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Trends > Whole grains

Whole grains

Whole grains

With continuing pressure to comply with the 2010 dietary guidelines (make at least half your grains whole grains), manufacturers are continuing to add whole grains to new products and reformulate existing ones to include whole grains.

Keep up to date with the latest developments on whole grains (which contain 100% of the original kernel, ie. all of the bran, germ, and endosperm) in this new section of FoodNavigator-USA.  

Oldways Whole Grains: Breaking Barriers

5 myths about wheat and whole grains dispelled

The ideas that wheat is genetically modified, bred to have more gluten, is addictive and causes inflammation are “myths” that the Whole Grains Council wants to bust.

Oldways Whole Grains: Breaking Barriers conference

Sprouted flours are ‘the next big thing,” baker Peter Reinhart predicts

Sprouted grain flour is gaining traction with food manufacturers and consumers alike thanks to its sweeter taste, longer shelf life, increased nutrient bioavailability and overall better baking experience, claims Peter...

The gluten-free category still has room to grow in entrees & decadent desserts, Elevation Brands CEO says

Even though Ian’s Natural Foods specializes in gluten-free foods, the CEO of Elevation Brands is not worried about a negative impact on the firm if the gluten-free fad ever fades...

Kellogg NPD flurry: Gluten-free, protein and sprouted grains

Kellogg will liven up its US cereal portfolio with seven new products set for launch at the end of this year.

Oldways Whole Grains: Breaking Barriers conference

Schools need manufacturers’ help to meet new whole grain requirements

The higher cost and lack of familiarity with whole grains are complicating some schools’ efforts to comply with requirements to serve 100% whole grains that went into effect last July,...

Oldways Whole Grains: Breaking Barriers Conference

Pseudoscience, taste & cost hinder sales of whole grain products

Consumers’ perception of whole grains have come a long way, but with most Americans consuming only 15% of the recommended daily intake of them, whole grains still have several barriers...

The gluten-free diet “fad” may be unsustainable

The increasing number of U.S. adults reducing or eliminating gluten from their diet who are not diagnosed with celiac disease likely is an unsustainable fad, clinical researchers argued at the...

Whole Grains Council's Oldways Whole Grains: Breaking Barriers Conference

Sampling and positive messages in ads boost sales of whole grain products

The “best” way to change consumers’ long-held perception that whole grain products taste “like cardboard” and to spur sales is to give consumers a risk-free chance to try the products...

Oldways Whole Grains Breaking Barriers Conference

Smartphone use among 5 key trends driving interest in healthy eating

Unprecedented access to information about foods through smart phones and social media is a driving factor in consumers’ increasing interest in healthy eating, according to a leading food culture researcher.

General Mills develops ancient grains Cheerios

General Mills will launch ancient grains Cheerios to take the fast-growing trend into mainstream cereal, its marketing manager for cereal innovation says.

Kashi: Not enough people know about Kamut Khorasan wheat

Kashi says inclusion of Kamut Khorasan wheat in its organic granola should drive awareness of the nutrition-dense, lesser known grain.

Special edition: Snacking Trends

WOATS founder says he's taking oats into new snacking category

The founder of a company marketing a product called WOATS Oatsnack says he has a found a new niche for oats in the healthy indulgent snacks category.

New products gallery: Cinnamon Toast Crunch turns 30, ConAgra makes snacking ‘guilt-free’, Kevita’s kombucha for the mainstream

Here’s a look at the latest and greatest in new product launches—from General Mills making the old new to kombucha for all, bean-based chips, eggless eggs, and protein-packed chips and...

Rice Bran Technologies' revenue grows despite production gaps caused by plant expansion, World Cup

Rice Bran Technologies posted strong earnings growth in its second quarter of 2014 despite having to shut down a major production plant for three weeks as part of a planned...

Chia kill step crucial, says Glanbia: Raw seed benefits don’t mean anything if it's not safe

Given the recent concerns surrounding safe supply of chia seed coupled with rising consumer demand for minimally processed ingredients, Anne Brown, general manager of Glanbia Nutritionals’ Next Generation Grains processor,...

Consumers are tired of bars, says quinoa 'snack in a bottle' founder

NUWI ‘drinkable snacks’ pioneer on building a new category: Be patient, be persistent, and be flexible

While a scary percentage of new food & beverage brands end up quietly disappearing when their backers run out of cash, luck, or endurance, a small number succeed. But what...

Bread in terminal decline? 'We’re actually very positive about the future of grain-based foods,' says Ardent Mills

Lackluster sales of packaged bread & ready-to-eat cereals might suggest that years of carb-bashing and changing lifestyles have finally driven some grain-based categories into terminal decline. However, flour milling giant...

Study: ‘Organic’, ‘whole grain’ give unhealthy foods a health halo

Health-related buzzwords such as “heart healthy”, “organic” and “all natural” can lead consumers to rate unhealthy foods as healthy, according to a study of college students at the University of...

Meet the 20-something entrepreneur behind quinoa-fueled snacking startup eatKeenwa: ‘You’ve got to be tenacious'

“My background is in sales, so I’m used to dealing with disappointment,” observes the founder of quinoa-based snacking brand eatKeenwa. But for every door that’s been shut in Blake Niemann’s...

News in brief

Non-GMO, beets, lentils, bee-free ‘honey’ & drinkable grains: What are the top 10 natural and organic food trends inspiring the mainstream?

From drinkable grains to Non-GMO verified, Sterling-Rice Group has identified 10 natural and organic food trends that are starting to influence the mainstream grocery market. Are you up to speed?

Special edition: Organic & non-GMO

One Degree Organic: like CPGs from the farmers’ market

The founders of Canadian bakery products manufacturer One Degree Organic Foods think the current packaged food landscape has distanced consumers far too much from Mother Nature. They’re looking to narrow...

Punching holes in pop-science theory: Whole grains may cut inflammatory biomarkers in obese kids

Consuming whole-grain-rich foods for six weeks may slash levels of inflammatory biomarkers in overweight children, according to findings published in Molecular Nutrition & Food Research .

Quaker looks to patent lower cost soluble oat fiber

Oatmeal boasts a long list of health benefits, though this fiber-rich ingredient isn’t traditionally associated with the descriptors 'quick and easy'. 

Decoding the future of healthy bakery

 Governments, NGOs and consumers are driving change in the bakery sector, but how can industry keep up? What’s the next direction for healthy bakery? And will this future need to...

Whole grain breakfast cereals lead the pack for total dietary fiber contribution, but many Americans still falling short of recommendations

The fiber and whole grain intakes of many Americans are still falling well short of the recommendations, but food such as ready to eat cereals, yeast bread/rolls, and oatmeal are...

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