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Spotlight

Hampton Creek plant-based mayo secures Walmart distribution
Five questions for Hampton Creek CEO Josh Tetrick

Just Mayo Walmart deal just another step in 'making food better': Hampton Creek CEO

It’s been a busy summer for Hampton Creek. After just six months on the market and $30mn...

Coca-Cola to settle some Vitaminwater deceptive advertising lawsuits
Settlement offers injunctive, but not monetary, relief (Coke required to amend labels but consumers won't get any money)

Coca-Cola agrees to settle 'copycat' Vitaminwater deceptive advertising lawsuits, but CSPI still on the warpath

Coca-Cola has agreed to settle a series of 'copycat' lawsuits accusing it of deceptively marketing Vitaminwater. But...

Food entrepreneurs to watch: From coffee flour to almond water

Food & beverage entrepreneurs to watch: From coffee flour & hybrid burgers to egg white chips

Selling everything from coffee flour to ‘Chimp Food’, egg white chips, artichoke water and kids’ tea, here's...

Guiding Stars interview on Millennials market impact
Interview with John Eldridge, 30-year CPG industry vet and Guiding Stars strategy consultant

Don’t underestimate Millennials’ influence on the consumer landscape

As the largest generation since the Baby Boomers, Millennials are no doubt leaving their mark on the...

Kale shortage? Not likely, supplier says

Kale shortage? Not likely, supplier says

Once best known to consumers as a curly green garnish on restaurant dinner plates, nutrition powerhouse kale...

Why do 85% of new CPG products fail within two years?
Launching big is not the definitive way to sustainable growth

SPECIAL FEATURE: Why do 85% of new CPG products fail within two years?

How many consumer packaged goods that launch in the US today will still be around in two...

Reaction to Coke’s stevia reformulation u-turn on Vitaminwater
This does not prove that stevia isn't ready for prime time, say experts

There are lessons to be learned from Coca-Cola's Vitaminwater u-turn, but they are not necessarily about stevia

There are lessons to be learned from Coca-Cola’s abortive attempt to introduce a new ‘natural’ sweetening system...

iTi: 15% of coconut water mislabeled

iTi: 15% of coconut waters mislabeled; let’s level the playing field

Bulk coconut importer iTi Tropicals claims that about 15% of the coconut water sold in the US...

Euromonitor: Monster energy deal 'a brilliant move' for Coca-Cola

Coca-Cola partnership with Monster Beverage a "huge win" for both companies, say analysts

Taking a significant minority stake in Monster Beverage Corp rather than launching a full-scale takeover is a...

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