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Dispatches from IFT

IFT trend tour: Naturally sourced

19-Jun-2009

Related topics: Suppliers, Organics, Natural sweeteners, Eyes on IFT

At the IFT trade show in Anaheim, Caroline Scott-Thomas followed the naturally sourced trend tour, and caught up with some of the companies highlighting natural products at the show.

The trend away from artificial additives has picked up speed in recent years and ‘natural’ is now the leading claim on new product labels according to the Mintel Global New Products Database, which shows that the claim was included on 23 percent of foods and beverages launched last year.