SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

Report abuse about a comment

Eating healthy SHOULD BE FUN!

As an expert in the field of youth development, I know that if you want to make kids LOVE something you have to make it FUN! That's why I'm a HUGE proponent of companies who choose to work to make HEALTHY EATING FUN and who speak straight to our kids in a way that makes broccoli bodacious vs boring!

Want to know why childhood obesity is such a huge problem in our country? It's because very few people have invested the time, money or expertise to communicate with kids about the benefits of healthy eating in a FUN WAY that doesn't just make them want to tune out. The reality is that kids are dying from obesity in our country and this generation is the first to have a shorter life expectancy than their parents. To stop communicating with kids through fun marketing of better for you and good for you choices is a mistake. Companies who make the effort to reach kids with healthy foods should be celebrated not kicked off the shelves.

Using characters to get a message to kids is as old as Red Riding Hood keeping kids out of the woods after dark. Creating characters that communicate to kids that healthy eating is COOL and has great benefits is such a critical step. Adults need to recognize that kids have brains and minds of their own. They should be empowered to learn to make healthy choices and we should speak to them in a way that gets results. We all want our kids to be healthy and happy -- so putting foods out there that are healthy and FUN -- what's wrong with that?

I think this is a knee jerk bold reaction -- that is I'm sure well intentioned -- but the absolute wrong approach.

Posted by Maggie
26 January 2013 | 21h35

Please fill in the box below to tell us why you feel the post breaks our rules. When you are finished, click on "Send" so that it can be reviewed by a moderator.

Your name *
Your email *

We will not publish your email on the site

Reason *

Back to: Organic grocery chain CEO bans products marketed to kids with cartoon characters: 'I think that kind of marketing is sleazy...'

Spotlight

Soylent secures $20m investment

SPECIAL FEATURE: So Soylent secures $20m… Money well spent?

While uncharitable observers have described Soylent as “only slightly more appealing than an IV bag”, news that...

Rebranding meat jerky as health food drives sales, IBISWorld reports

Rebranding meat jerky as health food drives sales as category nears saturation, IBISWorld reports

The meat jerky industry is growing steadily thanks to innovative flavors, new all-natural options and an intentional...

Heartland Chia creates opportunities with first-ever U.S. grown chia

Heartland Chia creates new opportunity for farmers, manufacturers with first-ever U.S. grown chia

Thanks to traditional plant breeding techniques, a fourth generation farmer in Kentucky is successfully growing chia in...

The Beverage Innovation Summit Suja KeVita Coca-Cola

One week to go! Join us at the Beverage Innovation Summit on February 4

Will Pepsi True & Coca-Cola Life revitalize the cola market, or are today’s more demanding and sophisticated...

Convenience stores emerge as health food destination

Convenience stores emerge as health food destination

More consumers are seeking healthy foods and beverages at convenience stores, creating an opportunity in a previously...

Pepsi True expands to Denver, Minneapolis, Washington, D.C

Mid-calorie soda gamble: Pepsi True hits test markets in Denver, Minneapolis and Washington, D.C

PepsiCo is rolling out its mid-calorie cola Pepsi True at selected retailers in Denver, Minneapolis and Washington,...

What is on FoodNavigator-USA’s online events calendar?
Latest trends on beverages, gluten-free, clean-label, snacks

What is coming up on FoodNavigator-USA’s events calendar? From protein to non-GMO and Food Vision

From the perils of putting ‘all-natural’ on your label to what beverage execs really think about plummeting...

IRI report on CPG trends and private label food trends
Private label penetration rates have not budged since 2011

CPG industry sales trends are ‘stagnant’, with dollar sales growth being largely driven by price increases, says IRI

Dollar sales of foods and beverages edged up a modest 2.1% to $470bn in the US retail...

Kickstarter helped Genki-Su launch, but isn't ideal for foods & drinks
Healthy Beverage Innovation

Kickstarter helped beverage firm Genki-Su launch, but may not be ideal platform for foods & drinks

The crowdfunding website Kickstarter helped the beverage company Genki-Su raise nearly twice as much money as necessary...

New products gallery Chobani, Mtn Dew, Dannon, 7-Eleven

New products gallery: Chobani woos tots, Hain lives the coconut dream, Boom Chicka Pop goes into puffs

From Hain Celestial’s coconut dream desserts to Field Roast’s innovative vegan cheese slices, this month’s new products...