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Unilever pulls out of Smart Choices Program

27-Oct-2009

Related topics: Business

Unilever has said that it will phase out the Smart Choices logo following the FDA’s announcement that it is looking to develop a standardized front-of-pack labeling scheme.

 

The company said in a statement: “Unilever has long been committed to clear, transparent nutritional information for consumers, and therefore welcomes the U.S. Food and Drug Administration’s (FDA) announced plans to develop standardized criteria on which future front-of-package nutrition or shelf labeling will be based.”

 

Unilever products that qualified for the Smart Choices Program symbol include: Ragu, Bertolli, Hellmann`s, Country Crock, I Can`t Believe It`s Not Butter!, Promise, Skippy, Lipton, Wish-Bone, Breyers, Slim-Fast, Knorr, Brummel & Brown, Imperial and Popsicle.

 

No one at Unilever was available for further comment prior to publication.

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