A Missing Link Between Sports Nutrition and Performance
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  Pizza: The biggest single contributor of sodium to the American diet?Pizza was the single biggest contributor of sodium to the diet of young Americans in the period... |
 Judge: ‘There is a gaping hole in the current regulatory landscape for ‘natural’ claims and GMOs’A federal judge handling a lawsuit filed in California over ‘all-natural’ claims on Mission tortilla chips has... |
 Embassy Flavors CEO: ‘We’re closing the taste gap between regular and gluten-free products’The enormous potential of the gluten-free bakery sector will grow even more when the gap between regular... |
 Kraft’s plan to split into two business units makes strategic sense, says analystKraft’s plan to split itself into two standalone business units will help the market see more clearly... |
 Big interview: Steve Hughes, CEO, Boulder BrandsBoulder Brands CEO: ‘I’ve been following food trends for 30 years and I’ve never seen anything like gluten-free ‘Back in 2008/9, Boulder Brands CEO Steve Hughes had a lot of sleepless nights. The struggling Smart... |
 New research into exactly where Americans' calories are coming from throws up surprising resultsA new analysis of where Americans are getting their calories from has thrown up some surprising results,... |
 CommentHas the IOM clarified the message on sodium reduction, or just muddied the waters?Read the full May 14 Institute of Medicine (IOM) report ‘Sodium intake in populations’ -all 200 pages... |
 Natural & Clean Label Trends 2013: How clean is your label? And can GMOs ever belong in 'natural' products?Recent data from Symphony Consulting (click here ), shows that while US retail sales of products making ‘natural’... |
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The mid-range proposition reminds of the detergents with fabric softener in the late 80s. There were those that wanted detergency above all and those who wanted a lot of softness and fragrance. This ended up satisfying no one. Looks a good choice for consumers who can't make up their minds. I am not that sure whether this "neutrality" can make a real dent.
Posted by Ralf Ritter
08 September 2011 | 19h49