Big interview: Steve Hughes, CEO, Boulder Brands
Back in 2008/9, Boulder Brands CEO Steve Hughes had a lot of sleepless nights. The struggling Smart...
|
A new analysis of where Americans are getting their calories from has thrown up some surprising results,...
|
Blanket opposition to genetically modified crops is “a morally unacceptable position to take on the basis of...
|
Restaurant menus that highlight how much exercise you would need to do to burn off the calories...
|
Comment
Read the full May 14 Institute of Medicine (IOM) report ‘Sodium intake in populations’
-all 200 pages...
|
Recent data from Symphony Consulting (click here
), shows that while US retail sales of products making ‘natural’...
|
Blast out of the starting blocks with your hot new product at high ACV distribution and pile...
|
While polls suggest most Americans are in favor of labeling genetically modified organisms (GMOs), the percentage that...
|
Yes, Listen to the Science.
I feel as if someone needs to respond to all these negative comments regarding this article. First off, I'd like to see any credentials whatsoever coming from the people claiming Dr. Gaesser doesn't know what he's saying. Just because his findings differ from your fad diet, doesn't make him wrong.
This doesn't surprise me, when they tacked "Fat Free!" on products people began purchasing them blindly, failing to notice the added sugars used to compensate for the missing fat flavor, when they started tacking "Cholesterol Free!" on, again people bought it. And in both cases, it was simply a food fad. Fat has been shown, even saturated fats, to only primarily have a negative impact due to its high calories per gram. Food cholesterol has been found to be completely unrelated to blood cholesterol. And so it's no surprise to see another food fad finally having the spotlight shined on it.
Why do people feel better when they switch to it? Because they're finally consciously making food choices, not because it's necessarily better, more likely than not any positive results people may claim are results of taking this placebo food. And Miley Cyrus claiming it had all those benefits? Yes! Of course it'll have those if you're intolerant of the normal foods, but for the rest of us, cheap, solid wheat works fine.
And to you "natural" food people out there, the only reason you don't see ingredients with "names you can't pronounce" on gluten-free products yet is because they're not in high enough demand to be mass produced and preserved. Making the blanket statement that anything you can't pronounced is bad is probably the most ridiculous thing you can do, because if that becomes mainsteam, guess what, they'll come up with a name that's easy to be pronounced, check out MSG, plenty of fun names to make it "pronounceable."
I applaud this doctor for being a pioneer in shooting down a diet fad before it manages to get out the gates.
Posted by Daniel
07 September 2012 | 05h36