SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

Trends > Whole grains

Whole grains

Whole grains

With continuing pressure to comply with the 2010 dietary guidelines (make at least half your grains whole grains), manufacturers are continuing to add whole grains to new products and reformulate existing ones to include whole grains.

Keep up to date with the latest developments on whole grains (which contain 100% of the original kernel, ie. all of the bran, germ, and endosperm) in this new section of FoodNavigator-USA.  

Kashi: Not enough people know about Kamut Khorasan wheat

Kashi says inclusion of Kamut Khorasan wheat in its organic granola should drive awareness of the nutrition-dense, lesser known grain.

Special edition: Snacking Trends

WOATS founder says he's taking oats into new snacking category

The founder of a company marketing a product called WOATS Oatsnack says he has a found a new niche for oats in the healthy indulgent snacks category.

New products gallery: Cinnamon Toast Crunch turns 30, ConAgra makes snacking ‘guilt-free’, Kevita’s kombucha for the mainstream

Here’s a look at the latest and greatest in new product launches—from General Mills making the old new to kombucha for all, bean-based chips, eggless eggs, and protein-packed chips and...

Rice Bran Technologies' revenue grows despite production gaps caused by plant expansion, World Cup

Rice Bran Technologies posted strong earnings growth in its second quarter of 2014 despite having to shut down a major production plant for three weeks as part of a planned...

Chia kill step crucial, says Glanbia: Raw seed benefits don’t mean anything if it's not safe

Given the recent concerns surrounding safe supply of chia seed coupled with rising consumer demand for minimally processed ingredients, Anne Brown, general manager of Glanbia Nutritionals’ Next Generation Grains processor,...

Consumers are tired of bars, says quinoa 'snack in a bottle' founder

NUWI ‘drinkable snacks’ pioneer on building a new category: Be patient, be persistent, and be flexible

While a scary percentage of new food & beverage brands end up quietly disappearing when their backers run out of cash, luck, or endurance, a small number succeed. But what...

Bread in terminal decline? 'We’re actually very positive about the future of grain-based foods,' says Ardent Mills

Lackluster sales of packaged bread & ready-to-eat cereals might suggest that years of carb-bashing and changing lifestyles have finally driven some grain-based categories into terminal decline. However, flour milling giant...

Study: ‘Organic’, ‘whole grain’ give unhealthy foods a health halo

Health-related buzzwords such as “heart healthy”, “organic” and “all natural” can lead consumers to rate unhealthy foods as healthy, according to a study of college students at the University of...

Meet the 20-something entrepreneur behind quinoa-fueled snacking startup eatKeenwa: ‘You’ve got to be tenacious'

“My background is in sales, so I’m used to dealing with disappointment,” observes the founder of quinoa-based snacking brand eatKeenwa. But for every door that’s been shut in Blake Niemann’s...

News in brief

Non-GMO, beets, lentils, bee-free ‘honey’ & drinkable grains: What are the top 10 natural and organic food trends inspiring the mainstream?

From drinkable grains to Non-GMO verified, Sterling-Rice Group has identified 10 natural and organic food trends that are starting to influence the mainstream grocery market. Are you up to speed?

Special edition: Organic & non-GMO

One Degree Organic: like CPGs from the farmers’ market

The founders of Canadian bakery products manufacturer One Degree Organic Foods think the current packaged food landscape has distanced consumers far too much from Mother Nature. They’re looking to narrow...

Punching holes in pop-science theory: Whole grains may cut inflammatory biomarkers in obese kids

Consuming whole-grain-rich foods for six weeks may slash levels of inflammatory biomarkers in overweight children, according to findings published in Molecular Nutrition & Food Research .

Quaker looks to patent lower cost soluble oat fiber

Oatmeal boasts a long list of health benefits, though this fiber-rich ingredient isn’t traditionally associated with the descriptors 'quick and easy'. 

Decoding the future of healthy bakery

 Governments, NGOs and consumers are driving change in the bakery sector, but how can industry keep up? What’s the next direction for healthy bakery? And will this future need to...

Whole grain breakfast cereals lead the pack for total dietary fiber contribution, but many Americans still falling short of recommendations

The fiber and whole grain intakes of many Americans are still falling well short of the recommendations, but food such as ready to eat cereals, yeast bread/rolls, and oatmeal are...

‘Formulation friendly’ quinoa powder aims beyond supplement market

A supplier of drum dried organic ancient grain powders has launched a standalone quinoa powder with applications ranging from supplements to RTD and RTM beverages, baked products and even soups....

The FoodNavigator-USA business leaders round table debate

Who is driving innovation in the US food & beverage market? Find out at the FoodNavigator-USA business leaders round table debate

What are the hottest trends in food and beverage? And are the big bucks really in blue-sky innovation, or have the most successful firms played with an existing concept and just...

Food labeling & litigation: What’s in store for 2014? Nutrition Facts, GMOs, natural claims, trans fats, GE salmon, whole grain statements

What might give the food and beverage industry's regulatory affairs teams sleepless nights in 2014? From more evaporated cane juice lawsuits to proposed changes to the Nutrition Facts panel, stay...

Trend spotting gallery: What’s hot and what’s not as we head into 2014?

From maple water to ‘brogurt’, posh jerky, seaweed chips, purple corn, gourmet popcorn and non-GMO labels; what were the hottest trends of 2013, and what’s on the menu for 2014?

Should the definition of ‘whole grains’ be expanded to include whole seeds, beans and legumes?

As the FDA prepares to conduct consumer research into whole grain labeling statements before it issues finalized guidance for industry, the debate over precisely what should constitute a ‘whole grain’,...

Special edition: Super grains!

Chia and quinoa lead the field - by miles - when it comes to product launches with ancient grains and seeds, says Datamonitor

The percentage of new US food product launches featuring ancient grains or seeds has almost tripled since 2008, according to Datamonitor. But the bulk of activity is focused around just...

Special edition: Super grains!

Feeling freekeh? InHarvest chef on which ancient grains to back, and telling a good story

While quinoa and chia have stolen much of the limelight, one of the most interesting ‘ancient grains’ to watch is freekeh - wheat that has been harvested early while it...

Special edition: Super grains!

Barley ‘always a bridesmaid, never a bride’: getting this super grain into the spotlight

Long the victim of an outdated image problem—canned beef and barley soup anyone?—barley has the nutritional profile, cost and versatility that should catapult into the realm of super grains like...

Special Edition: Super grains!

10 ancient grains to watch: from kamut to quinoa

Wheat may be a staple in many diets worldwide, but there’s a whole host of super grains—some well-known and others still under the radar—each with their own unique set of...

Top 10 restaurant trends for 2014: From veg proteins and Korean kimchi to the comeback of carbs…

What will we be eating in restaurants next year, and how will that impact what we buy at the supermarket?

Key Industry Events

 

Access all events listing

Our events, Events from partners...