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Trends > Whole grains

Whole grains

Whole grains

With continuing pressure to comply with the 2010 dietary guidelines (make at least half your grains whole grains), manufacturers are continuing to add whole grains to new products and reformulate existing ones to include whole grains.

Keep up to date with the latest developments on whole grains (which contain 100% of the original kernel, ie. all of the bran, germ, and endosperm) in this new section of FoodNavigator-USA.  

Risk of developing celiac does not hinge on when infants first try gluten, study finds

When infants first eat gluten does not appear to influence whether they are diagnosed with celiac disease, but their socioeconomic status likely does, according to two recently published studies. 

Sales of gluten-free products continue to grow double digits on quality, selection

Improving the quality and selection of gluten-free foods available in mainstream channels will help sales in the category grow nearly 1.5 times through 2019, according to market analysis by Packaged Facts. 

General Mills packs whole grain into pancakes and waffles

General Mills has filed a patent for whole grain pancake and waffle batters that use a blend of wheat, brown rice and millet flours.

Consumers will eat more seeds and less red meat in 2015, dietitians predict

Seeds and nuts will usurp kale and coconut as the top two superfoods in 2015 as consumers look for on-the-go, nutrient dense foods, according to a survey of 500 registered...

BelVita hopes to take a bite out of breakfast market share with new mini-biscuits

Consumers increasingly are turning away from cereal for breakfast in favor of nutrition-dense, on-the-go foods, creating a growth opportunity for consumer packaged foods companies that can offer fast solutions to...

Good carbs, bad carbs to play into 2015

The steer away from carbs will continue into 2015 but if industry is clever, the shift presents plenty of opportunities, says a healthy foods expert.

Restaurants will balance local and global in 2015

Restaurants in 2015 will act locally when it comes to sourcing ingredients, but think globally when incorporating flavors into new dishes, the National Restaurant Association’s annual What’s Hot culinary forecast...

Gretchen’s Grains finds freezing could help whole grains category thaw

The significantly longer amount of time necessary to prepare whole grains compared to refined grains is a substantial hurdle that stops many people from eating more whole grains, even though...

Weight management and digestive wellness will heavily influence food purchases in 2015

Consumer desire to effectively manage their weight and improve their health through food will continue to influence new product development and sales in 2015, according to New Nutrition Business, a...

The biggest rise was in products making non-GMO or GMO-free claims

Non-GMO, gluten-free, Kosher, vegan, all-natural… What can we learn from claims made on new products in the US in 2014?

Non-GMO, Kosher, gluten-free, ethical, environmentally-friendly, lactose-free, vegan, no additives/preservatives, and on-the-go claims are all gaining more traction on US food labels; while growth in ‘all-natural’- antioxidant- and low/no/reduced sugar/sodium/fat claims...

Cornell Food Systems Global Summit

Wegmans teams with local businesses to provide more organic options

Wegmans Food Markets is partnering with local farmers and businesses based in the New York state region to meet consumers’ growing demand for more fresh, organic options, according to a...

Oldways Whole Grains: Breaking Barriers

5 myths about wheat and whole grains dispelled

The ideas that wheat is genetically modified, bred to have more gluten, is addictive and causes inflammation are “myths” that the Whole Grains Council wants to bust.

Oldways Whole Grains: Breaking Barriers conference

Sprouted flours are ‘the next big thing,” baker Peter Reinhart predicts

Sprouted grain flour is gaining traction with food manufacturers and consumers alike thanks to its sweeter taste, longer shelf life, increased nutrient bioavailability and overall better baking experience, claims Peter...

The gluten-free category still has room to grow in entrees & decadent desserts, Elevation Brands CEO says

Even though Ian’s Natural Foods specializes in gluten-free foods, the CEO of Elevation Brands is not worried about a negative impact on the firm if the gluten-free fad ever fades...

Kellogg NPD flurry: Gluten-free, protein and sprouted grains

Kellogg will liven up its US cereal portfolio with seven new products set for launch at the end of this year.

Oldways Whole Grains: Breaking Barriers conference

Schools need manufacturers’ help to meet new whole grain requirements

The higher cost and lack of familiarity with whole grains are complicating some schools’ efforts to comply with requirements to serve 100% whole grains that went into effect last July,...

Oldways Whole Grains: Breaking Barriers Conference

Pseudoscience, taste & cost hinder sales of whole grain products

Consumers’ perception of whole grains have come a long way, but with most Americans consuming only 15% of the recommended daily intake of them, whole grains still have several barriers...

The gluten-free diet “fad” may be unsustainable

The increasing number of U.S. adults reducing or eliminating gluten from their diet who are not diagnosed with celiac disease likely is an unsustainable fad, clinical researchers argued at the...

Whole Grains Council's Oldways Whole Grains: Breaking Barriers Conference

Sampling and positive messages in ads boost sales of whole grain products

The “best” way to change consumers’ long-held perception that whole grain products taste “like cardboard” and to spur sales is to give consumers a risk-free chance to try the products...

Oldways Whole Grains Breaking Barriers Conference

Smartphone use among 5 key trends driving interest in healthy eating

Unprecedented access to information about foods through smart phones and social media is a driving factor in consumers’ increasing interest in healthy eating, according to a leading food culture researcher.

General Mills develops ancient grains Cheerios

General Mills will launch ancient grains Cheerios to take the fast-growing trend into mainstream cereal, its marketing manager for cereal innovation says.

Kashi: Not enough people know about Kamut Khorasan wheat

Kashi says inclusion of Kamut Khorasan wheat in its organic granola should drive awareness of the nutrition-dense, lesser known grain.

Special edition: Snacking Trends

WOATS founder says he's taking oats into new snacking category

The founder of a company marketing a product called WOATS Oatsnack says he has a found a new niche for oats in the healthy indulgent snacks category.

New products gallery: Cinnamon Toast Crunch turns 30, ConAgra makes snacking ‘guilt-free’, Kevita’s kombucha for the mainstream

Here’s a look at the latest and greatest in new product launches—from General Mills making the old new to kombucha for all, bean-based chips, eggless eggs, and protein-packed chips and...

Rice Bran Technologies' revenue grows despite production gaps caused by plant expansion, World Cup

Rice Bran Technologies posted strong earnings growth in its second quarter of 2014 despite having to shut down a major production plant for three weeks as part of a planned...