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As an expert in the field of youth development, I know that if you want to make kids LOVE something you have to make it FUN! That's why I'm a HUGE proponent of companies who choose to work to make HEALTHY EATING FUN and who speak straight to our kids in a way that makes broccoli bodacious vs boring!
Want to know why childhood obesity is such a huge problem in our country? It's because very few people have invested the time, money or expertise to communicate with kids about the benefits of healthy eating in a FUN WAY that doesn't just make them want to tune out. The reality is that kids are dying from obesity in our country and this generation is the first to have a shorter life expectancy than their parents. To stop communicating with kids through fun marketing of better for you and good for you choices is a mistake. Companies who make the effort to reach kids with healthy foods should be celebrated not kicked off the shelves.
Using characters to get a message to kids is as old as Red Riding Hood keeping kids out of the woods after dark. Creating characters that communicate to kids that healthy eating is COOL and has great benefits is such a critical step. Adults need to recognize that kids have brains and minds of their own. They should be empowered to learn to make healthy choices and we should speak to them in a way that gets results. We all want our kids to be healthy and happy -- so putting foods out there that are healthy and FUN -- what's wrong with that?
I think this is a knee jerk bold reaction -- that is I'm sure well intentioned -- but the absolute wrong approach.
Posted by Maggie26 January 2013 | 21h35
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