Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

Report abuse about a comment

self serving propaganda from the organic segment

The problem with defining natural has become that some industry groups like this one have tried to co-opt the effort and force everything to organic. They aren't happy that natural brands can actually deliver products at a more reasonable price, and just want to take that segment out of the market and reduce competition. Organic brands aren't making the market worthwhile for farmers, so ingredient supply is always short, keeping prices high. If the brands would truly commit and support the farmers (meaning the brands make a little less profit in the short term), then they could achieve their stated vision of getting more people to eat orgainc. The organic people like to get rich just like everyone else, however, so despite all the posturing this isn't happening.

Posted by Jeff
08 November 2011 | 18h39

Please fill in the box below to tell us why you feel the post breaks our rules. When you are finished, click on "Send" so that it can be reviewed by a moderator.

Your name *
Your email *

We will not publish your email on the site

Reason *

Back to: Cereal giants are duping shoppers with ‘all-natural’ claims, says lobby group

Spotlight

Kids' tea could overtake 100% juice: Drazil
Big Interview: Drazil Kids Tea founder Christine Wheeler

Kids’ tea could overtake 100% juice as healthy ‘gold standard’: Drazil founder

The CEO of Drazil Kids Tea thinks this unusually named (lizard spelled backwards!), ready-to-drink tea brand has...

Trader Joe’s accused of breach of contract by dairy vendor, broker
Trader Joe's 'purposefully railroaded business relationships', alleges lawsuit

Trader Joe’s move to cut out the middlemen in dairy supply chain left key vendor & broker ‘high and dry’, says lawsuit

Trader Joe’s move to ditch a broker and a vendor it had been working with for years...

Hormel, Virun patent new way to add omega-3s to foods, beverages
Hormel & Virun help ease omega-3 F&B fortification headaches

Think you need to pop pills to get a decent dose of omega-3? Think again, say Hormel and Virun

While food & beverage manufacturers have been fortifying their wares with omega-3 fatty acids EPA + DHA...

Can natural sweeteners pull diet soda out of its funk?
Register for the Foodnavigator-USA beverages entrepreneurs forum on July 23

Can natural sweeteners pull diet soda out of its funk?

Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just...

Judge tosses HPP-treated juice lawsuit vs Hain Celestial; says plaintiff derailed his own case

Judge tosses HPP-treated juice lawsuit vs Hain Celestial; says plaintiff derailed his own case

A judge has dismissed a lawsuit against Hain Celestial over the marketing of its BluePrint high-pressure-processed (HPP)...

NUWI ‘drinkable snacks’ pioneer on building a new category: Be patient, be persistent, and be flexible
Consumers are tired of bars, says quinoa 'snack in a bottle' founder

NUWI ‘drinkable snacks’ pioneer on building a new category: Be patient, be persistent, and be flexible

While a scary percentage of new food & beverage brands end up quietly disappearing when their backers...

Americans have fallen out of love with gum, says Rabobank
Volumes in US gum market have slumped 20% in past five years

Americans have fallen out of love with gum, leaving mints to pick up the slack, says Rabobank

It’s well known that the American love affair with soda has hit a pretty significant rough patch,...

Professor: What exactly is this mythical ‘pristine’ alternative to GMOs that presents no risks?

Professor: What exactly is this mythical ‘pristine’ alternative to GMOs that presents no risks?

When consumers think about GMOs, they tend to contrast them with “some hypothetical alternative food that is...