SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

Report abuse about a comment

Dear Coca Cola! Keep it healthy!

I am an avid user of Stevia sweeteners and can't wait to find more choices in ready made drinks and foods. Please be sure to keep it healthy though... I don't know the ingredients yet of your stevia but if it's anything like truvia or purevia I will not touch it. You are getting into a demo of people used to reading labels and you will have a hard time unless you make it with pure stevia... why waste your time and ours. And likewise your products will soar if you keep them healthy.

Thank you for sharing this article. I've been waiting for drops made with pure stevia to flavour soda stream water.

Posted by Vivienne
30 September 2012 | 03h56

Please fill in the box below to tell us why you feel the post breaks our rules. When you are finished, click on "Send" so that it can be reviewed by a moderator.

Your name *
Your email *

We will not publish your email on the site

Reason *

Back to: Stevia set to be a ‘mass volume, mainstream ingredient’, says PureCircle after striking deal with Coca-Cola

Spotlight

Perfect Bar sales grow 120% in 2014 says CEO Bill Keith

Bars get fresh! Perfect Bar founder on bootstrapping, refusing to quit, and creating a completely new snacking category

While it’s taken a while to convince retail buyers that stocking protein bars next to kombucha in...

GMO Arctic apples and Simplot low-acrylamide potatoes safe, says FDA

GMO update: Non-browning Arctic apples and Innate low-acrylamide potatoes are safe, says FDA

The US Food and Drug Administration (FDA) says two high-profile genetically engineered foods - Simplot's low acrylamide...

Judge tosses ‘no refined sugars’ case vs KIND Healthy Snacks

Judge tosses ‘no refined sugars’ case vs KIND Healthy Snacks, but attorney says it had a lucky escape

A judge in Illinois has thrown out a class action lawsuit against KIND LLC over “no refined...

Grocers rearrange stores to better position healthy foods, FMI survey

Grocers rearrange stores to better position healthy foods, FMI survey finds

As consumers’ understanding of food as a health management tool expands, retailers nationwide are changing how they...

NPA lobbies to protect definition of organic to include non-GMO

NPA lobbies legislators to protect definition of organic to include non-GMO

Consumer confusion about organic verses non-GMO claims abounds, and the Natural Product Association wants to set the...

Dave's Killer Bread takes on the carb-bashers at Expo West

Bread is back! Dave's Killer Bread takes on the carb-bashers at Expo West

While retail sales of packaged bread have been pretty sluggish in recent years, one company that’s bucking...

One out of 13 children has food allergies, Enjoy Life Foods

Enjoy Life Foods at Expo West: One out of 13 children in North America has food allergies

One out of 13 children in North America has food allergies today compared with one in 50...

Tiny Farms: Edible insects will be be mainstream in future

Tiny Farms: Edible insects are a novelty today, but they’ll be mainstream tomorrow

Two or three years ago, you could count the number of US firms using cricket flour in...

Kraft & Heinz merge to accelerate growth, expand distribution globally

Kraft & Heinz merge to accelerate growth and expand distribution globally

The mega-merger between Kraft Food Group and H.J. Heinz Company announced March 25 will allow the U.S....

Sales of indulgent snacks outpace healthy options, IRI data shows

Sales of indulgent snacks outpace healthy options, IRI data shows

Consumers may be seeking more healthy and fresh foods in general, but when it comes to snacks,...