Breaking News on Food & Beverage Development - North America

Of mice and men inventing self-chilling beverage cans: 2012 so far in pictures

By Ben Bouckley, 13-Mar-2012

We round up the hits and misses in the beverage industry to date so far, from self-chilling beverage cans to PepsiCo's bizarre-sounding claim that a consumer claim regarding the discovery of a mouse in a can of Mountain Dew was bogus because the animal would have turned to jelly.

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Breaking News on Food & Beverage Development - North America

Of mice and men inventing self-chilling beverage cans: 2012 so far in pictures

By Ben Bouckley, 13-Mar-2012

We round up the hits and misses in the beverage industry to date so far, from self-chilling beverage cans to PepsiCo's bizarre-sounding claim that a consumer claim regarding the discovery of a mouse in a can of Mountain Dew was bogus because the animal would have turned to jelly.

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