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Only the tip of the iceberg

I've found additional mind-boggling applications of NuVal. In one store, I found that the scores were actually higher on a gallon of skim milk versus a half-gallon. Both containers were from same dairy and bore identical Nutrition Facts information.

The snack aisle, in particular, has many additional examples of confusing scores. The "proprietary algorithm" appears to weigh very heavily on certain micronutrients leading to confusing scores in light of macronutrient composition.

Posted by Scott Hegenbart
11 May 2012 | 19h09

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Back to: Consumer group complains to FDA about ‘inconsistent’ NuVal nutrition ratings

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