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I think this is great!

Big companies have always used the "Nag" factor when trying to get consumers to purchase their products. The "Nag" factor has been studied and it the how much your child will throw a fit and scream and yell in the store until you as the parent purchase that item for them. Companies have studied this and they have put it in place to get more purchases on their products. The parent is the one who is purchasing this item and not the child. Therefore I feel the labeling should be informative with correct information regarding the product and not full of BS and cartoons to make the kids go crazy and the parents just purchase it to shut them up. Regardless if it is organic or not I feel labeling on any product needs to reflect the product.

Posted by Farls
26 January 2013 | 17h43

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Back to: Organic grocery chain CEO bans products marketed to kids with cartoon characters: 'I think that kind of marketing is sleazy...'

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