SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

Report abuse about a comment

Eating healthy SHOULD BE FUN!

As an expert in the field of youth development, I know that if you want to make kids LOVE something you have to make it FUN! That's why I'm a HUGE proponent of companies who choose to work to make HEALTHY EATING FUN and who speak straight to our kids in a way that makes broccoli bodacious vs boring!

Want to know why childhood obesity is such a huge problem in our country? It's because very few people have invested the time, money or expertise to communicate with kids about the benefits of healthy eating in a FUN WAY that doesn't just make them want to tune out. The reality is that kids are dying from obesity in our country and this generation is the first to have a shorter life expectancy than their parents. To stop communicating with kids through fun marketing of better for you and good for you choices is a mistake. Companies who make the effort to reach kids with healthy foods should be celebrated not kicked off the shelves.

Using characters to get a message to kids is as old as Red Riding Hood keeping kids out of the woods after dark. Creating characters that communicate to kids that healthy eating is COOL and has great benefits is such a critical step. Adults need to recognize that kids have brains and minds of their own. They should be empowered to learn to make healthy choices and we should speak to them in a way that gets results. We all want our kids to be healthy and happy -- so putting foods out there that are healthy and FUN -- what's wrong with that?

I think this is a knee jerk bold reaction -- that is I'm sure well intentioned -- but the absolute wrong approach.

Posted by Maggie
26 January 2013 | 21h35

Please fill in the box below to tell us why you feel the post breaks our rules. When you are finished, click on "Send" so that it can be reviewed by a moderator.

Your name *
Your email *

We will not publish your email on the site

Reason *

Back to: Organic grocery chain CEO bans products marketed to kids with cartoon characters: 'I think that kind of marketing is sleazy...'

Spotlight

Wize Monkey’s coffee leaf tea ambitions
Coffee leaf tea has got the 'body and full flavor of black tea without the bitterness'

Coffee: The next big thing in tea? Wize Monkey prepares to unveil coffee leaf tea

By unlocking the potential of the coffee fruit, enterprising companies from Bai Brands and KonaRed (beverages) to...

Is the high-protein craze backed by sound science?

Does the high-protein craze make sense from a nutritional perspective?

Protein is hot - and big brands are piling more of it into everything from breakfast cereal...

Elevation Brands: More gluten-free entrees, decadent desserts needed

The gluten-free category still has room to grow in entrees & decadent desserts, Elevation Brands CEO says

Even though Ian’s Natural Foods specializes in gluten-free foods, the CEO of Elevation Brands is not worried...

General Mills settles ‘100% natural’ Nature Valley lawsuit

General Mills settles ‘100% natural’ Nature Valley lawsuit; does not admit liability

General Mills has agreed that it will not use the term ‘100% natural’ to describe Nature Valley...

Latest data on US yogurt, Greek yogurt, Chobani, Dannon

Sales growth in US yogurt category will likely ‘venture into negative territory in 2015’

Three years ago, Greek yogurt was on fire. Today, as the category has matured, its growth has...

Keurig Green Mountain will launch Keurig Cold next fall

Keurig Green Mountain expects quick consumer uptake when Keurig Cold launches next fall

Keurig Green Mountain is “well on target” to expand beyond hot drinks into the much larger cold...

Sprouted flours are ‘the next big thing” Baker Peter Reinhart predicts
Oldways Whole Grains: Breaking Barriers conference

Sprouted flours are ‘the next big thing,” baker Peter Reinhart predicts

Sprouted grain flour is gaining traction with food manufacturers and consumers alike thanks to its sweeter taste,...

Tate & Lyle Q2: Sucralose prices still completely unrealistic

Tate & Lyle: We cannot see how we - or frankly anyone else - can make any money out of sucralose at these prices

Up until relatively recently, sucralose was a key profit driver at Tate & Lyle. But as the...

Trade spending, the elephant in the boardroom?

Trade spending: The elephant in the boardroom?

Tune into an earnings call from a big consumer packaged goods (CPG) company, and you’ll likely hear...

Rhythm Superfood CEO worries if kale will jump shark in natural stores

Will kale jump the shark? Rhythm Superfoods CEO says no, but expects “shaking out”

While kale chips have a lot of growth potential in conventional food stores, Rhythm Superfoods CEO Scott...

Key Industry Events

 

Access all events listing

Our events, Events from partners...