SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

Report abuse about a comment

Eating healthy SHOULD BE FUN!

As an expert in the field of youth development, I know that if you want to make kids LOVE something you have to make it FUN! That's why I'm a HUGE proponent of companies who choose to work to make HEALTHY EATING FUN and who speak straight to our kids in a way that makes broccoli bodacious vs boring!

Want to know why childhood obesity is such a huge problem in our country? It's because very few people have invested the time, money or expertise to communicate with kids about the benefits of healthy eating in a FUN WAY that doesn't just make them want to tune out. The reality is that kids are dying from obesity in our country and this generation is the first to have a shorter life expectancy than their parents. To stop communicating with kids through fun marketing of better for you and good for you choices is a mistake. Companies who make the effort to reach kids with healthy foods should be celebrated not kicked off the shelves.

Using characters to get a message to kids is as old as Red Riding Hood keeping kids out of the woods after dark. Creating characters that communicate to kids that healthy eating is COOL and has great benefits is such a critical step. Adults need to recognize that kids have brains and minds of their own. They should be empowered to learn to make healthy choices and we should speak to them in a way that gets results. We all want our kids to be healthy and happy -- so putting foods out there that are healthy and FUN -- what's wrong with that?

I think this is a knee jerk bold reaction -- that is I'm sure well intentioned -- but the absolute wrong approach.

Posted by Maggie
26 January 2013 | 21h35

Please fill in the box below to tell us why you feel the post breaks our rules. When you are finished, click on "Send" so that it can be reviewed by a moderator.

Your name *
Your email *

We will not publish your email on the site

Reason *

Back to: Organic grocery chain CEO bans products marketed to kids with cartoon characters: 'I think that kind of marketing is sleazy...'

Spotlight

Perfect Bar sales grow 120% in 2014 says CEO Bill Keith

Bars get fresh! Perfect Bar founder on bootstrapping, refusing to quit, and creating a completely new snacking category

While it’s taken a while to convince retail buyers that stocking protein bars next to kombucha in...

GMO Arctic apples and Simplot low-acrylamide potatoes safe, says FDA

GMO update: Non-browning Arctic apples and Innate low-acrylamide potatoes are safe, says FDA

The US Food and Drug Administration (FDA) says two high-profile genetically engineered foods - Simplot's low acrylamide...

Judge tosses ‘no refined sugars’ case vs KIND Healthy Snacks

Judge tosses ‘no refined sugars’ case vs KIND Healthy Snacks, but attorney says it had a lucky escape

A judge in Illinois has thrown out a class action lawsuit against KIND LLC over “no refined...

Grocers rearrange stores to better position healthy foods, FMI survey

Grocers rearrange stores to better position healthy foods, FMI survey finds

As consumers’ understanding of food as a health management tool expands, retailers nationwide are changing how they...

NPA lobbies to protect definition of organic to include non-GMO

NPA lobbies legislators to protect definition of organic to include non-GMO

Consumer confusion about organic verses non-GMO claims abounds, and the Natural Product Association wants to set the...

Dave's Killer Bread takes on the carb-bashers at Expo West

Bread is back! Dave's Killer Bread takes on the carb-bashers at Expo West

While retail sales of packaged bread have been pretty sluggish in recent years, one company that’s bucking...

One out of 13 children has food allergies, Enjoy Life Foods

Enjoy Life Foods at Expo West: One out of 13 children in North America has food allergies

One out of 13 children in North America has food allergies today compared with one in 50...

Tiny Farms: Edible insects will be be mainstream in future

Tiny Farms: Edible insects are a novelty today, but they’ll be mainstream tomorrow

Two or three years ago, you could count the number of US firms using cricket flour in...

Kraft & Heinz merge to accelerate growth, expand distribution globally

Kraft & Heinz merge to accelerate growth and expand distribution globally

The mega-merger between Kraft Food Group and H.J. Heinz Company announced March 25 will allow the U.S....

Sales of indulgent snacks outpace healthy options, IRI data shows

Sales of indulgent snacks outpace healthy options, IRI data shows

Consumers may be seeking more healthy and fresh foods in general, but when it comes to snacks,...