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Both protagonists are businesses with brands to protect, the food industry has its food brands the consumerists their issue brands. They both need them to be strong to thrive and maintain their healthy financial positions and job creation.
Healthier foods are generally marketed to and engaged by those in the population with least need to change. Food companies understand this and a s a general rule a food sold on a healthy alternative platform engages only 10% of the market.
Food issues are the bread and butter of the consumerists, if you solve a problem like additive labelling or salt (sodium) reduction, they have to find another issue to maintain their status as "consumer champion" i.e., the 10% of the population concerned enough to help funding.
Consumerism thrives through conflict and food industry actually needs to delvier less,i.e., deliver sodiium reduction, rather than the real issue obesity. Both win.
The real problem is societal, behaviour, our relationship with food and fundamental biology. We need to stop using food to asuage our guilt both personally and for our children.
Posted by Mythbuster09 October 2012 | 11h20
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Back to: FNCE hot topic: Why can’t the food industry and consumer advocacy groups meet half-way?
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