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Consumers are not mislead by the labels today
No one buying soy or almond milk is under the impression that they are buying actual milk. In fact, the alternative milk products are purchased precisely because they are NOT actual milk. I doubt very much that anyone buys these products and expects the contents to be actual milk from animals.
Coconut milk is what the liquid content from coconut is called. Are sellers allowed to call it coconut milk when it is not actual animal milk? just seems silly to me.
I think if it can be shown that consumers are being mislead by labels then action should be taken. Otherwise, any change will just confuse people who are used to certain labels on the products.
Posted by Steven Hall
05 June 2012 | 01h46