SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

Report abuse about a comment

While the faux debate continues neither needs to move

Both protagonists are businesses with brands to protect, the food industry has its food brands the consumerists their issue brands. They both need them to be strong to thrive and maintain their healthy financial positions and job creation.

Healthier foods are generally marketed to and engaged by those in the population with least need to change. Food companies understand this and a s a general rule a food sold on a healthy alternative platform engages only 10% of the market.

Food issues are the bread and butter of the consumerists, if you solve a problem like additive labelling or salt (sodium) reduction, they have to find another issue to maintain their status as "consumer champion" i.e., the 10% of the population concerned enough to help funding.

Consumerism thrives through conflict and food industry actually needs to delvier less,i.e., deliver sodiium reduction, rather than the real issue obesity. Both win.

The real problem is societal, behaviour, our relationship with food and fundamental biology. We need to stop using food to asuage our guilt both personally and for our children.

Mea

Posted by Mythbuster
09 October 2012 | 11h20

Please fill in the box below to tell us why you feel the post breaks our rules. When you are finished, click on "Send" so that it can be reviewed by a moderator.

Your name *
Your email *

We will not publish your email on the site

Reason *

Back to: FNCE hot topic: Why can’t the food industry and consumer advocacy groups meet half-way?

Spotlight

Banana flour: The next big thing in the gluten-free toolkit?
Banana flour is gluten-free, grain-free and rich in potassium and resistant starch

Banana flour: The next big thing in the gluten-free toolkit?

Banana flour –dried unripe banana milled into powder – is still a novel concept for American consumers,...

Beyond Meat Beast Burger advances plant-based protein category

Beyond Meat CEO: ‘We’re building one of the great American meat companies (from plants)’

Beyond Meat - the California-based firm that claims to have unlocked the secret to making ‘near-perfect’ replicas...

Making healthy food affordable, accessible for low income is a win-win
Partnership for a Healthier America Summit

Making healthy food affordable, accessible to low-income shoppers can be a win-win, execs say

The food industry may be a low margin business, but that does not mean manufacturers of high...

Umpqua Oats founders on building a brand, and learning to say NO

Umpqua Oats founders on building a brand, and learning to say NO: 'Not all business is good business'

If sales of cold cereal are not setting the world on fire, the hot cereal market is...

What are the hottest snacking trends to watch in 2015?
Meet the CEOs of KRAVE, Health Warrior, Fruigees, HUMAN and Barnana

What are the hottest snacking trends – and companies - to watch in 2015?

With the percentage of energy derived from snacks in the American diet doubling since the late 1970s,...

Sales of frozen fruit surging says Dole Packaged Foods

The stunning rise of frozen fruit: ‘Usage occasions have completely changed,’ says Dole

While sales in much of the US frozen food category are pretty lackluster, sales of frozen fruit...

Hampton Creek Foods sued again over 'deceptive' Just Mayo name

Hampton Creek Foods sued again over 'deceptive' Just Mayo name

Just weeks after Unilever dropped its false advertising lawsuit against Hampton Creek Foods over its egg-free spread...

Solazyme secures victory in dispute with Roquette over algae JV

Solazyme awarded ‘clear and complete’ victory in legal dispute with Roquette over aborted algae ingredients JV

Microalgae specialist Solazyme says it has secured a “clear and complete victory” over its former French business...

An Organic Check-off: Investing in our Future
GUEST ARTICLE

GUEST ARTICLE: Investing in our future: Why the time is right for an organic check-off

As organic pioneers recognized more than twenty years ago, there is something keenly satisfying about controlling your...

Fruits & veggies FNV ad campaign endorsed by FLOTUS and celebrities

Fruits & veggies take on packaged food with FNV ad campaign endorsed by the First Lady and celebrities

The threat posed by fresh foods and produce to sales of packaged foods is about to increase...