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self serving propaganda from the organic segment

The problem with defining natural has become that some industry groups like this one have tried to co-opt the effort and force everything to organic. They aren't happy that natural brands can actually deliver products at a more reasonable price, and just want to take that segment out of the market and reduce competition. Organic brands aren't making the market worthwhile for farmers, so ingredient supply is always short, keeping prices high. If the brands would truly commit and support the farmers (meaning the brands make a little less profit in the short term), then they could achieve their stated vision of getting more people to eat orgainc. The organic people like to get rich just like everyone else, however, so despite all the posturing this isn't happening.

Posted by Jeff
08 November 2011 | 18h39

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Back to: Cereal giants are duping shoppers with ‘all-natural’ claims, says lobby group

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