...

Top pizza trends place pepperoni on top, thin crust on the bottom and a beer on the side

Vegetarian diets may be gaining traction in general in the US, but when it comes to pizza meat toppings still reign supreme, according to a Harris Poll released Feb. 23.

Weight Management 2020

Is the shift away from calorie-counting to eating more nutritious food doing more harm than good?

The current shift away from dieting and calorie-counting towards eating more whole, nutrient dense foods is a double-edged sword when it comes to fighting the obesity epidemic in America, according...

Weight Management 2020

Teff shines in new skinnypasta products as high-protein, low-carb alternative to traditional noodles

Between the rise of low- and no-carb diets in the early 2000s and the more recent explosive growth of the gluten-free movement, pasta-lovers and sales have suffered in the last...

Bite-sized snacks offer added convenience, portion control over bars, E&C Snacks CEO says

The nutrition bar category has thrived in part by offering consumers convenience and portion-control, but a new generation of bar-like “bites” entering the market suggests on-the-go snacking could be even...

Asian noodles hold promise, but consumer education is needed, Packaged Facts says

Despite hitting spot-on several major trends driving food sales today, Asian noodles are struggling to gain traction in the US because many consumers are unaware of, daunted by or have...

Back to the Roots pushes forward to “undo food” with $5 million equity infusion

An infusion of $5 million of private and public equity funding will help ready-to-grow and ready-to–eat food manufacturer Back to the Roots expand its distribution in public schools and its...

Lean Cuisine ditches “diet” for “wellbeing” in emotionally-charged rebranding

In a dramatic rebranding, Lean Cuisine ditches the “antiquated” idea of dieting to become an advocate for overall healthy lifestyles, and in doing so, is empowering women to change the conversation about...

Potential compromise reached on food fight about school meals

A bipartisan Senate agreement and proposed legislation slated for markup Jan. 20 could end the long, drawn out food fight over healthier school meal standards laid out in the aggressive...

health and wellness 2020

7 trends influencing the evolution of health, wellness and consumers' views of food

Americans’ evolving definition of health and wellness from treatment to prevention is dramatically impacting how they view food – with many people looking to the ancient past for guidance on...

2015 Dietary Guidelines create marketing opportunity for manufacturers, trade groups

The 2015 Dietary Guidelines released Jan. 7 create a marketing opportunity for savvy manufacturers and industry stakeholders to promote their products through educational materials that help consumers better understand how...

'The huge disparity between what the guidelines advocate and what Americans actually eat is beyond alarming'

Dietitians respond to 2015 Dietary Guidelines: ‘The American public needs more forceful messages.’

What do registered dietitians and nutritionists think of the 2015 Dietary Guidelines for Americans, and how much do they ultimately matter, since the gulf between what Americans are told to...

Sakara Life secures $4.8 million to expand nationwide meal delivery service that feeds body, mind

Most players in the increasingly crowded subscription food delivery category focus on providing high quality nutrition and hard-to-find or novel ingredients, but Sakara Life sets itself apart from the pack...

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