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The use of vitamins, minerals and biofunctionals, as well as artificial sweeteners used in food, beverages and pharmaceuticals, has grown exponentially over the past ten years, requiring highly sophisticated masking solutions. To mitigate negative off-flavors such as bitterness, astringency, burning, metallic and other unpleasant tastes, an innovative toolbox combines proprietary flavor materials, encapsulation technology and patented analytical instrumentation for the accelerated development of effective application-specific masking solutions.