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You can only find offence in this advert if you are going out of your way to find it!
I dont hear anyone saying the now iconic diet coke adverts are sexist, though they portray three women oogling at a musclebound lift repar man or window cleaners etc, it all but screams this product is for women only. In fact, most diet products are marketed towards women, this is sexism but simply responding to the market.
Unless women are refused sale of this product there is no sexism at all, just some good old fasioned fun!

Posted by Peter Luker
01 November 2011 | 14h03

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Back to: ‘Not for women’: Tongue-in-cheek or just plain sexist?

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