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Geez, Scott, why don’t you take ALL the FUN and lightness out of life!
“Advertising is a shady game.” What, you’ve never run an ad? Oh, that’s right, you probably called it a ‘product information flyer’ and that it was part of your ‘education’ program!
Let me understand this. You’re IN the food business and you “first noticed the pervasiveness of this type of marketing when his (sic) three-year-old daughter begged her mother to buy a breakfast cereal co-branded with Clifford the Big Red Dog.” WHATT???
And now, here you are as one of those who knows what’s best for us, so very arrogant and above-it-all. If ONLY you could rule the World, huh.
Hey, get over yourself for the sake of the rest of us who WANT to expand the Organic Good Food Market for the GOOD HEALTH of PEOPLE & PLANET! You conform to Dr. Oz’s comments in TIME Magazine that calls the likes of you ‘snobs’ (and for good reason!). And in a previous study, organic foodies were shown to be ‘jerks’. PLEASE stop perpetuating their beliefs!
It’s just this image of a ‘suppressed’ life that has led Organic Good Foods to a paltry 4.2% Market Share after 35 years, and at the farm level, a 1% share.
The Organic ‘Choir’ is so convinced and so enamored with the ‘purity’ of its own product, thinking from a cocoon of self-righteousness and seemingly more interested in talking only to itself, the hallowed 4%. To too many in the Organic Community, Organic Good Foods seem to be so sacrosanct that SELLING seems to be almost beneath them. But SELLING shouldn’t be, as our very lives depend upon a dramatic GROWTH and rapid EXPANSION of Market Share of wholesome, healthful, life-giving Organic Good FOOD.
The Organic Industry has to get over itself, get its hands out of the good soil and its head out of the clouds. There is nothing inherently wrong with SELLING or inherently ‘dirty’ about advertising! There is no dishonor in SELLING Organic Good Food, after all, Organic Good FOOD is the only TRUE FOOD left for us to thrive on, FOOD that’s GOOD for PEOPLE. So SELLING MORE OF IT to every Man, Woman and Child is an HONORABLE endeavor.
The Organic Community’s rather dour Story has handicapped its Market Share. People generally want to be over there on the happy side, the Capt’n Morgan® side, the MILLER® Lite side, and not over there with the angry nutritionists, the food police and ‘protesters’! And if cartoon characters take ‘em to happiness and that’s forever linked with Organic Good Foods, so be it.
I’m deluged with e-mail messages from food activists demanding that I “Tell Congress to …”, ”Stop Congress from …”, “Sign THIS Petition”, “‘Just LABEL It!’”, “We need your money to …“, “OPPOSE … “, “Join our struggle AGAINST … “, Tell The FDA …”, “Tell the USDA …”, “Call my Senator” and on and on and on, never-ending.
As I think about the future of Organic Good Food, the reason Organics only have a niche Market Share, is because The Organic Community, as a whole, has been telling virtually the same old story the entire time. The general public perceives the Organic Community, and its Spokespeople, to always seem to be against something, always angry, anti-this, anti-that, never seem to just be HAPPY.
The Organic Community tends to have a humorless, elitist, a stern dietician’s we-know-what’s-better-for-you stance.
The Organic Industry is always fighting something, forcing its customers to be involved in a movement, to be issues oriented, to have to ‘take sides’, to consider their food purchase to be a political statement, when all the average consumer wants is to simply make a choice that reflects to them a positive, happy, trouble-free lifestyle in this World of trouble all ‘round. The general public feels overwhelmed and is tired of being lectured and warned of yet another imminent crisis.
And then here you are, taking the FUN out of a kid’s life!
Organics should just let shoppers be happy BUYERS. No strings attached. Don’t involve them in politics or the issue of the moment. Just ask them to SPEND their money on YOUR Organic Good Food for their own GOOD HEALTH & HAPPINESS … and nothing else. Just let them ENJOY their Organic Good Food Choices.
So, Scott, put down your 1968 Woodstock/Haight-Ashbury attitude and come to 2013!
To Your Health!
Posted by Dennis L. Weaver, MBA, GFG, Founder, Change Your Food - Change Your Life!25 January 2013 | 22h49
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