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"The diet dog will be wagging the regular tail"

That's what former Beverage Digest owner/auditor Jesse Meyers said in the late 80-ies/early 90-ies, when diet drinks with aspartame were revolutionising diet and light market segments inthe USA and Europe. And that is exactly what has been and still is happening in the sparkling beverage- and some other markets such as dairy- all over the world Steviol glycosides simply do not deliver the taste consumers want, so their suppliers -and some users- now look for some innovation in using them with very high amounts of sugar or HSCS in regular products. And why not? Consumers will decide!

Posted by Hans Heezen
22 October 2012 | 21h31

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Back to: Forget diet soda, stevia 3.0 is all about ‘re-inventing the regular’, says PureCircle

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