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Trends > Whole grains

Whole grains

Whole grains

With continuing pressure to comply with the 2010 dietary guidelines (make at least half your grains whole grains), manufacturers are continuing to add whole grains to new products and reformulate existing ones to include whole grains.

Keep up to date with the latest developments on whole grains (which contain 100% of the original kernel, ie. all of the bran, germ, and endosperm) in this new section of FoodNavigator-USA.  

New data reveals winners in the US snacks aisle: RTE popcorn, bean chips & dried meat snacks

Potato chips, tortilla chips and cheese snacks are performing strongly in the US retail market, despite growing demand for healthier snacking options. However, the big winners in the snacks aisle...

"We’re still only just starting to discover all the amazing things mushrooms can do.”

Myceliation: A mushroom-fueled process with game-changing food industry applications?

From a commercial perspective, it’s still early days for myceliation, a process by which mushrooms (or rather, their filament-like roots or ‘mycelium’) can remove bitter compounds and naturally occurring toxins...

organic and non-gmo trends

Rise in organic imports signals opportunity for U.S. farmers, OTA says

Sharp increases in imported organic soy beans and corn to the U.S. in 2014 to feed the expanding organic dairy, poultry and livestock sectors is a “‘help wanted’ message for...

Will 2015 be the year of tempeh?

Manufacturers are cautiously reinvesting in tempeh, which is well-positioned to capitalize on multiple growing consumer trends, but they realize that before it can take-off it must clear a major hurdle:...

US specialty food market surges 10.3% to $109.5bn in 2014; new buzzwords include grass-fed, fermented, pickled

US sales of specialty foods blasted through the $100bn barrier in 2014, with retail ($85.5bn) and foodservice sales ($24bn) combined hitting $109.5bn, up 10.3% on 2013 sales of $99.3bn, according...

Love With Food subscription snack box helps brands sample products efficiently

Subscription snack box company Love With Food helps natural snack manufacturers drive brand awareness and sales by sampling their products directly to consumers’ doors for a fraction of the cost...

Mondelēz to bear costs in wheat futures manipulation charge

The U.S. Commodity Futures Trading Commission (CFTC) charged Mondelēz International and Kraft Foods for manipulation and attempted manipulation of the prices of cash wheat and...

Sales of indulgent snacks outpace healthy options, IRI data shows

Consumers may be seeking more healthy and fresh foods in general, but when it comes to snacks, more people want an indulgent treat than something good for them, according to...

Rabobank on top natural food trends at Expo West: Ginger and turmeric are in, kale is so last year

Ginger, turmeric and sprouted grains are hot, while kale and Greek yogurt are cooling off, according to  trend watchers at Rabobank International who walked the floor at the 2015 Natural...

Fiber… Are you getting enough?

Can oatmeal save the cereal industry from slumping sales?

Manufacturers are rolling out a vast array of new oatmeal products in an effort to meet consumers’ growing demand for healthier fiber- and protein-packed breakfasts and to offset declines in...

The FoodNavigator-USA Snacking Trends Forum is now available on-demand

Missed our Snacking Trends Forum ? No problem, it's now available on demand to registered delegates for the next three months.

Bread is back! Dave's Killer Bread takes on the carb-bashers at Expo West

While retail sales of packaged bread have been pretty sluggish in recent years, one company that’s bucking the trend is Oregon-based Dave’s Killer Bread.

Savory flavors gain traction in nutrition bars

Savory flavors are gaining momentum in the traditionally sugar-saturated nutrition bar category with the entrance of two more companies. 

Cooksimple meal kits aim to “revitalize” the grocery store center aisles as a healthy destination

The CEO of the startup The Healthy Pantry hopes Cooksimple, a healthier, modernized take on iconic meal kits will revitalize the center of the grocery store, which he compared to...

Partnership for a Healthier America Summit

Childhood obesity is improving, but First Lady Michelle Obama urges food companies to do more

Childhood obesity rates have “finally” stopped rising and now are falling among America’s youngest children, thanks in part to the food industry’s efforts to cut calories and offer healthier options,...

DGAC: Public and private sectors must work together to achieve a population-wide culture of health

Dietary Guidelines for Americans should factor in sustainability, says DGAC report

The Dietary Guidelines Advisory Committee (DGAC) – an panel of experts tasked with developing recommendations about what Americans should eat – has submitted its report to the U.S. Departments of...

Meet the CEOs of KRAVE, Health Warrior, Fruigees, HUMAN and Barnana

What are the hottest snacking trends – and companies - to watch in 2015?

With the percentage of energy derived from snacks in the American diet doubling since the late 1970s, the pressure is on to make those snacking calories count. But what is...

What's for breakfast? Re-inventing the first meal of the day

Healthy cereals could help industry grow modestly in 5 years, IBISWorld predicts

After years of steady decline, the cereal industry could see modest growth in the next five years thanks to consumer interest in healthier, high-end cereals, product process updates, improved commodity...

News in brief

Glanbia Nutritionals launches vegan proteins from ancient grains, flax, & chia

Glanbia Nutritionals is launching a new line of non-GMO, gluten-free plant-based protein crisps and powders derived from ancient grains, flax and chia that can be used in everything from beverages...

Sales of sprouted grains to reach $250 million in five years, expert predicts

The niche market for sprouted grains and seeds is primed to shoot up in the next five years with sales in the U.S. increasing eight times the current level as...

Risk of developing celiac does not hinge on when infants first try gluten, study finds

When infants first eat gluten does not appear to influence whether they are diagnosed with celiac disease, but their socioeconomic status likely does, according to two recently published studies. 

Sales of gluten-free products continue to grow double digits on quality, selection

Improving the quality and selection of gluten-free foods available in mainstream channels will help sales in the category grow nearly 1.5 times through 2019, according to market analysis by Packaged Facts. 

General Mills packs whole grain into pancakes and waffles

General Mills has filed a patent for whole grain pancake and waffle batters that use a blend of wheat, brown rice and millet flours.

Consumers will eat more seeds and less red meat in 2015, dietitians predict

Seeds and nuts will usurp kale and coconut as the top two superfoods in 2015 as consumers look for on-the-go, nutrient dense foods, according to a survey of 500 registered...

BelVita hopes to take a bite out of breakfast market share with new mini-biscuits

Consumers increasingly are turning away from cereal for breakfast in favor of nutrition-dense, on-the-go foods, creating a growth opportunity for consumer packaged foods companies that can offer fast solutions to...