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Trends > Whole grains
Whole grains
With at least half the grains served in school lunches now required to be ‘whole grain-rich’ (extending to 100% of grains at lunch and breakfast by summer 2014), and continuing pressure to comply with the 2010 dietary guidelines (make at least half your grains whole grains), manufacturers are continuing to add whole grains to new products and reformulate existing ones to include whole grains.
Keep up to date with the latest developments on whole grains (which contain 100% of the original kernel, ie. all of the bran, germ, and endosperm) in this new section of FoodNavigator-USA.
Big interview: Kevin Cleary, CEO Clif Bar & Company
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Sloan Trends on heart healthy foods, beverages: 'Circulation is a mass market opportunity'
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Special edition: New trends in heart healthy foods
US sales of heart-friendly foods and beverages have grown 22% since 2007, says Euromonitor International
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Special edition: New trends in heart healthy foods
Heart healthy foods, the next generation: ‘It’s not just about cholesterol anymore… it’s about healthy arteries’
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Big Interview: Terry Howell, director of business development, Suntava
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Lyfe Kitchen Grocery CEO: ‘We’re on a mission to change how people think about frozen and ready-to-eat meals’
From non-entity to 15 retailers in 2.5 years is a rapid rise, and doing so by blending health, convenience and affordability to produce prepared foods that also taste ‘amazing’ is...
Big interview: Ingrid Hirstin Lazcano, CEO, Andean Dream
Ancient grains, Andean dreams and space food: How one quinoa cookie firm hit the big time
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Flawed Harvard study unfairly criticizes whole grain stamp, and proposes bizarre alternative, says Whole Grains Council
A Harvard study questioning the value of the Whole Grain stamp is badly flawed and criticizes the scheme for “failing to do something it was never designed to do”, says...
FTC: Snacks marketed to kids showed ‘minimal or no improvements in nutrition from 2006 to 2009’
While there were small nutritional improvements in most foods marketed to children from 2006 to 2009, snacks promoted to kids “showed minimal or no improvements” while cereals targeting young people...
News in brief
Whole grains, fiber and less sugar: Kellogg unveils new breakfast products
Kellogg has unveiled a series of new breakfast products with an emphasis on whole grains, fiber and reduced sugar.
Special edition: Free-from foods (gluten-free, dairy-free, nut-free)
Gluten-free baking the next generation: Whole grains, ancient grains and clean labels
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Kraft designs production method for shelf-stable whole grain flour
Kraft Foods has filed a patent for a new method for a shelf-stable, nutritional whole grain flour for use in cookies, crackers and snacks.
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Whole Grains conference day three: Meeting the school lunch guidelines… “It feels like we jumped off a cliff’
While “there is no doubt” that revamping school lunches will benefit children’s health, the speed with which schools are having to implement the new rules has made compliance extremely difficult...
Dispatches from the Whole Grains on Every Plate conference
Gluten-free myth busting: There is no biomarker for gluten sensitivity, says researcher
One of the liveliest sessions at last week’s Whole Grains on Every Plate conference in San Antonio was a myth-busting presentation from Pamela Cureton, clinical research dietitian at the Center...
Dispatches from the Whole Grains on Every Plate conference
Whole grains and health: Where’s the evidence?
Epidemiological studies reveal a clear association between increased wholegrain consumption and a reduced risk of colorectal cancer, cardiovascular disease, elevated blood pressure, type 2 diabetes and weight gain.
Dispatches from the Whole Grains on Every Plate conference
Whole Grains on Every Plate Day two: ConAgra on how to grow amid '50 shades of beige’
Whole grain foods might be on the up, but they are most often found in declining ‘beige’ food categories in the center of the store that are not performing well,...
Dispatches from the Whole Grains on Every Plate conference
The rise and rise of whole grain: Whole Grain stamp now on 7,600+ products in 35 countries
The Whole Grain stamp now features on more than 7,600 products in 35 countries, while the number of new products featuring whole grain claims rose from 164 in 2000 to...
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