SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

Report abuse about a comment

I think this is great!

Big companies have always used the "Nag" factor when trying to get consumers to purchase their products. The "Nag" factor has been studied and it the how much your child will throw a fit and scream and yell in the store until you as the parent purchase that item for them. Companies have studied this and they have put it in place to get more purchases on their products. The parent is the one who is purchasing this item and not the child. Therefore I feel the labeling should be informative with correct information regarding the product and not full of BS and cartoons to make the kids go crazy and the parents just purchase it to shut them up. Regardless if it is organic or not I feel labeling on any product needs to reflect the product.

Posted by Farls
26 January 2013 | 17h43

Please fill in the box below to tell us why you feel the post breaks our rules. When you are finished, click on "Send" so that it can be reviewed by a moderator.

Your name *
Your email *

We will not publish your email on the site

Reason *

Back to: Organic grocery chain CEO bans products marketed to kids with cartoon characters: 'I think that kind of marketing is sleazy...'

Spotlight

Hampton Creek plant-based mayo secures Walmart distribution
Five questions for Hampton Creek CEO Josh Tetrick

Just Mayo Walmart deal just another step in 'making food better': Hampton Creek CEO

It’s been a busy summer for Hampton Creek. After just six months on the market and $30mn...

Coca-Cola to settle some Vitaminwater deceptive advertising lawsuits
Settlement offers injunctive, but not monetary, relief (Coke required to amend labels but consumers won't get any money)

Coca-Cola agrees to settle 'copycat' Vitaminwater deceptive advertising lawsuits, but CSPI still on the warpath

Coca-Cola has agreed to settle a series of 'copycat' lawsuits accusing it of deceptively marketing Vitaminwater. But...

Food entrepreneurs to watch: From coffee flour to almond water

Food & beverage entrepreneurs to watch: From coffee flour & hybrid burgers to egg white chips

Selling everything from coffee flour to ‘Chimp Food’, egg white chips, artichoke water and kids’ tea, here's...

Guiding Stars interview on Millennials market impact
Interview with John Eldridge, 30-year CPG industry vet and Guiding Stars strategy consultant

Don’t underestimate Millennials’ influence on the consumer landscape

As the largest generation since the Baby Boomers, Millennials are no doubt leaving their mark on the...

Kale shortage? Not likely, supplier says

Kale shortage? Not likely, supplier says

Once best known to consumers as a curly green garnish on restaurant dinner plates, nutrition powerhouse kale...

Why do 85% of new CPG products fail within two years?
Launching big is not the definitive way to sustainable growth

SPECIAL FEATURE: Why do 85% of new CPG products fail within two years?

How many consumer packaged goods that launch in the US today will still be around in two...

Reaction to Coke’s stevia reformulation u-turn on Vitaminwater
This does not prove that stevia isn't ready for prime time, say experts

There are lessons to be learned from Coca-Cola's Vitaminwater u-turn, but they are not necessarily about stevia

There are lessons to be learned from Coca-Cola’s abortive attempt to introduce a new ‘natural’ sweetening system...

iTi: 15% of coconut water mislabeled

iTi: 15% of coconut waters mislabeled; let’s level the playing field

Bulk coconut importer iTi Tropicals claims that about 15% of the coconut water sold in the US...

Euromonitor: Monster energy deal 'a brilliant move' for Coca-Cola

Coca-Cola partnership with Monster Beverage a "huge win" for both companies, say analysts

Taking a significant minority stake in Monster Beverage Corp rather than launching a full-scale takeover is a...

Key Industry Events

 

Access all events listing

Our events, Events from partners...